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How many 'indie music video' gimmicks can u count in this music video?
I was watching this video by the Matt and Kims for the song "Daylight." I feel like this video is the perfect execution of the 'indie aesthetic for people who like things that look earnestly quirky are meaningful.' (These people were created after NappyDynamite Fever.) The song structure is baffling enough for people to not know if it is good or bad, enabling them to decide on the quality of product based on 'how it looks' in relation to 'stuff they've seen in the past.'
Since it is a mashup of indie/meaningfulcore aesthetics, the product is approachable, and most entry level alts are able to assign meaning to it in a deliberately arbitrary way.
BUT SRSLY...if I lived my life in stop-motion, would it be more meaningful?
///Just want to exist where soul meets body//////////////
XX BONUS LACKLUSTER PERFORMANCE BY A BUZZBAND at CMJ XX
NSFW if you work in a work environment that doesn't allow 'dancey female lead singers' who 'sway to-and-fro with the sounds of an indie ballad.'
"I tried to do handstands for yall."
- Chairlift (a.k.a. Apple Buzzband version 4.6) [commercial]
Matt & Kim
BuzzbandMatt Johnson & Kim Schifino make up Matt & Kim, a band 4 entry level lamestreamers.
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