Not sure why rappers release shoes. I guess it is because they are 'basically the same as basketball players' / have a ton of crossover in their target markets. From what I understand, all NBA players want to be rappers, and all rappers want to be NBA players, and every1 in America has wanted to be either a rapper/NBA player at one point in their lives' (white or black).

N e ways, Jay-Z released some shoe that is a black Air Force 1. Honestly looks 'the damn same' as every other black nike shoe I have ever seen. Not sure why people would buy these.

Last night, preview photos of the Jay-Z x Nike Air Force 1 “All Black Everything” Collection surfaced online to many people’s surprise. This collaboration, which only features two pairs of five new designs, is currently being auctioned off on eBay. Much like the Nike Air Force 1 WBF Collection, each pair involved in this collection is inspired by five countries including the USA, France, China, Puerto Rico and Brazil. However, this time, each sneaker is obviously done up in all-black. Additionally, each sneaker features its own distinctive texture makeup and a multi-colored, translucent outsole that features the respective country’s flag colors. You can now place on bid on each one of these Air Force 1s now on eBay. Expect to pay a hefty price if you’re lucky enough to win!

Sad I can't just go to my local Footlocker / Payless and pick up these kicks. Guess Jay-Z doesn't care abt the common man. Wish he was just selling shoes to poor people for like $20 per pair, giving people access 2 affordable, ergonomic shoes.

I think his nickname HOV, so he put it on his shoe.

From what I understand HOV stands for 'high-occupancy vehicle' lane, which is what cars with 2 or more people get to drive in

In transportation engineering and transportation planning, a high-occupancy vehicle lane (also called an HOV lane or carpooling) is a lane reserved for vehicles with a driver and one or more passengers. These lanes are also known as carpool lanes, commuter lanes, restricted lanes, diamond lanes, express lanes, and are called transit lanes in Australia and New Zealand.

Do yall vibe in the HOV lane when u go back 2 suburbia?
Is the HOV lane good for encouraging middle class suburbanites to 'carpool'?
Is HOV a 'chill' nickname?

Think that this label means it was 'made with the hands of Chinese tweens'. Feel good about things being made in China.

R u gonna buy these shoes?
Are Jay-Z shoes the new 'Jordans'?
Is his shoe 'less gay' than Kanye West's shoe? [link]
Will buying these shoes make u a better rapper?
Do u want to buy shoes endorsed by indie celebs?
Does Jay-Z need to 'step it up' and make shoes that are more authentic than just forgettable black Nikes?
Should I just vibe out Heaven's Gate style, start a cult, and throw down a mass suicide in some chill black Nikes?