Have yall heard of this new female artist?

YELLE and her quirky, French personal brand is breaking through on MTV.

Screen Capture from MTV.com:

"Have u heard of MTV's artist of the week? Her name is YELLE. She seems kinda weird, but she's French, and stuff is neon, and she has bangs, so she's pretty cool in my book." -Impressionable Girl in Middle America

I'm all about artists being able to SELL OUT, but how do you feel about the way 'alternative acts' are presented by mainstream entities to their dumb audiences?

What does UR name rhyme with?