Fri, 2010-10-01 12:16 | by Carles
[MP3]
Twin Sister All Around and Away We Go
It is so difficult to harvest a buzzband in 2k10. It seems like it takes months and months for bands to 'ripen', making themselves available for a great MP3 harvest. Long gone are the days where a band can exist for less than a week, have 1 blogworthy MP3 and get 'all buzzed about on the Hype Machines.' So many 'Brooklyn-based buzzbands' that all have similar names make it so difficult for fans and bloggers 2 decide 'who is relevant.' Not just who can 'get into the top 20 on hypemachine' (which has become easier than ever due to new algorithms / blogs that are eager to publish mid-level content), but who can elevate their brand to 'top tier indie celebrity status.'
Feel like I have 'evolved' from the constant hunt for bloggable mp3s, looking to be the first to share them, instead taking a chiller route, waiting for bands to 'mature' with at least a sample size of 10-20 mp3s before I 'dive' into their catalog. No longer am I young, and I can't take a risk on an unknown band. I am maturing, growing older, my life is slowing down and I am less likely to take risks, whether it is in my investment portfolio or when it comes to my tastemaking voice.
Really vibing out to Twin Sister now that I 'finally listened 2 them.' Twin Sister seems to have been around 'for a while', but due to underbranding / mis-branding, they may not have been able to 'break thru' and secure a highly relevant fan base which is necessary to continue to get 'authentic coverage' as opposed to riding blurb waves. Maybe I am 'completely wrong' and need to check Billboard to see that they sold hundreds of thousands of units across the world, but this mp3 post serves not only as an opportunity to 'buzz' Twin Sister, but also to comment on the state of blogs as tastemakers for buzzbands.
A new sect of bands has evolved that get lost in blog fodder. It is a communication issue since our eyes and ears are trained to interpret and analyze the blog format without reading text or listening to MP3s, even when content deserve our attention. We have learned to look past annoying banner ads, and now we can look past the actual content. Even Pitchfork wrote some article abt how all blogs look the same, and all bands try to match the vintage aesthetic with their press photos [link]. What has hurt buzzbands in the post-lofi vintage Names that don't stick out. Forgettable videos. 'Being from Brooklyn' [via every other g-d buzzband in the world]. Videos that u can't tell if they are 'fan videos' or 'real videos that represent the brand.'
Really worried we're going to lose out on a few buzzworthy bands in 2k11 if this trend continues. It seems like blog readers and buzzworthy mp3 scavengers have developed 'selective buzz blindness', a term that can be used to describe bands that 'don't look like they are worth checking out.' You
It seems like bands and the 'online banner advertising industry' should have a pow-wow fireside chat round table to discuss how to keep people from 'overlooking' their content
How does a buzzband get your attention? Sex, gifs, and zany band/mp3 names.
Got super vulns with this song.
[MP3]
Twin Sister The Other Side Of Your Face
Can Twin Sister be 'saved', re-processed thru a more authentic buzz cycle?
Do u think they could have received a 1.0 point boost if they were 'branded' 'correctly'?
Should all bands wait to release their albums on an well-known label and overpay a PR agent who adds 'legitimate value' to ur brand?
Feel like the best strategy for a band with female vocals and an attractive alt singer is to 'brand' the band around the female, even if she doesn't carry much of the artistic load.
Feel like I would rather listen 2 her
instead of this band:
It seems like the lead singer, who is named Andrea Estella, is 'mad indie cute' and should probably be exclusively branded as 'the leader' of the band. Probably make a video with her singing/dancing, altbros can 'oggle' over her, alt girls will 'want 2 be her'/wish they had a unique voice so they could be in a buzzband.
I remember when Beach House sorta had an awkward phase, but then my girl Vicki 'took over' and 'ran shit', carrying that brand 2 new authentic heights using her talent + indie sex appeal.
Just watched Andrea's personal brand 'live' in this lofi rendition of some song.
Bros seem chill, but just trying 2 think about Andrea and then I feel all sausage-festy. Just wanna focus on Andrea, see her face on an album cover, put it up on my wall. Really gotta take down the picture of that lead singer from Glass Candy lady.
What does a buzzband need 2 'break thru'?
Can Twin Sister 'rebound' even though their album cycle is 'long over'?
Do u believe in 'selective buzz blindness'?
Does it take a band 2.5 albums to be 'authentic indie brands'?
Do all buzzbands on the internet 'look and sound the same'?
Can Twin Sister 'get better' and reach Beach House status?
Can u see Andrea Estella being branded as a Victoria LeGrand / Feist / Alice Glass / Bethany Cosentino?
Would it help if we just started calling her Twin Sister, sorta like how every calls Bethany Cosentino 'Best Coast'?
If u were starting a buzzbrand, how would u brand their internet identity to make them memorable?
Will the next era of relevant bands have 'Twin' in their names/should I make a blog post abt them to SEO for the twin wave?
Is Twin Sister's career 'already over' or will they 'evolve' in2 a relevant indie brand that won't die for another 3-5 years?
Can Andrea Estella become the next big indie it girl?
Photo via flickr
Afraid I'm going 2 lose her
Afraid I'll never get 2 know her if they don't make more buzzworthy mp3s
Afraid I won't have another premium indie front woman in my life if my gurl Twin Sis fades away :-(
Can Twin Sister make 'the leap', brand themselves effectively, and sell mad albums/license their well-written songs in relevant commercials?
