Wed, 2010-10-06 15:57 | by Carles
So confused about the state of retailers in the modern world. Keep hearing rumors abt Am Appy going under, so I am not sure why The Gap would want to copy their logo, utilizing the popular font 'Helvetica' to represent their corporate brand identity. It seems like a minimal logo, just relying on 'a famous font' to carry ur brand and inspire mad sales. Does n e 1 know why so many brands use 'Helvetica' font? Is Helvetty still relevant? Does it resonate with consumers? Do u wish relevant graphic designers came up with a new, alt, authentic font? Did Jeff Helvetica 'crush it'/'kill it' when he designed Helvetty? R u more of an Arial/Cosmic Sands type of bro? Feel like the GAP might start using sexy, risque ads, or something. Part of me wonders if the future of the Am App aesthetic is headed towards The Gap aesthetic, and if The Gap is headed towards AmApp.
Is it weird how brands evolve to try to retain customers, instead of just letting them find a new brand that sells clothes that fit their personal branding/career needs + evolving body types? Is The Gap for 'Fat People'? Is GAP unchill because they don't have a factory in America where they pay legalized workers above market wages? What is ur perception of the GAP/people who shop there/people who work there? 
What brands do u even like any more? Will a Helvetty logo make u <3 the Gap more than evr? Should American Apparel 'sue the fuck' out of The Gap? 
Should Target 'sue the fuck' out of Am Appy? 
Should Am Airlies 'sue the fuck' out of Target? 
Should [brand that has Helvetty logo] sue the eff out of [brand that has Helvetty] logo? Is Helvetica still authentic, or has it finally 'gone mainstream'? What are some new alt fonts that are chill/more authentic than Helvetica? Do u shop at The Gap? Is 'retail shopping' 4 lamestreamers?
