Doesn't seeing the Bloody Beetroots in daylight make you want to have an intervention with them?

Something along the lines of:
"Cmon guys. I know you wear masks and all, but you can take them off this afternoon. They look cool in press photos, and in clubs at night, but you know... Seriously, though. We promise not to stop liking you, or taking your music less seriously, but I just want you to be comfortable. It's kind of warm and sunny outside, and it would just be alright with every one if you took the masks off. Just throwing it out there...but I'm not the CEO of DimMak, so I'm not really an expert on personal branding. Anyways, gotta go. Vampire Weekend is playing a secret show, and they took off their sweaters, but still put them around their shoulders."

[Via OutWithMe.com]