"They've done it again. The Ok, Lets Go Yall are simply brilliant modern visionaries who truly understand how to market their products on the web using viral videos to go viral and generate organic buzz." -a tween who is analyzing social media

Not sure what the deal with OK GO is. They went 'viral' one time because they did a zany dance on some treadmills when youtube first started/allowed videos to go viral, so now their whole career is all about 'trying to re-capture the magic again' and 'go viral.' Seems like they don't even spend much time 'writing music' any more. Instead, they are just all like 'let's poop out an mp3, then spend 6 months training dogs/figuring out zany dance moves + video effects so we can go viral.'

Might become a video director and charge them $1 million for the 'golden' viral idea.

Do u think the treadmill video was 'overrated'? Do u think OKGO helped youtube 'go viral'?

Does OKGO need to 'stop trying to go viral' all of the time?
Do they have a core group of fans that 'like' their music, or does every1 only really pay attention to them when they watch 1 of their new videos, then they are like, 'ya, not as good as that first video. Also just so many memes these days that u really gotta step up ur game if u wanna go mad viral.'

Will never forget the time me and my bros 'went viral' at our high school talent show by performing the OK GO viral video 'live.' Since every1 uses youtube, they were able to immediately identify, and connect with our art.

Is OK GO the epitome of lame 'mainstream indie rock'?
Do u h8 marketing strategists who are obsessed with 'organic buzz marketing' + 'going viral'?
Should OK GO release a 'sex tape' 2 go viral?
Should OK GO 'mutilate' their sex organs to get people to buy their music?
Is being in a buzzband all abt 'making memes' or 'making music?