I just read some article that is entitled "Leave Chillwave Alone" that is by some authentic music journalist named Simon Reynolds. From what I understand, he is a pre-blog era music journalist who is even famous enough 2 have his own wikipedia page. Anyways, the article tries to talk abt Pitchfork Media, Altered Zones [link], and Ariel Pink and chillwave, and how 'the WhOLe MuSiC sCeNe iS a ClUsTeRFuCk!'

First he talked abt how Pitchfork Media's Altered Zones website is for lofi 20somethings who have only experienced music discovery on the internet, and have ended up in an altered zone of reality where 'bedroom musicians' are perceived as authentic, even thought it might all be 'bloggy blog bullshit.'

Founded by people whose formative musical experiences occurred before the Internet really took off, Pitchfork retains an attachment to notions like "importance" and "significance," along with such related pre-Web concepts as the geographically located scene, the gig as a privileged site where the community forms around a band, et al. But the Zones generation, artists and listeners alike, have never really known a time when music wasn't enmeshed with the Web. They have only a tenuous sense that music is something you pay for, and a much-diminished investment in live performance. In the '80s and '90s, Amerindie fans typically withheld judgment on a band's worth until they saw them "deliver" live. But when the Web is your primary new-music portal, live performance fades in importance. In the Zones, buzz bands are rarely bands as such: More often, they're just a guy in a bedroom.

Do yall chill out on Altered Zones, streaming some krappie lofi sample based wave mp3s?
Is Altered Zones going 2 become 'bigger than Pitchfork' when P4k 'goes mainstream'?
Is there a zone that is darker/rawer than Altie Zonies?

Then there is a 'setup' paragraph abt how Ariel Pink's hit 2k10 album was kinda lofi, but at the same time, kinda hi-fi. Ariel Pink is 'the king of lofi' basically or something.

Ironically, just as a legion of one-man bands emerged brandishing pre-faded sounds, Pink returned after a five-year silence with 2010's Before Today, an album recorded with a proper band, in a proper studio, and—in this realm, almost unheard of—with a proper producer. On songs like "Can't Hear My Eyes" and "Round and Round" (Pazz's #8 single, and Pitchfork's #1), Pink stripped away his trademark reverb-haze to reveal the formal perfection of his song structures in all their intricacy and ingenuity. As the title hinted, the album harked back to a lost golden age, approximately bookended by Rumours and Synchronicity, of professionally crafted, crisply produced pop-rock. That is to say, the very slickness and adultness that the lo-fi indie tradition originally defined itself against.

So I guess they are saying like "Ariel was ahead of his time, but now that the micromacrogenre is popular again, he returned 2 his throne."

Anyways, then the journalist bro starts talking about chillwave. He says he wishes 'glo-fi' had caught on as the name of the hit 2k9 genre.

I wish glo-fi had caught on as the name for the genre spawned off those three Pink albums (a sound that Before Today ultimately leaves behind), since it at least captures something of their gloss and mess. But "chillwave" seems to be what we're saddled with, a term coined as a joke and wielded most energetically as a brick bat. For 2010 wasn't the Year of Chillwave so much as the Year of Chillwave Backlash, a flurry of jibes almost as formularized as detractors make out the music to be: obligatory reference to Hipstamatic + snigger at the name + invocation of nostalgia as a priori Bad Thing = entire region of music dismissed.

Is this paragraph totally irrelevant bc he didn't name Carles as 'the inventor of chillwave'?
Was there a huge chillwave backlash in 2k10?
Why does every1 think that chillwave is a 'joke'?
Do u feel 'saddled with' chillwave?
Will chillwave last 4evr?

Anyways, the rest of the article goes on to name a bunch of other bands, genres, and other music criticismy techniques 2 sound all 'smart' and stuff. Then it 'closes up', saying that chillwave is an effing lie because Ariel Pink chose 2 go mnstrm, and all of the 'bullshit chillwave artists' that think he is authentic need to re-evaluate their long-term strategies: Do they want to chase the idea of being a 'respected lofi God' or do they wanna go mnstrm and sell tons of records 2 cool dads & impressionable alt tweens who 'trust tastemaking blogs' [via the NPRs].

This scene is about being engulfed and enthused, carried along by the currents of the new. Drifting not sifting. Before Today made the Top Tens of most of the blogs that make up this restless circuit, but, one senses, mostly out of sentimental loyalty to the forefather. Signed to a big label, touring to promote his big album, praised and profiled by big magazines, Pink no longer really belongs to the underground. Whether that now puts him in limbo, and whether any of his chill-dren (the most promising, Toro Y Moi and Neon Indian, both add Daft Punk to the mix) will follow him there, remains to be seen.

Does this bro h8 blogs, Ariel Pink, and chillwave?
Do u think 'glo-fi' is a 'kewl' genre name?
Is chillwave way more chill than glo-fi?
Is this piece of journalism 'authentic' + 'eye opening' [via 60 Minutes/Dateline NBC]?
Does Carles & HIPSTER RUNOFF deserve 2 be mentioned in any article abt chillwave, due to the fact that Carles 'invented' chillwave?
Has Ariel Pink 'sold out hard' ?
If 2k9 was the Year of the Chillwave, 2k10 was the Year of the Chillwave Backlash, does that mean that 2k11 will be the year of the Chillwave ____________?
a) death
b) Renaissance
c) Reconstruction
d) Golden Age
e) Depression
f) War
g) Famine
h) Tsunami
i) Tornado
j) Thaw
k) BIG FREEZE [via local news weather coverage]
l) holocaust
m) ______________ CHOOSE UR OWN RESPONSE

"I brought chillwave into this world, and I can take it out."
-Carles, losing relevancy, holding on 2 the past

Ariel Pink

Alternative Celebrity, Buzzband

Ariel Pink is a 'lofi genius/wizard/mastermind' who has transitioned his brand to 'relevant indie buzzband status' in 2k10.

Lists: Producers, drug users, lofi, indie hunks, Californians

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Altered Zones

Blog

Altered Zones is a lofi mp3 discovery blog created by Pitchfork Media. It is rlly, rlly alt/underground/lofi.

Lists: Pitchfork writers, lofi, chillwave, blogs and magazines

Read more>>>>

Pitchfork Media

Company, Blog

Pitchfork is a popular indie blogzine that does reviews and gets mad hits.

Lists: blogs and magazines

Read more>>>>