Public Service Announcements Are Obsolete
Whenever I watch TV that's aimed at my target market, I always end up viewing commercials with some black quirky-looking guy from thetruth.com who is trying to embody Generation Y's inner-righteousness. It reminds me of those anti-marijuana ads from a few years ago. One where a little girl is run over by a group of high teenagers looking to satisfy their 'munchies.' Or that one where those kids get high and one shoots the other one.
You'll probably recoginze this dude, Derrick. From The-Truth.com.
What kind of music do you think he listens to?
Finding the right tone to approach Generation Y about 'relevant social issues' is tough, but here are some bloggable examples from the past.
I could go for something along the lines of this angsty interaction between child and parent from 1987.
Even better is this PSA from 1991 that identifies a demographic (African Americans), and uses historical information to make them feel shame about life choices (using drugs).