Viral Alt Meme blog 'makes fun of hipsters' since they 'look like they have pee' when they dramatically pose on various self-promoted fashion sites.

I think this is supposed to appeal to the 'funny because it is true' mainstream/tween demographic who have an active interest in 'hipster' culture.

Wonder what will be the next big viral alt meme blog? [via book deal $$$]
Do u 'effing h8 hipster culture'?
Is the tumblr microblogging platform enabling 2 many ppl 2 generate 2 many memes?
Is this meme hi-level, lo-level, or 'gimmick level'?