I enjoy the whole DJ/musician thingy as much as the next guy. However, I am mildly uncomfortable with the recent ‘MASKED DJ’ phenomenon. While you could easily say, “Daft Punk does just fine playing with robot helmets,” I think newer acts should avoid getting grandfathered into playing in their masks. Unless you have masks with their own LCD display + internal cooling system, it’s hard for me to view the pros as outweighing the cons.
I guess I’m mainly talking about two recent culprits who have really built up their ‘WE PLAY IN MASKS’ personal brand.
There’s HEARTSREVOLUTION, who utilize the WalMart Ski-Mask Model.
And then the Bloody Beetroots, who use their LUCHA LIBRE (Mexican Wrestling) masks.
BURNING QUESTIONS
Do masks enhance a personal brand? Would I have taken Matchbox20 more seriously if they had played in masks? Is there a risk of dehydration and asphyxiation by wearing masks in a club environment? If you were a club owner, would you make these acts sign extensive waiver forms knowing the risks of wearing masks?
Visit the myspaces of the DJ duos who wear masks
http://www.myspace.com/thebloodybeetroots
www.myspace.com/heartsrevolution
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29 Comments
masks are the new sunglasses… can’t you envision a new corey hart song right now?
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add danger to that list….
and ya…It’s cause they don’t want people to know who they are when they drop that britney spears remix.
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//////////Reply by anonymous
//////////Posted November 3rd, 2009 at 12:07 am
@Your Only Friend, a britney spears remix has just as much artistic relevance as whatever you like, because you don’t like the original artist doesn’t mean you won’t like the new product.
on the subject of masks, it makes the djs seem that much more powerful that you can never see their faces
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//////////Reply by yo
//////////Posted November 6th, 2009 at 9:53 am
@anonymous, STFU
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and don’t forget about mstrkrft’s gold masks and 2 many djs (aka soulwax)’s paper bags
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Eggbert is going to start wearing bunny ears for gimmicky purposes.
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secks also performs in masks.
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GIMMICK
I saw hearts revolution back in their pre-mask era. this was february 1.
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danger’s mask is the worst
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The bigger issue for me is whether the wearing of the mask detracts from my enjoyment of their music. The Bloody Beetroots and Danger pump out some outrageous tunes that really grab me, but if I was at a live set of either of theirs and I saw them bopping away in those ridiculous masks my buzz would be all but killed – I’m afraid that as much as I like cock, I don’t like it how masks make these guys look like cocks, because it gets in the way of me enjoying their music
How’s that for a salient assessment?
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his whoreness how long have you been waiting to use the term salient assesment? 4 days yeah?
I think it’s an overused gimmick that implies that they think they are going to be so massive that they need to hide their identities. Either that or they are embarrassed by their rubbish live shows…
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i always see these dudes on MySpace who don fencing gear. FENCING GEAR. Dumbest gimmick yet.
Agreed that Danger does really just look like he stitched his ‘tume in ten minutes, probably while high. Guy looks dumb as.
I see Nixon masks for the next crop of scene djs.
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The bloody beetroots look like insects in fast-foward when they play. It makes it really intense to watch as well as hear.
Don’t think I’d ever do it though
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Don’t forget Deadmau5’s Acid-flashback helmet!
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Also, The Toxic avenger.
2ManyMasks
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don’t forget Baltimore’s Wham City BFF, OCDJ!
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ooh that reminds me that The Knife wear masks… but not when they’re live tho.
but they’re Swedish so they can do whatever the hell they want.
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The Teddybears wear masks. Some random Dutch DJs wear horse heads.
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i for one think mask-wearing djs are cool; cuts a bit on over-exposing your face.
bloody beetroots’ masks are not insects, but venom [spider-man villain].
i liked it here! big fonts!
Hector
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Bloody Beetroots wear venom/spiderman masks. Not LUCHA LIBRE (Mexican Wrestling) masks.
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First of all.. BLOODY BEETROOTS DON’T USE LUCHA LIBRE MASKS.. They are SPIDERMAN.. so get your facts straight bro…
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If i was a DJ id do it so I could still go clubbing and not have douche bags come up to me and be like “ZOMG ITS BLOODY BEETROOTS” also its venom masks not lacho libre or what ever the hell you called it
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http://www.corazonfairtrade.com/maskluchalibre1.html
their masks are on there..
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Masks are useful because you can outsource your DJ sets and make money off it.
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masks are great.
they add to the dj’s popularity. the fans remember the dj. the masks is great for marketing and commerical schemes. eliminates boring ad campaigns and encourages creativity. it is very true that the masked identity could outsource dj sets which would increase business.
the mask can also hide identity so thee extremely famous artists can enjoy their private life, rather than give it up, without dealing with the trouble of paparazzi or fans. however, the mask can only hide the identity for so long…so i think most artists use masks to slow down the effects of fame as much as possible because eventually they will be unmasked.
masks also bring a sense of nostalgia, which in most cases is joyful. so have some fun with it. enjoy them.
if i were a dj, i know i would either make my own entity as DEADMAU5 did or use a popular mask like the BEETROOTS. but what would you do? wear a mask? if so which one? and why?
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I think the masks look cool and that they are just a part of the image of the band. Just like Conrad said, they are the new sunglasses. If the music is good, who needs to see their faces, it adds to the mystery! I say, let em do what they want!
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