Zooey Deschanel is in a band called She & Him with some bro named M Ward. For some reason, they have indie credibility, I think because she has cute bangs, and because she is married to the Prince of Indie Music, Benjamin Gibbard. In She & Him's video for "In the Sun", you can tell that they are jonesing for mainstream traction.  They utilized several different visual gimmicks to attempt to subconsciously appeal to the mainstream music fan.

Even though the song itself is sorta honky and her voice is 'interesting' in a way that you could say might be negative, it seems like it is in the perfect position to 'cross over' and end up on the mainstream radio. Feel like there are a few flaws with the video. They should not have let the bro from the band play the love interest because he looks like he is a 40 year old high schooler. In addition, the dancers aren't graceful enough.

Sorta feel like this video 'ripped off' the contextual setting of Britney Spears' hit debut video "Baby One More Time."

Do yall prefer skanky backup dancers?

Or some bro in a lil scarf?

Video: Britney Spears - "Baby One More Time"

I think the ultimate goal of this video might be to brand the band as something similar to Feist. The video for "1-2-3-4" confirmed that cute indie girls also have to be whimsical dancers who are just looking to be 'free spirited' in a some what surreal context.

Circular imagery + crane shots seems important.

Feist's pre-iPod brand was definitely aided by her desire to 'just dance' [via Lady Gaga]

Does Zooey Deschanel need to go for upmarket Feist audiences, or 'shorten that skirt' and go after the Britney Spears fans?
Is She and Him a 'good product'?
Is Zooey Deschanel a relevant alt female?
Did Joanna Newsom teach us that "they can't all be Feist"?
Will Zoey Deschanel have a Britney Spears-like breakdown and bitter divorce from Ben Gibbard that alt blogs use to fuel content for 1-2 years?
Is She & Him's target audience male or female?
Hit Me Zooey 1 more time.

Zooey Deschanel

Actor, Alternative Celebrity

Zooey Deschanel is an actress turned indie songstress in the mediocre buzzband She & Him.

Lists: QTs, mainstreamer, it girls, indie songstresses, bangs, actors in indie bands

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