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Chromeo: Overbranded and too Gimmicky?

In the past month, I've scanned a lot of 'TOP SONGS/TOP ALBUMS of 2007', and of course there are the obvious choices. Most TOP SONGZ lists fall between the range of 'what sounded fun but won't be memorable' (this is what HIPSTER RUNOFF's list will be 60% about) and 'Stuff that we will probably remember in 10 years' (this blog made a halfway accurate list that's worth glancing at/making a hilarious comment at).

When it comes to bands that have been successful this year, and ended up having an awkward performance on a late night show indicating their crossover appeal with people who actually BUY music, I've been a bit surprised that Chromeo hasn't left a more memorable dent in these lists.

While I know 'of course it's just Chromeo', I think that their level of PRESS + BlogLuv + demand for mp3s has warranted them more 'end of year list' consideration. I will always download a Chromeo MP3, but they're definitely not on my end of year list!


'We're Chromeo. Every1 can like us.'

BURNING QUESTIONS about Chromeo's band business model:
1. Has VICE overbranded or misbranded them?
2. Would they be more 'critically acclaimed' if they were still 'just 2 dudes' instead of band with a marketing machine behind them?
3. Do they need more extreme differentiation strategies?
3a. Should the gangster looking dude turn into a robot?
4. In terms of 'the mainstream appeal' that they have, has their sound slotted them into being associated with 'OMG! this sounds like a 1 hit wonder from the 80s!'
5. How has Chromeo managed to warrant HYPE but not necessarily the BEST of 2K7-ability. Did Justice's 'D.A.N.C.E.' take the annual 'I know this song is a gimmick, but I have to put one electrodancey song on my list' slot?

In conclusion, 'Whatever! Just keep me dancin' Chromebros! Yall are pretty alright. Don't let any one keep you from following ur dreams. It doesn't matter what bloggers say.'

[MP3]
Chromeo Bonafied Lovin' (The Teenagers Remix)

Chromeo's Myspace http://www.myspace.com/chromeo

The Teenager's Myspace
http://www.myspace.com/theteenagers

Comments

Anonymous's picture

I have all these chromeo songs on my itunes (mostly remixes) but do I actually listen to them? maybe once each. only the guns n bombs remix of fancy footwork has a high-ish playcount of 9. chromeo are just not that good... so I guess they are overhyped because why else are they so popular?I'm going to purge my itunes of unwanted chromeo now. thank you, hipster runoff.

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eggbert's picture

eggbert will be putting Chromeo on his end of the year list. Overhyped? Yeah. Too gimmicky? Yeah. Am I tired of seeing everyone remix them? Yeah. Did I listen to them at all today? Only one song.But whatever, just keep me dancin' Chromebros! I don't care what Crls and the anon poster say!

ChromeBro's picture

Chromebros would DEFINITELY be better off as Robots.

Mercurius FM's picture

Chromeo are 2 cool cats. Remixes are just part of the business.All you people need to lay off and see it straight. Just 2 bros making jams for a good time.

fancy footworker's picture

yall need to stop sippin on that haterade.overbranded my ass.

Carles's picture

THIS BLOG IS SOME MUCKRAKING BULLSHIT.

Anonymous's picture

just because MTV and a bunch of shit jumped on a bandwagon doesn't make them overhyped. nobody takes that shit seriously anyway.chromeo are GR8 TIMEZ 4EVR.

Anonymous's picture

why put up a shit 96kbps quality song that cuts out near the end? anybody can hack into the teenagers remix myspace and get that anyway. daffffft

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