Recently, the new trend of handicapped models started 2 take over retail brochures / fashion runways everywhere. Apparently, some brand in the UK hired a handicapped model, and it is intended to help 'crossover' into new markets.

The disabled model, Shannon Murray, seems like she might be the next big 'it girl'. Fashion/branding is just a contest to get the most people 'talking', so it is only a matter of time before the biggest designers in the world 'book' her to wheel down their runway.

British department store Debenhams is set to become the first UK high street retailer to feature a disabled model in its campaign. Shannon Murray shines in front of the camera in the latest fashions from Debenhams.

Photographed alongside with two other models of varying size, the three models showcase the department store’s latest gear.

Beside this progressive campaign, Debenhams was also one the first to have plus sized mannequins and because of this, it has proven to be more than fashion forward, but forward-thinking as well.

Do u feel like u will buy clothes from designers who are chill with disabled ppl?

Will designers 'book' this model, or will she just be used in Target clothing line campaigns?
Is Shannon Murray the next big 'it girl'?
Is Shannon Murray the new Cory Kennedy / Agyness Deyn / Cindy Crawford / Heidi Klum?
Will Am Appy hire a disabled sexie model?
Does beauty have no size / shape / color / defined limit physical abilities?