From what I understand, Weezer is all about being a band in the modern world, so they are down 2 make money 'however the fuck they can.' It seems like they entered into a partnership with the popular alt lifestyle clothing brand HURLEY. They named their new album "Hurley" but promised to release a limited edition clothing line with the brand. The clothes will only be sold at ur local PACSUN. Not sure who shops at PACSUN, but probably tweens, and cool dads who are 'trying 2 be young forever.'

As mentioned, PacSun and Hurley (the clothing company) are teaming up to sell Hurley (the Weezer album) ahead of its September 13 release. According to PacSun, you and your best friends can buy the album inside PacSun starting this Friday. Also on sale? Limited edition Weezer clothing, as part of their partnership with Hurley (the clothing company).

Wonder if Am Appy shoulda 'thrown big bucks' at Weezer to save their company. Should I name my next album "American Apparel", "American Eagle", or "Forever and Ever, 21"?

Kute WEEZEResque vest. 'What Would Rivers Wear?'

Here is a sweet plaid shirt. Might wear it to my next high school dance/on a date after my marriage falls apart.

Kewl lil beanie.

3/4 baseball tee or something

Something for 'the bitches'. A lil slit down the middle to show off ur titties.

Is this a unique branding experience provided by Weezer?
Should more bands sell the naming rights to their albums?
Should the next _______ album be called "Mountain Dew"?
Should I name my album "$5 Footlong [via Subway]"?
Should the next AnCo album be called "Costco: A place 2 buy food + products for your family"?
Should the next Vampy Weeks album be called "All proceeds go to Kirsten Kennis"?
Do u h8 the modern world where everything is about 'making money'?
Is Weezer 'still relevant'?
Is Weezer 'mad innovative'?
Do u wear HURLEY clothes, or is it for skater brois?
Who shops 4 Hurley clothes / goes 2 Pac Sun?