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Yall. I remember a year or two ago when girls thought Sufjan Stevens songs made their lives' more meaningful. That was back when every1 was an 'entry level alt' because the essence of alt wasn't very definitive. Back then, experimenting with altdom was like a blind person trying to feel his way through a busy city. No1 was really willing to accept that they were searching for 'an authentic way of life'/didn't know how to accept that. Glad it's finally 2k8.75,yall.

I know that I 'crush' on a lot of female alt celebs, so I just wanted to know if Sufjan is hot/authentic. When he made the theme song for Little Miss Sunshine about traveling 2 Chicago, it was like he was the best thing since Ratatat. But now his personal brand might have gotten 'a little bit too meaningful' so he has kinda isolated the 'trendy' demographic, which I take kinda personally.

Did yall listen to Sufjan b4 u started listening 2 electroblogcore?

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BUT SRSLY... What's up with the new Microsoft ads about being proud of being a PC? Can 1 marketing campaign really re-invent the personal brands of millions of people?

Can u believe they put GREG GILLIS, aka GIRL TALK into their ad campaign?
I just bought a new Macbook AirPro lappy, so I hope PCs don't 'come back' just because my fave mashup DJ likes to play Solitaire on his PC lappy. I'm looking forward to 5 years into the future when GregGilly has secured his place as 'go-to altCelebrity for mainstream companies who want to reach moderatelyAlt kids.'

s0 worried abt my personal brand when I sit in coffee shops and pretend 2 b 'busy'/looking at interesting content.