Arcade Fire tries to cultivate ‘organic buzz’ by planting their vinyl single in obscure record stores


Apparently some bro who was just getting his record hunt on at a local record store found a copy of Arcade Fire's upcoming single "The Suburbs"/"Month of May." Not sure where Glasgow is, but that's where he found it. Feel like this story is probably 'some contrived marketing bullshit.'

Seems chill that u can see the bro's reflection in the record. Feel like that makes the meme 'more personal' and 'organic' even if it is just trying to be tactile viral marketing as presented by the internet.

Arcade Fire have been teasing us with vague news about a new 12" single, "The Suburbs" b/w "Month of May". They've even offered some short, distorted snippets of those two songs on their website. And now, it looks like the single is out.

Chris Ward writes in to tell us that he found the single, a white label double A-side, in a Glasgow record store. (Pictured above). Keep an eye out!

I feel pissed that Arcade Fire didn't plant any singles at Best Buys, Circuit Cities, Blockbuster Musics, and Virgin Megastores. (Not sure if these stores are still in business). Maybe they h8 America, and they are protesting Arizona / Obama / George W. Bush.

Wish Arcade Fire would 'cut the bullshit' and just give us some leaked mp3s/iTunes links where we could just impulse buy some of their mp3s. Worried that by 'being all quirky', they are isolating the Walmart rock Kings of Leon markets who 'just want to buy an album and play it in their car CD stereo.' Feel like it might be time for them to stop 'being indie' and start getting their mainstream brand together. They might have to hire Jay-Z to wrap over one of their breakdowns.

Wonder if 'physical leaks' hurt sales as much as 'digital leaks.' Hope that Arcade Fire is ready to 'assume fiscal responsibility' for their leak. Seems like they 'shot themselves in the foot', unless this is part of a larger gimmick.

Have u heard the new song "The Suburbs"? Did it change ur life?
Did Arcade Fire 'peak' with their hit song "Wake Up"?
Was "Neon Bible" overrated since they were sorta just victory lapping "Funeral"?
Do u wish u uncovered a physical leak at a relevant, foreign record store?
Should I go look for a leak of the Arcade Fire in my local record store?
Does Arcade Fires need to 'cut the shit' and start buying some generic banner ads all over alt/mainstream websites?
Will Arcade Fire beat Vampire Weekend for the #1 mindie band charting of 2k10?
Di u wish the Arcade Fire still wrote poppy songs like "KIDS" and "Electric Feel"?
Can some1 please take a picture of themselves' holding up a fake vinyl with plausible Arcade Fire song names written on it so I can turn it into a rumor meme since the indie blogosphere doesn't really have to do any 'fact checking'?