As 'Night Life Photography' sites continue to garner more attention & viewership, one cannot help but wonder about the authenticity of certain shots. For example, did Pabst's Brewing Company pay for this photo to be taken, or are these people enjoying PBR because they prefer the taste of a premium lager? Does Pabst want me to associate it's brand with a group of conservatively alternative girls, kind of like how Budweiser wants me to associate it's brand with frogs or guys that say "WAZZUP"?

I know some innovative companies seem to get plenty of exposure to alternative markets from party pix sites, but as consumers, we'll all have to keep an eye on what photographs capture the essence of modern nightlife, and which are staged. It's like my whole reality has been called into question.

Are you more likely to support brands that value product placement on party pix sites?

[Nightlyfe Photography by Every1Is Famous]