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Santogold: The Way She's Packaged Confuses Me
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What's the deal with SANTOGOLD? She confuses me. I've seen her around blogville for a while, and started to finally listen to her music.

There's Santogold with M.I.A. Maybe my problem is that I didn't find M.I.A. incredibly approachable/listen-to-able in regular contexts, so now it's tough for me to get into this product that I perceive is intended for the ears of people 'who like stuff that reminds them of M.I.A."

According wikipedia, SANTOGOLD "went to college at Wesleyan University where she studied Caribbean and West African drumming." Am I a bad person if I don't appreciate tribal beats that aren't in 4/4?

I was watching some videos of SANTOGOLD performing live, and her sidekick MC sort of confused me. She looks kind of like 'the crazy white girl from Oklahoma who for some reason decided to study Caribbean and West African drumming at college' and met Santogold.

A lot of stuff on Santogold's myspace sounds different than this song that they made a video for.
[youtube=http://www.youtube.com/watch?v=Y9JI0GXkARQ&hl=en]
If I heard this song while dining at Chili's, I would guess that it was TEGAN AND SARA.

Here are some other resume highlights:
-She opened for Bjork
-She has worked with Lily Allen, Mark Ronson and Ashlee Simpson

According to her resume, she's probably a musical genius, and people who know a lot about music appreciate her. Am I a bad person for not getting into it? I know it's probably more relevant and complex than traditional hip hop, which makes it bloggable, but maybe I should have taken a 'music appreciation' course.

I know what a lot of commenters are going to say: "You don't like her just cuz she's black." That's not the case. I love black people in alternative music, and all minorities. Remember my post on MLK Day about minorities?

What do U know about Santogold?
Why should people give her a chance?
Do u like this emerging/replicated genre of music?
Should we stop supporting products from Philadelphia?
Why do you think HRO has such a problem wrapping his head around 'alternative' rap?

Santogold's Myspace
http://www.myspace.com/santogold

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Comments

Riley's picture

Santogold is golden. I think you would have liked her if she had just been "some bitch chillin with Spank Rock" or "One of the girls saying vulgar things in Linsday Lohans Revenge" instead of 'the next big thing as brought to you directly from Nylon magazine'fuck hype , uknow?

Redeye's picture

Santagold Sucks ass...no one will know her by 2010

ALTered Beast's picture

@Redeye, hey dude, I traveled here from the future (twenny tennzies) to let you know that my gf called me last week & was like:

"have you ever heard of the SantoGoldz??"

& I was like yeah, "I played her for you like over 2 yrs ago, told you never listen, h8 u"

& she was like "oh yeah she's awesome"

& I was like "I kinda wanna break up w/ u now, but hold this late pass while I think about it"

& THEN my hiphoppper friend called me like 2 days later & we had almost the same conversation, but we didnt break cuz bros r 4ever bro.

Anonymous's picture

horse chillin is hilariousif i heard it over a bloomin onion i would also probably think its TEAGZ.is that rap?that one song in the video can't be, right?

Anonymous's picture

i heard momjeans made a remix of that song

fuckhead's picture

@Anonymous, nah you fool it was mumdogs

Anonymous's picture

Santogold sucks, thats why you can't figure her out.

CC.†'s picture

yeahhh santogold is def a good new talent , i dont think shes trying like to use the tribal beats and african stuff just to be different, i think it propose new stuff and yep, u shoulld like her, je, i mean tehres nothing bad with her, its all the opposite, seriously i dont think shes trying to hard to fit like a artistic-african artist type, just as an image, u know?

Anonymous's picture

Santogold actually produced the lastest asslee simpson single. and its not that bad............

Anonymous's picture

I really like the XXXChange remix of L.E.S. Artistes. but that's it. I don't think it's rap... M.I.A. isn't really rap either.and who cares about packaging of artists, or caring about them as people. I don't know all the members of my favourite bands or where they grew up or if they went to uni or not. it's the MUSIC that matters.shame on those who googleimage, wiki or myspace an artist to determine how cool they and THEN give them a listen

Anonymous's picture

haaaaz @ above anon for being australianAUSTOWN ROCKS.

Anonymous's picture

@ M.I.A. isn't really rap eitherYOUR STUPID

Anonymous's picture

how can you not like santogoldat least she doesn't sound like everyone else out thereexcept for miabut there's nothing wrong with sounding like mia :)

Anonymous's picture

m.i.a & santogold are one of the best things to come out rap wise in the last couple of years. BUT the most amazing FACTOR here is that HRO barely started listening to santogold. OMFG.. wtfs up with that?

Anonymous's picture

The xxxchange remix is the most dissapointing/confusiong xxxchange remix out there!

Anonymous's picture

you need to listen to 'creator'. loud. then you'll be all "oh.... Santogold... i gotcha."

Anonymous's picture

M.I.A. is the alt-rap equivalent of bjork---i dont know anyone who listens to her. and santogold is the same: an artist you have to respect, and you have to have their albums, but that no one actually listens to or enjoys

Anonymous's picture

Anonymous's picture

ur cmntrs r fggtz.

Anonymous's picture

@ "how can you not like santogold at least she doesn't sound like everyone else out there"you answered your own question/that is the point of the post

Kat Walks's picture

i love her.

Yanna Beau's picture

Love Santi she is amazing... i think if she was prettier she would get more play. not to be mean but she is really round the way! in like every pic i see of her i almost don't recognize her, she just doesn't look like that big of a deal. She is a musical genius though and i DO sweat her clothes to death.

Anonymous's picture

I FUCKING HATE AUSTRALIA.POOR MANS AMERICA

Anonymous's picture

australia is maybe even worse than america

Alice's picture

I never really understood the whole MIA obsession either. I'm sure she's not really targeting hipsters. Or I mean...what she's wearing. What is that? It's awesome but not the style that attracts me.

Anonymous's picture

I LOVE MIA! booooooooooooo.

Anonymous's picture

This is gross. If you like the music you like the music. If you don't you don't. End of discussion. ...but then again everyone does love neon....

Nick's picture

chicken crispers

Anonymous's picture

@ Stickfistwtf does that have to do with anything

Anonymous's picture

What constitutes a 'musical genius'? don't you think that's a little extreme for Santogold?

Alex's picture

I love SANTOGOLD on that Spank Rock track B.O.O.T.A.Y. (Though my girl Sylvia of Kudu takes the crown on that track, but that's another story).I think L.E.S. Artistes is kinda boring (especially with that video) Still i'm a fan.I saw Santi perform a bunch of times when her band Stiffed were still together 3 or 4 years ago. I loved that band. She had killer Rock n Roll stage presence with them. Speaking of confusing packaging, does anyone remember that singer Res? Santi wrote the majority of the songs on that album which got written off as boho-neo-soul blah blah blah bullshit even though it was more rock and roll than people gave her credit for (Res included probably). There was one track on the album called Golden Boys that Santi supposedly wrote about Mos Def (it's not a flattering song)Anyways, Santi's cast a wide net in her music for almost a decade now. I have a lot of respect for her keeping it fresh for all these years.

Adam's picture

i agree with above, i really like the XXXChange remix of L.E.S. Artistes, and what i've heard from santogold in general.that being said, you are so dead on with the tegan and sara comment and i never would have thought of it myself, but really, dead on.

Anonymous's picture

HRO U R H8RS! SANTOGOLD IS BETTER THAN YOU. QUIT CHO B!tchin!

Anonymous's picture

i think you feel threatened by successful women that don't seek to appeal to your sex drive

DuttyWooderIce's picture

Her "sidekick" is the inimitable Rose Luardo of Philly's Sweatheart (with Amanda Blank and artist Thom Lessner). Rose is a wonderfully amazing and awe-inspiring sex pixie who makes everyone around her feel beautiful and important. Rose kills it every time. She has more airbrushed clothing than anyone I've ever met.

Anonymous's picture

well maybe you just don't like her. i lov her music but this kind of music is right up my alley... it doesn't mean you don't get it if you don't like something, there is nothing to get... To be honest i would say that her and her circle of music comrades are not hipsters at all they are just musicians that hipsters tend to latch onto in a lousy attempt to have something clever to say "Creator, is so old that came out months ago" you know those assholes that you want to punch in the face everytime they open their mouth...

Anonymous's picture

worship your master, sheeple

Anonymous's picture

Santogold's music is NOT hip-hop or rap music at ALL. Period.Maybe that is why you are confused. If you had listened to her music, without ever seeing her, you wouldn't have assumed it was hip-hop at all. But you see her, and she has chocolate colored skin . . . so you're confused. No offense, but you need to know that just because an artist is black doesn't mean the music is hip-hop or rap.

Mario's picture

SANTOGOLD IS AWESOME !! YOU HAVE TO LISTEN TO HER OTHER TRACKS... SHE HAS A LOT OF GOOD TRACKS ON HER LP... SHE IS VERY VERSATILE...AND HER VOICE IS DOPE... PEOPLE WHO SAY SHES CRAP NO **NOTHING**ABOUT GOOD MUSIC... Shes REPPIN FOR THE INDY SCENE..HARDCORE!! SHE HAS A KILLER PRESENCE & HER DRIVE IS GREAT... SHE HAS A PASSION FOR WHAT SHE DOES..AND YOU CAN EASILY SEE IT IN HER PERFORMANCES!! YOU CLOWNS ARE ALL DEAD HEADS TO GREAT MUSIC !! GO LISTEN TO Z 100 SOME MORE..LOL HIPSTER RUNOFF I LISTEN TO YOU EVERY MONDAY ON XM U...YOUR THE BEST MAN...AND YOU PLAY THE BEST TRACKS..LOL U CRACK ME UP DUDE...KEEP IT COMING WITH YOUR VIEWS ON LIFE... I LOVE IT DUDE..UR THE BEST

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