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I love music videos that are supposed 2 look indie for MTV/VH1 audiences

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How many ‘indie music video’ gimmicks can u count in this music video?

I was watching this video by the Matt and Kims for the song “Daylight.” I feel like this video is the perfect execution of the ‘indie aesthetic for people who like things that look earnestly quirky are meaningful.’ (These people were created after NappyDynamite Fever.) The song structure is baffling enough for people to not know if it is good or bad, enabling them to decide on the quality of product based on ‘how it looks’ in relation to ’stuff they’ve seen in the past.’

Since it is a mashup of indie/meaningfulcore aesthetics, the product is approachable, and most entry level alts are able to assign meaning to it in a deliberately arbitrary way.

BUT SRSLY…if I lived my life in stop-motion, would it be more meaningful?
///Just want to exist where soul meets body//////////////

XX BONUS LACKLUSTER PERFORMANCE BY A BUZZBAND at CMJ XX
NSFW if you work in a work environment that doesn’t allow ‘dancey female lead singers’ who ’sway to-and-fro with the sounds of an indie ballad.’

“I tried to do handstands for yall.”
- Chairlift (a.k.a. Apple Buzzband version 4.6) [commercial]

This entry was posted in Meaningfulcore, Music Videos and tagged , , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

39 Comments

  1. icthyosaur
    Posted October 28, 2008 at 11:57 am | Permalink

    wish i could start a brand new colony w/ u crls. u get me. <3<3<3

    Reply

  2. glamrockonabudget
    Posted October 28, 2008 at 12:00 pm | Permalink

    i know im really not that cool jist because i have no idea who the fuck that is. but the vids pritty ghey. playin the keyboard in the shower with his hair all wet and shit just show how indie they are. i kinda wished he elbowed his GF in the face in the begining, it was close. i dont know carles this really doesn’t do it for me.BUHT! pizza alts do. legit Q: does a real alt go home for christmas or just get loaded?

    Reply

    //////////Reply by reyoufckngsrs?
    //////////Posted

    @glamrockonabudget, are you fucking serious? a real alt doesnt ask a blog what they do for christmas you wanker

    Reply

    //////////Reply by andrew R. Carbone
    //////////Posted

    @reyoufckngsrs?, i think it was sort of rhetorical

    Reply

    //////////Reply by egg
    //////////Posted

    @reyoufckngsrs?, you are doucher, glamrockonabudget’s question was so ideal

    Reply

    //////////Reply by reyoufckngsrs?
    //////////Posted

    @egg, you know what your right. im sorry. it was ideal….if your a retarded asshat. plus why are you defending a guy whos name has glamrock in it. any self respecting person will agree that glam rock is shitty and the dead scene is filled with assholes.

    now you might be thinking, hey! why so angry man?
    well its fuckers like him and little shits like you who defend fuckers like him.

  3. Posted October 28, 2008 at 12:00 pm | Permalink

    I love when matt and kim play under stripjoints.

    Reply

  4. camper
    Posted October 28, 2008 at 12:12 pm | Permalink

    the matt & kim sounds like that chubbawamba song

    Reply

  5. Mechrobioticon
    Posted October 28, 2008 at 12:12 pm | Permalink

    This will be authentic when it gets featured on Gossip Girl.

    Reply

  6. littlesparrow
    Posted October 28, 2008 at 12:18 pm | Permalink

    that matt + kim vid makes me want to rail fat thick long lines of sweett blue addy dust.

    Reply

  7. Posted October 28, 2008 at 12:53 pm | Permalink

    You people are so pathetic. Its hard for me to describe how lame you all are. You all need to eat a bowl full of dick. I love Matt and Kim so much. They kept me from committing suicide 3 times. You wouldn’t know art if it walked up to you, shoved it’s baseball up your rectum, pulled it out and shit into your gaping anus. Hipsters. Right.

    Reply

    //////////Reply by mstrcnt
    //////////Posted

    @Asfface Jones, dewd, don’t deprecate…medicate

    Reply

    //////////Reply by emma.b
    //////////Posted

    @Asfface Jones: glad you find them so hela meaningful.

    Reply

    //////////Reply by anonzy
    //////////Posted

    @Asfface Jones,

    ur ttly right Asfface Jones there is no reason 2b so jaded and meancore :( Asfface Jones let’s have an adventure where we use the light from our iphones to navigate the woods at night and wind up at a sweet xclusiv forest party

    Reply

    //////////Reply by anony
    //////////Posted

    who the fuck are matt and kim? Which raises the question of just how much mtv you can watch and still remain alt. I seriously have not watched anything on emptyV for like 10 blog years. Excluding the portland dick sucking that was all over the altblogosphere.

    Reply

    //////////Reply by anonzy
    //////////Posted

    @anony, idk i read blogs so i don’t have 2 watch MTVH1

    //////////Reply by icthyosaur
    //////////Posted

    @Asfface Jones, who’s gonna be there for the 4th time? pls say crls? <3 U.

    Reply

    //////////Reply by anonymous
    //////////Posted

    @Asfface Jones,

    MATT & KIM: ~*SO MEANINGFUL*~

    Reply

    //////////Reply by anonnie
    //////////Posted

    @Asfface Jones,

    cheer up emo kid.

    Reply

    //////////Reply by saucy
    //////////Posted

    @Asfface Jones, hella wanted to commit suicide three times after hearing that song.

    Reply

    //////////Reply by inalandscape
    //////////Posted

    @Asfface Jones,
    lulz matt and kim=trulE meaningfulcore.
    i committed suicide after watching that video.

    (p.s. srsly though, i feel really bad for you if your life is so fragile that any band (especially matt and kim) can prevent you from killing yourself.)

    Reply

  8. mstrcnt
    Posted October 28, 2008 at 12:55 pm | Permalink

    1st vid makes me wanna throw up garden states all over my local postal service…i think the aesthetic reads 35+ crowd & desperate for attention, a.k.a. aging Adderal-Alts who go to AA meetings (Addyholics Anonymous). reminds me of couples who think their pda n’ quirky ways r sooo cute & just gotta put that shit on utube.

    Reply

    //////////Reply by neednotapply
    //////////Posted

    @mstrcnt, me 2, then I wanna go to Borders for a ice chai n write in meh molskine.

    [Fuck though, Adderal Alts...hilarious]

    Reply

  9. CogInSystem
    Posted October 28, 2008 at 1:14 pm | Permalink

    The shitty personal branding wouldn’t be half as bad, if the song was even halfway decent. Natalie Imbruglia 2k9…BLECH!

    Reply

  10. arbango
    Posted October 28, 2008 at 1:17 pm | Permalink

    MATT AND KIM GOT ME SNARE DRUM STOKED AGAIN!!

    Reply

  11. brobag
    Posted October 28, 2008 at 1:30 pm | Permalink

    HEY CARLES CAN YOU PLEASEEE GET ME TICKETS TO HARD FESTIVAL LOL :)!

    Reply

  12. lazie alts
    Posted October 28, 2008 at 1:43 pm | Permalink

    ok… chairlift…. vom.
    a major ‘indie’ sublabel should just pluck her up and make her into a quirkie altBroadSoloArtist. she’s the only one anyone (minorly) cares about. chairlift LIVE : fail.

    Reply

  13. emma.b
    Posted October 28, 2008 at 1:44 pm | Permalink

    fuck blsht posi-core

    Reply

  14. Jesse
    Posted October 28, 2008 at 1:47 pm | Permalink

    The matt/kim viddy is for ppl who just discovered the blogoteque and ‘wish they saw more stuff like this on VH1′.

    PS- Save the polar bear cubs y’all.

    Reply

  15. peenlover
    Posted October 28, 2008 at 1:49 pm | Permalink

    Mates of State also had a stop-mo video don’tyaknow

    Reply

  16. ze
    Posted October 28, 2008 at 1:53 pm | Permalink

    matt and kims, aka the shit-eating grins.

    Reply

  17. booby
    Posted October 28, 2008 at 1:55 pm | Permalink

    ///Just want to exist where soul meets body//////////////
    ??????
    wow that comment makes your post even more cheesy and regular than the vid you comment on.
    damn.
    I think you should read and talk more about memes, that would be awesome I’d be reading you every day. memes are awesome because it’s a less biased point of view.
    alt is just a mini mainstream. everything is a mainstream.
    damn. it’s so irritating. I mean alts are great an all! maybe better than other cultures, I don’t know.

    Reply

    //////////Reply by mstrcnt
    //////////Posted

    @booby, hey. shut up.

    Reply

    //////////Reply by ///*~bOOby~*////////
    //////////Posted

    @mstrcnt,
    thanks for ur awesome reply, yall!!

    alt is a mini mainstream lol!
    …that was worth a better reply than that.

    I like your blog btw, it’S really good. srsly awesome!

    Reply

    //////////Reply by ///*~bOOby~*////////
    //////////Posted

    @mstrcnt,
    I mean I don’t want to sound like a prick or offensive or anything. I mean it’s great. everything is perfect.
    wow
    sorry,
    boobz

    //////////Reply by .,.,.,.,
    //////////Posted

    @booby, fggt

    Reply

  18. 2gay4bys
    Posted October 28, 2008 at 2:01 pm | Permalink

    Are not all their videos more or less the same? Awkward playing conditions.

    Reply

  19. neednotapply
    Posted October 28, 2008 at 2:08 pm | Permalink

    Can’t wait for teh Girl Talks remixxx!!1!!

    H0pfly it’ll keep me the ’suicide’ in 2k9

    Reply

  20. anonzy
    Posted October 28, 2008 at 2:19 pm | Permalink

    smiling hurts authenticity. they should be sporting gentle blank stares so that we can believe this is just another “day in the life” for them

    Reply

    //////////Reply by scarlett
    //////////Posted

    word

    Reply

    //////////Reply by yeahs
    //////////Posted

    @anonzy, I’m pretty sure they are more about ‘having fun’ than the are about ‘being indie’.

    Reply

  21. Long Johnson
    Posted October 28, 2008 at 2:38 pm | Permalink

    My favorite was the part where garbage was dumped on them.

    Reply

  22. Jon
    Posted October 28, 2008 at 3:26 pm | Permalink

    h8 it when art shoves its baseball up my ass, yallzies:(

    Reply

    //////////Reply by mstrcnt
    //////////Posted

    @Jon, had 2 get a restraining order after art tried to date rape me. me n’ art r def not on speaking terms

    Reply

  23. anony mouse
    Posted October 28, 2008 at 4:03 pm | Permalink

    fuck you carles! matt and kim are great and you know it. you’re just jealous cuz you don’t have a girl friend.

    Reply

  24. Posted October 28, 2008 at 4:58 pm | Permalink

    Never heard of this Matt & Kim before, although the music video was sort of cliche, the song was catchy and better than most of the shit I hear on Mtv. Suck a dick hipsters yall make me sick.

    Reply

  25. Posted October 28, 2008 at 5:48 pm | Permalink

    matt and kim: the vampire weekend of 2k9.5??

    Reply

  26. tim
    Posted October 28, 2008 at 5:49 pm | Permalink

    do matt and kimm fuck?

    Reply

  27. jackie
    Posted October 28, 2008 at 5:51 pm | Permalink

    matt and kim arent meaningful? but i hear them from kcrw all teh timezzz !!!

    Reply

  28. xavier
    Posted October 28, 2008 at 9:23 pm | Permalink

    as soon as I saw the tattoo on the girl playing the drums I fell in love with her

    Reply

  29. AP
    Posted October 28, 2008 at 9:28 pm | Permalink

    They should co-brand with Brooklyn Industries and make a “drum kit bag”. Must have been hard for Kim to drag and play those drums all over the place. The closet, the bathroom, the car, eeesh!

    Reply

  30. The Man in the Hat
    Posted October 28, 2008 at 9:28 pm | Permalink

    When people start to realize that playing instruments in “cramped” and “inconvenient” places does not certify your band indie, the world will be a better place.

    I get it, you’re in a bath tub!

    Reply

  31. WUZ
    Posted October 29, 2008 at 1:55 am | Permalink

    that was corruption

    Reply

  32. annonymous
    Posted October 29, 2008 at 3:16 am | Permalink

    all u entry level commenters got it right. there is NO reason for anyone to create anything anymore, especially when the peanut gallery on hipster runoff has obviously, judging from their strong convictions and clear backgrounds in art history, already created the most amazing art nobody’s seen or heard ever.
    when is all that shit coming out by the way?

    Yeah, the matt & kim video’s pretty middle of the road. But what do we expect at this point? a fucking polar bear on a quest to save a mermaid from some formless orbs in outer space? wouldn’t that be cliché? isn’t everything already?

    get over yourselves. you’re boring. it’s obvious y’all don’t create anything.

    carles you’re still alright. most of the time.

    Reply

    //////////Reply by boob
    //////////Posted

    @annonymous,

    yeah you guys at hipsterrunoff are totally alright, I’m 100% with you!

    Reply

    //////////Reply by yeahs
    //////////Posted

    @annonymous, What I was thinking

    Reply

  33. Posted October 29, 2008 at 11:36 am | Permalink

    that was the shittiest thing I’ve ever seen in my bloglife.

    Reply

  34. Homeslice Robinson
    Posted October 29, 2008 at 12:42 pm | Permalink

    That Chairlift performance is one of the worst things I’ve seen in a long time. The bitch messes up about 45 seconds into it (plays little keyboard riff in the wrong key!) and they sing like they’re all on fucking Xanex. TERRIBLE!!!

    Reply

  35. d
    Posted October 29, 2008 at 3:57 pm | Permalink

    tho i would tug matt, he seems kinda douchey and annoyting all smiles and shit.
    brooding bro plz!

    Reply

    //////////Reply by glamrockonabudget
    //////////Posted

    tru thugs dont smile. i mean alts. i forgot where i was. so many ways to be authentic… wednesdays usually my thug life day followed by thursday which is whipster crossover. buht when the weekends here im pizza alt all the way!

    Reply

  36. lol
    Posted November 12, 2008 at 4:22 pm | Permalink

    carlesbian

    Reply

  37. late
    Posted December 18, 2008 at 2:46 am | Permalink

    it’s like an amalgam of blogotheque videos…

    i mean, find a weird place to play your music

    i mean, i love those things

    Reply

  38. Posted April 28, 2009 at 4:36 am | Permalink

    Eurgh, his voice is horrible.

    Reply

  39. LB
    Posted June 5, 2009 at 1:11 am | Permalink

    Thanks for the flatspace to exert my influence. Yours is a special way of placing it. All of this crap won’t matter once the convergence of spirit occurs. When the forced merging of all begins, all will be welcome. Congrats

    Reply

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