
[MP3]
Beach House Norway
Analysis of the Cultural and Critical Impact of this Song:
This mp3 is the ‘beginning/launching point/kickoff’ of the 2k10 music season. The first step on an annual cycle to attempt to understand ‘who is the best/most culturally relevant/buzzworthy/meme-able’ band of the year. It is this cycle which gives the blogosphere purpose, giving us a reason to live/evaluate/judge even though ‘time’ is irrelevant on the internet.
Beach House’s PR/marketing team should be commended for setting the tone for 2k10. In the post-chillwave era, we will be looking for meaningful music that has substance–lyrically, emotionally, musically. No more ‘going to the beach and chilling’ music by bands who we will never hear from again. 2k10 will be all about people ‘overcompensating’ and ‘wanting a full album experience’ after spending the last 2-4 years scavenging for mp3s in the hypemachine world. Wonder if the XX will be cited as the end of chillwave since their album was so meaningful/vulns.
2k10 will feature releases by the established tier 1 bands such as Arcade Fire, Panda Bear, MGMT, Of Montreal, and Vampire Weekend. It seems like Beach House is on tier 2 of the indie band power chart, with a ‘beloved’ 1st and second album. I think the Beach House Theory of 2k10 would predict that Beach House is ‘the front runner’ for 2k10’s album of the year because of the criticism-sphere’s desire to ‘anoint’ a band that they ‘created.’ It seems ‘too predictable/boring’ for most web outlets to continue to gush over the same bands over and over, unless they are AnCo/PandyBear. We love to ‘watch a band grow’ into ‘artists who can put together a complete album.’ We will reward them for their efforts, and their willingness to share with us. If they are good to us during their buzzband phase and don’t do anything too inauthentic/gimmicky, then ‘deliver’ on a second album that demonstrates progress, we will ensure that by their third album, we will grant them Alternative Tenure–our gift to them which includes ‘guaranteed coverage’ of releases/tour dates/miscellaneous tidbits, minimal negative/attacking coverage of your brand, and the promise to band that our website will link to the website that is selling their album for years to come.
Wondering if a major label/marketing team will see the appeal of Beach House, and attempt to turn her/them into Feist 2.0 + bro who plays guitar and has an interesting drum machine in a suitcase. Wonder if this post-TingTings era will ‘embrace’ them. Seems like they wouldn’t have a poppy/ghey girly song on this album, so their chances of ‘crossoverability’ are diminished. Dark tones/vulnerability will keep their appeal strong within the indiebrocriticismsphere during 2k10.
If u had 2 bet ur entire bank account, who would yall ‘bet on’ as album of the year creator in 2k10? Do u buy the theory that critics need 2 ‘pick something new 2 seem fresh’, or will they just have predictable favourites that demonstrate their unwillingness to move forward into our modern era. Is Ratatat the ‘wild card’ in the 2k10 album of the year race?
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missing u.

Srsly tho… do yall feel like Ed Droste’s twitter suicide is the indie equivalent of Heath Ledger’s murder/suicide, Michael Jackson’s death, or Miley Cyrus’ internet suicide?
























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