Mon, 2010-04-26 12:48 | by Carles
Pitchfork media has close to 1.5 million followers on the popular lifestreaming service, twitter. In a progressive marketing tactic, M.I.A.'s marketing firm must have paid Pitchfork to let her tweet from their account. I am not sure if this is 'innovative marketing' or if it is something that will 'backfire' for both the Pitchfork brand and the M.I.A. brand. M.I.A. has been known to say controversial things, usually about how she hates the United States government, or she will post graphic images.
It's an exciting day here at Pitchfork. We've turned our Twitter over to Maya Arulpragasam herself!
That's right, all day, M.I.A. will be Tweeting from Pitchfork's account. So head over to http://twitter.com/pitchforkmedia to follow the madness. Who knows what she'll post-- we sure don't! Every one of M.I.A.'s Tweets will be marked with the hashtag #miap4k, so you can more easily keep up.
It seems like they are trying to make the hashtag #miap4k 'go viral' / become a trending topic.
I feel like M.I.A.'s goal is to try to crossover into mainstream markets with her new album. I am not sure if targeting the same internet indie fans will 'do her any good.' I think she just needs to write Paper Planes 2.0, and hope that the tweens will purchase it.
Do u think this is 'progressive marketing'?
Do u think other blogs and music magazines will 'be pissed' that they weren't used for marketing purposes, and sort of 'hold it against her' when they evaluate / cover her album?
Since M.I.A. and Pitchfork are now co-branded, can we expect her to receive a 10.0?
R u going to unfollow @pitchforkmedia?
Is Pitchfork Media 'in bed' with M.I.A.?
Will M.I.A. tweet a picture of a person having sex with a dead body?
Does marketing ruin everything authentic?
What can we trust in if we can't trust in Pitchfork ratings?
M.I.A.
Buzzband, Alternative CelebrityM.I.A. is known for thinking that the American government is out 2 get her.
Lists: rappers, indie songstresses, annoying ppl, 2k10 buzzbands
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Pitchfork Media
Company, BlogPitchfork is a popular indie blogzine that does reviews and gets mad hits.
Lists: blogs and magazines
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