You might know the progressive record label MODULAR as the legal owners of some of your favourite bands like Cut Copy, The Presets, Ladyhawke, New Young Pony Club, or Van She. I was really intrigued by their latest marketing campaign for their new t-shirts.
I know that masked DJs were big in 2k8.1, but are they really a significant enough demographic to dedicate a high-quality press photo to? If DJs wear a mask for too long, will it take over their bodies? Is this what happened to Daft Punk?
I think these photos might be a statement about the way America treats prisoners of the war on terror.
It might actually be a good business practice to take away attention from a model’s alt presence while they are wearing your product. For example, there is the classic Dim Mak collection photo with a kutie who other girls might be jealous of and a kreepie in the background who might not be edgy enough to encourage bros to buy the shirts.
Do u think these models wear the shuttershade shirts when they go out with groups of their closest friends?
Overall, I’d say the trashbag-skinned Modular photos might be a design & marketing success. While part of me feels bad for the model who can’t breathe, I’m glad I can just focus on the t-shirt and not some alt who has a deep gaze into the distance.
Buy/Info About these kute shirts
http://www.modularpeople.com/blog/?p=183
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IAmCarles.com
26 Comments
not last.
all i saw was kute alt titties peeping out of that dim mak hoodie.
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not second.
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Third?
mmmm alt titties. Thoses modular hoes are wearing giant black condoms. Where can i get one?
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last cmmt bc this post is worse than the last one
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bring out the gimp.
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How come you don’t mention Hipster runnoff as being also known as “HRO,” Carles? why Ag. Deyn? why Uffie’s sub-par tits? why the fggy electro? why shutter shirts? what is meme? why blipsters? why bow ties? why the electro war? why meme?
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Do u think wearing a shuttershade shirt and shuttershade….well shades…is a bit much ?
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kill urself…4 real
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I <3 gimps
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yeah it shows off the shirt not the shithead
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carles is really biliejd…I knew u were a fuckin chick
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yo gabba gabba
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adam hobbs = gimp?
celeste tabora = zed?
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haha,
i <3 you
your fave intern
celeste
xx
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Whoever made that anigif is an internet genius.
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yeah y don’t u mention “HRO”…
if Carles is really a girl…do u think she is ‘Bi’ or full blown lesbian
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Eat dick beaner. I designed that Cut Copy shirt. Don’t hate.
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if Carles is really a girl…do u think she is ‘Bi’ or full blown lesbian
PLZ MAKE A POST ANSWERING THIS QUESTION
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crls u should stop posting while ur on the top, do it seinfeld-style
just letting u guys know what’s the new “meme”, ur welcome.
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before crls leaves the blog, i suggest that every anon out there takes the time and effort to dig up the most memorable comments in HRO, as a sort of going-away party/tribute/something.
My pick for today is:
Anonymous said…
so are you gay? you must be.. straight guys usually aren’t this witty.
March 20, 2008 2:40 AM
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so carles is selling posts to capitalist swine now
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that’s the ‘HLLO im a MAk/iMa PC’ guy
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76.06400
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I want my remix band to be on Kitsune so I can have a dm mk model gf who is 7 yrs younger than me. What?
Alexandra’s titties are super alt. I saw them one time.
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i have seen that girl on that one guy who has the cool dogs blog a few times
there is some thing strange about her face
im not sure if its good or bad
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isn’t that your ex? and aren’t you sick of this shit yet?
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