Yall. I was watching my favourite television channel, pitchfork.tv, and I saw a gimmick called 'Faces in the Crowd' which was sponsored by an alcohol company called Southern Comfort. The video was intended to be an authentic portrayal of the 'hype' and 'anticipation' which alternative concert-goers experience when they attend a music festival 2 see their favourite band. The video features the opinions of meaningless/random Alts who are attending a music festival, and the climax of the video comes when 3 meaningful post-entrylevel alts get to interview their favourite band, Justice.

I am still kinda convinced that this is a 'think piece'/'metaphor.'

It is the intent of marketers to let younger generations know that the brand 'gets' them and 'welcomes them.' Southern Comfort is into things like headbands, sunglasses, going to festivals, reading blogs, and downloading super hip remixes.

[video may not be viewable in ur rss reader]
Fatal flaws of 'sponsoring' the production of media which ties a brand to an alternative lifestyle

• Giving altbros who majored in film/communications the opportunity to 'roam around a music festival', looking for the opinion of 'people who look/sound interesting+outgoing.' Is this really ur brand?
• Interviewing people who 'look+sound interesting and/or outgoing' usually leads to douchey commentary which alienates the 'common man'/'common alt.' Are alts RLLY ur brand?
• Product placement shots which fail to 'look natural' to self-aware audiences.
• Outsourcing your brand's image to 'some unoriginal altBro/altBroad' who have 'an inflated sense of ___________.' This fails to appeal to the self-proclaimed+self-aware authentic alt audience.
• moments that are kinda zany that make u feel empty/like u never want to leave the internet again bc real life is a 'let down' of people who don't understand the meme economy.
• Altbros who drew a Justice Cross on their chest with a permanent marker, then got to meet Jousteece.
• Getting to hear about what inauthentic alts value, making u feel kind ashamed about how u saw the world when indie+meaningfulcore were 'in', and now u r seeing the same trends/sentiments towards music with trivial electro. This makes u feel empty + meaningless.

Overall, Southern Comfort made us realize that it is important to keep the fans away from the product. If fans interact with the product, they make it seem a lil bit less special. Justice is a band from France. Kids are from America/suburbia. Sometimes when u let these two incredibly different elements interact, it makes u realize how little u have in common with n e thing that u thought u enjoyed. Life is kinda absurd. It's just better 2 not remind ppl abt how 'hollow' everything is, and how ______ people who 'actually like something' seem.

//What are we searching 4? (think I'm just gonna start going 2 more music festivals).

n e ways... are yall gonna start drinking Southern Comfort bc they understand ur alternative lifestyle, and enjoy Justice, just like u do?
Is Southern Comfort the new Sparks?
I wonder who got paid more? P4k, Jousteece, or the videograbros? (Plz let me know if u need me 2 do n e progressive media for yall if u own a mainstream company who wants to attract the attention of GenY).