When I think of MexicAlts, I think of a lost group of peoples. I think of a group of minority alternatives who have trouble analyzing the modern tools of personal branding. I think of a brown skinned man who has not stepped in the sun in years, with his eyes torn out, standing in the middle of a mall. His hair is not of his natural colour. He may or may not be a cartoon character [via Anime]. He is able to forge his identity using 'alternative stores' within this mall. This results in the implementation of a Hot Topic-ish personal brand.

Mexicalts are not sure who they are. They are attached to who they were, and very interested in forging their future identity based upon who they were. This often leaves their personal brand with a very weird state. They are a walking pupu platter of what trends have been 'hot' in the past 5-10 years.

While this video has already gone viral in a 'wtfrotflmao' kind of way, I think it will live on forever as the meme/art that finally expressed who the Mexicalt people finally art. The song is a masterpiece, mixing genres in a way that shits down upon the golden era of rap+rock [Limp Bizkit, Kid Rock, etc]. The video features all brands of Mexicalts, searching for an present identity without losing touch with 'who they were.' The music and their personal brands are beautiful, but u might only feel that way if are working on a thesis called 'The State of the Modern Mexican American (Born after 1985 [in the internet era])--MillenialMexis, Myspace, and a Shifting Cultural Zeitgeist | Throwing Away Previous Cultural Standards in an Effort to Fit In + Express Themselves.'

AltinosMexicalts consist of the following:

Is n e thing missing from 'what makes a Mexicalt?'

Do u know n e Mexicalts will ever reach 'authentic alt' status?
Or will they forever be in the late adopter/laggard group, targeted by alternative apparel companies who are looking for a brand loyal group of consumers?

Who do I want 2 b and how does my cultural background influence the person I am capable of being?
Will there ever be a Mexi President? ///////////////