Best Coast, Rostam Batmanglij, and some rapper named Kid Cudi 'wrote an indie jingle 2gether for Converse.' They are really milking the meme for blog coverage, making a music video and making sure every alt/afro american who likes one of these bands is 'aware' of the song.

They seem to have had some 'party' where the song was performed live. Some1 took this video, and it seems 'bad.' Not sure if it was because they wrote the song in the studio and never intended to play it live, or if it is just 'a bad song.' Maybe Converse should have rented them a practice space, or possibly made them 'lip sync' the song to make sure it didn't sound so poor. Feel like their brand managers 'really let them down.'

Feel like the Vampy Weeks bro is just chillin, playing some guitar, but the rapper dude sounds terrible (maybe that is how all rappers sound live. Best Coast's voice seems 'under stress'. Might be a bad night, but might be 'exposed.' Rapper just keeps mumbling all over the song then tries to sing with Best Coast.

Does the song sound 'bad' live, or is it just a bad sound rip?

Here is some blog's writeup, trying to 'kid' readers into thinking the performance was 'good'/'worth taking seriously'. Not sure why some blogs can't just let performances/bands 'suck':

We all know that music is fragmented these days—a different venue, CD, subculture, genre for every type of person in the world. And we definitely know that that those different musical worlds don’t often collide with each other either. That really sucks, too, because when they do, like they did last night for the Converse: Three Artists, One Song show, the friction is pretty real and pretty beautiful. Kid Cudi, Bethany Cosentino of Best Coast, and Rostam Batmanglij from Vampire Weekend don’t seem to have much in common, but that’s not necessarily a bad thing. Their performance of the song last night at Music Hall of Williamsburg highlighted that while the whole isn’t necessarily better than the parts, it might be just as good. Plus it’s kinda awesome to see all three of them on stage at once.

N e ways, seems like this meme is over. As a blogger, I felt a 'huge internal struggle' during the whole thing, since I 'didn't want to be a pawn in a marketing scheme' but just wanted to give people the opportunity to discuss and analyze a 'modern product marketing initiative.'

What brand + buzzbands will be the next to collaborate on an mp3 release?
Will Mountain Dew + Converse 'keep striking out'?
Will this collab be a 'blemish' on all of these humans' careers?

BRANDING STRATEGY EXIT INTERVIEW: Do yall feel 'more or less likely' to buy Converse shoes now that this is over?

Best Coast

Buzzband

Best Coast is a fuzzy buzzy band that sings abt dank, California, boys, and kitty cats

Lists: Members of Best Coast, fuzzy buzzy, feuded with HIPSTER RUNOFF, Californians, 2k10 buzzbands

Read more>>>>