Thu, 2008-05-01 05:46 | by Carles
Crystal Castles' video for "Courtship Dating" is intended to have a dark tone; however, it's pretty interesting to think about the design challenges behind making a video for a target audience who mostly watch videos embedded various websites.
Whether you watch this video on youtube, Pitchfork.tv, or HIPSTERRUNOFF.org, can you really get sucked into the 'darkness'/strobe light effects that Crystal Castles artistic director Ethan Kath utilized in this video? I think it might have a powerful effect in a movie theatre, or the 10 times it is played on the MTV2 show Subterranean, but it's tough for me, the prototypical internet consumer of 'below the radar' music, to really get into this video.
Am I being unreasonable in guesstimating that most people will view this Crystal Castles video on the internet?
However, I am pretty into the "Magic Spells" video because I am a member of the valuable 18-35 demographic who are really into dropping cinder blocks on the heads of women.
[youtube=http://www.youtube.com/watch?v=zSsvcT9cDZ0&hl=en]
But seriously. The internet is great because bands can create music videos where dudes drop cinder blocks on people's heads.
<3 <3 <3 snuff films <3 <3 <3
Crystal Castles on Myspace
http://www.myspace.com/crystalcastles
