Paste Magazine seems like a quality publication, even though I've never read it. I respect the fact that they seem to focus their attention on music that is mainly played from the speakers of leather-interiored cars. This means featuring the best singer songwriters + stuff that could have been on the Garden State soundtrack + other artists that are a step to the left of 'buzzworthy.'

I wonder if their decision to let the customer name their own price for a subscription comes after getting data about how IN RAINBOWS performed with customers in their target audience.

Or maybe this poll on their site showing 16% approval of Radio head was the only market research that they thought was necessary:

They already have a great business model where you get a sampler CD per magazine, so this is pretty interesting/hilarious. I'd like to see a copy of their financial statements to see how much revenue they get from each part of their business (magazine subscriptions/ advertising/online music store).

Go to their website just to experience their initial AJAX popup encouraging you to name your own price.
PASTE MAGAZINE