Just thought I might beta test a new HRO gimmick. After blogging about MATT AND KIM and getting an unreasonable amount of feedback, it's easy to tell that they are 'what's big after the meaningfulcore bubble' bursts. They are certainly a bit meaningful, but definitely more 'fun.' People tend to want more fun when the world is in crisis (kinda like our financial economie thingy).

Matt and Kim are two smiley individuals. I'm rlly excited that they are changing their names.

[Photo by Peter Bergman]

I feel like the video for "yeah yeah" aka 'ya ya' aka "yea yea" aka "yes, yes" aka "uh huh yea" is probably one of the shit-eatingest grinniest in the world.

[WATCH OUT FOR THE PIZZA ALTS]
Did u know that shiteatinggrinning is contagious, kinda like yawning.

The truth is that Matt&Kim is an old product that angel investor FrankBro Chan of IHeartCommies invested in. Now I think he sold them to a bigger rcrd lbl for a fleet of ice cream trucks.

The reason Matt And Kim will achieve relative mainstream success is bc of their live product. Entrylevel alts will be eager to 'see a memorable live performance', kinda like a girl talk concert. If you tour extensively AND have a decent enough gimmick, you have a great chance of 'making it.' It also helps if ur a mix-gendered band & if people are 'allowed 2 get krazie' at ur concert. Bands of unmemorable altBros who are 'kinda talented' but have no distinguishing gimimick will not 'make it' no matter how hard they tour.

Speaking of GurleTalk, seen n e g00d concert reviews lately? Is this recap authentic? Is Pitchfork going to switch all of their reviews to vlog format?

[via MollsVox/idolator]

I [ENCOURAGE] more HRO readers to make meaningful video/slideshow recaps of alternative events. We really need ur alternative perspective on the streets. Just want 2 identify with yall on a personal level. Your perspective is unique & AmericanBeautiful.

Need m0re fan media, even if u just send a pic of u holding a 'will tug 4 meaningful memes' sign.

Matt & Kim

Buzzband

Matt Johnson & Kim Schifino make up Matt & Kim, a band 4 entry level lamestreamers.

Lists: boy & girl duos, mindie (mainstream indie)

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