Men usually dress like normal FGGTs. There are a limited amount of options for alternative and mainstream men to wear. The truth is, most men can’t dress like this on a daily basis bc we aren’t all tall, skinny twinky models:


Since most men can’t wear clothes like these/they don’t sell clothes like these in the Old Navy Men’s section, alternative society has turned to the glorification of ‘wearing jeans, a t-shirt, and tennis shoes.’
Also, we are in an era where men receive a gold star for wearing an accessory that lets people know that they are trying to differentiate from the standard bro. Whether it is a pair of sunglasses, an alternative Livestrong bracelet, or some clunky hat, men can achieve fashion recognition by wearing something that is only 10% differentiated from a mainstream un-cool Dad on vacation.
For example, being a male who is recognized for ‘having good fashion sense’ is only about 5-10% differentiated from this old man. All he would need is a MembsOnly Jacket swap, some bigger print/a more obnoxious graphic on his t-shirt, jeans that cost $20 more, and a Yankees cap with the logo upside down or some gimmick like that.
Anyways, all of this is inspired because I saw this TERRIBLE video that glorifies these generic ‘urban wear’ bros. The thing I don’t understand about all of this urban wear is that they really take the whole ‘LIFESTYLE BRAND’ too seriously. Theoretically, life style brands are good for culture. Realistically, they are just a way for marginally creative people to change the colours of products that already exist and sell them to a niche market.
When I watch this video, I just imagine all of these bros saying in their urban-y dialect ‘fashion is like, art, that people wear around to places.’
[HIGHLY RECCD VIDEO]
[SRSLY THIS VIDEO MADE ME WANT TO LIVE NAKED IN THE WOODS WITH MGMT, Nell, and Henry David Thoreau 4 THE REST OF MY LIFE]
Which 1 of these featured men is ur fave?
- Bailey Roberts (the deep fashionista wearing blind people glasses) did yall hear about ‘the colorful shit dying down’/that people need to start having beach parties to save fashion?
- Maestro – he makes videos. I hope that provides him with enuff $$$ to buy colourful shoes.
- Aaron Williams – he is wearing old lady Golden Girl Glasses
- Joey Calderon – Mexi or AZN?
- BJ the Chicago Kid – he thinks ur ’swag’ is really important.
- Kyle Awtry – I feel like this white guy is what Panda Bear would be if he listened to too much rap/rap-rock during his formative years and didn’t attend a school for the Arts.
- Geoff Nishimoto – There is always an AZN who gets mixed up in perceived-as-alt-&-authentic black hiphop culture. O well. he listens 2 Crystal Castles and makes AZN Honda Civic gang signals.
- Dom Kennedy – He is dressed like a ‘janitor who is trying to be cool and is a little bit ashamed to mop elementary school floors even though he drives a Mercedes. Also, he talks to his girlfriend who is also at a low-paying night job on his blue tooth for the duration of the night on the job.’
- Cecil Bernardy – forgettable lil Andre 3000 bro.
- Jay – He looks like a guy who walks into a Chili’s with a Blue Tooth headset and a mistress, and treats her like she is
“Flashing Lights” by Kanye West: A “deep” song for black people/people who are trying to be black people?
[VIDEO FROM GVB Tumblr]
I am a huge fan of letting your consumer decisions represent your inner-soul/personal brand or whatever, but I just find it hard to take some of these bros who are involved in the ‘urban wear’ scene seriously. While we are all looking for our ideal profession or even just some sort of reason that we are alive/what we can contribute to humanity, all of these bros must look themselves in the mirror and understand that no one was put on this earth to doodle on t-shirts or change the color of Nikes.
Also…Is it fair to assume that women have an easier time simulating their adoption of ‘high-end’ fashion trends? Do they have more opportunities to accessories, or are there better stores for women where they can buy stuff that’s ‘in’?
Bros will be bros. Bros will always wear jeans, tennis shoes, and shirts with or without collars. Not rlly a big deal, yall.




IAmCarles.com















41 Comments
news flash; your quirky blog isn’t funny anymore.
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i didn’t think this post was supposed to be “funny” at all, but an actual commentary on bro’s fashion.
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h8tz will b h8rz
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i think you’re social commentaries are great. every “social movement” requires its internal checks and balances, including hipsterism.
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//////////Reply by ruchika
//////////Posted November 8th, 2009 at 3:26 pm
hey… i think u got lot of information abt fashion…… can u help me write an essay on “women are fashionable and men are not”
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first post=fucking idiot.
lrn2live
who says news flash anymore anyways, and on that note, who even watches the news
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alt bro fashion is important. Dont give up on yourself and lyfe.
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a hint of metaphysical longing in this post. i like that
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i still think ur a girl clrs
or just really feminine
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so the
maestro guy featured himself
in the video he produced.
awesome.
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boring. can’t believe you reccd that video.. it wasn’t good or bad enough to watch. just boring.
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B.J. the chicago kid keeps licking his lipz at the yummie fshnz
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Jay & Kyle Awtry FTW
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deep (yall)
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sometimes we all need to look really hard at ourselves and understand why lyfe is so crazie. carles can’t be funny 24/7 haters, you never laugh at any of the jokes on King of the Hill now do you.
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Wouldn’t these bros just be considered mainstream now? I thought streetwear lost alt cred around the time the Cool Kids started getting shows.
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if thoreau could read hro his head would explode
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ur posts are too long and just not funny anymore
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I am humanity
-CRLES
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HEY CRLES YOU FGGGGGGGGG BLOG ABOUT THIS SHIT YOU FGGG
http://community.livejournal.com/ohnotheydidnt/25624410.html
FGGGGG
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women do have way more fashion options.
i’m skinny/twinky but i wouldn’t wear a blazer with matching shorts and my nob bulging out the front. i’m also super tired of cotton t-shirts and jeans (even if they are really cute comfy designer ones). and hoodies: fuck i want to take ‘em all in the backyard and burn them–SO sick of goddamn hoodies.
who knows, maybe it’s time to go ‘all leather’ or maybe i’ll give up and go tranny (super hard to p/u chicks though)
good post Carles!
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crls if I knew u were a homo..I would have stopped coming here long ago
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Carles is this ur way of coming out…self loathing
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generic urban wear is the new hi-end fashion
(right?)
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whats left?..im going cyber goth least i’ll never be MNSTRM!… life suxxx!
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I lold mega hard
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way to lay it down CRLS. (calling the video terrible i mean) 2-4 posts like this a month and you’ll put stylegirl out of business
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This post gave me vertigo.
HRO should not be allowed to semi-ironically observe its-fucking-self. This is damn ridiculous.
Oh, and your chart should be 56% one color labeled “AGGY DEYN!!!!1″
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Anyone[CRLS] who cites BRYANBOY as a reference is gay.
wake up, children, the signs were everywhere.
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I love that video, as it justifies my fat ass and wearing clothes from Target.
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that video gave me some new tugging material
THANK YOU CRLS
□†□
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Iight post, but for some reason i have this weird urge to go out and buy a colorful plastic watch.. i cant explain it. can you help me?
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tl;dr
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wow..lots of hatred towards the gays in this post and in the comments. “yall” are a bunch of bigots. if it weren’t for gay people, none of you would have anything halfway decent to wear. so fuck off. thanks!!
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you know what i haven’t had in a while…big league chew.
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:(
i feel sorry for americans after seeing that video
when i have time i will stroll the streets of sydney and interview some fluros
carles, because im not as creative as you, you should blog a list of questions to ask hipsters in mockumentaries for HRO readers you have inspired worldwide
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nice clothes are too expensive
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c’mon HRO layoff my homies!!!
good stuff though lol
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those guys are incredibly embarrassing and look like toddlers
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this made me want 2 CRY 4E 4 all these bros. i was waiting patiently for that jay character to end his intellectual commentary with something kewl like “YAA DIGGG!?”
i have a 14 year old brother, and i hope and pray that he stays rockin’ his travel-hockey champ t-shirts and garbage my parents bought him at weird vaca spots just because it’s ‘on top of the other shit in his drawer’- with whatever jeans my ma decided make him look handsome.
SAVE THE LIL BROS.
p.s. just got into reading yer blog, you kept my attention for a solid 45 minutes reading back on a bunch of your older posts…and that says a lot. i tend to blog about useless shit (no fer real useless.)
YAA DIGG!?
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OMG!
seriously, all those dudes in that lame ass video were fucking gross.
they have their fucking EGO like the fucking size of king kong. I bet that if someone stole their stupid clothes, they would prostitute themselves. those blipsters are the worse!
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bailey- i would give him a bj. and not bc hes hot. bc i want 2 gank that fendi hat. propz<3
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