Yall. I was watching my favourite television channel, pitchfork.tv, and I saw a gimmick called ‘Faces in the Crowd’ which was sponsored by an alcohol company called Southern Comfort. The video was intended to be an authentic portrayal of the ‘hype’ and ‘anticipation’ which alternative concert-goers experience when they attend a music festival 2 see their favourite band. The video features the opinions of meaningless/random Alts who are attending a music festival, and the climax of the video comes when 3 meaningful post-entrylevel alts get to interview their favourite band, Justice.
I am still kinda convinced that this is a ‘think piece’/'metaphor.’
It is the intent of marketers to let younger generations know that the brand ‘gets’ them and ‘welcomes them.’ Southern Comfort is into things like headbands, sunglasses, going to festivals, reading blogs, and downloading super hip remixes.
[video may not be viewable in ur rss reader]
Fatal flaws of ’sponsoring’ the production of media which ties a brand to an alternative lifestyle
- Giving altbros who majored in film/communications the opportunity to ‘roam around a music festival’, looking for the opinion of ‘people who look/sound interesting+outgoing.’ Is this really ur brand?
- Interviewing people who ‘look+sound interesting and/or outgoing’ usually leads to douchey commentary which alienates the ‘common man’/'common alt.’ Are alts RLLY ur brand?
- Product placement shots which fail to ‘look natural’ to self-aware audiences.
- Outsourcing your brand’s image to ’some unoriginal altBro/altBroad’ who have ‘an inflated sense of ___________.’ This fails to appeal to the self-proclaimed+self-aware authentic alt audience.
- moments that are kinda zany that make u feel empty/like u never want to leave the internet again bc real life is a ‘let down’ of people who don’t understand the meme economy.
- Altbros who drew a Justice Cross on their chest with a permanent marker, then got to meet Jousteece.
- Getting to hear about what inauthentic alts value, making u feel kind ashamed about how u saw the world when indie+meaningfulcore were ‘in’, and now u r seeing the same trends/sentiments towards music with trivial electro. This makes u feel empty + meaningless.
Overall, Southern Comfort made us realize that it is important to keep the fans away from the product. If fans interact with the product, they make it seem a lil bit less special. Justice is a band from France. Kids are from America/suburbia. Sometimes when u let these two incredibly different elements interact, it makes u realize how little u have in common with n e thing that u thought u enjoyed. Life is kinda absurd. It’s just better 2 not remind ppl abt how ‘hollow’ everything is, and how ______ people who ‘actually like something’ seem.
//What are we searching 4? (think I’m just gonna start going 2 more music festivals).
n e ways… are yall gonna start drinking Southern Comfort bc they understand ur alternative lifestyle, and enjoy Justice, just like u do?
Is Southern Comfort the new Sparks?
I wonder who got paid more? P4k, Jousteece, or the videograbros? (Plz let me know if u need me 2 do n e progressive media for yall if u own a mainstream company who wants to attract the attention of GenY).
Loading ...
IAmCarles.com
35 Comments
This video is brutal. The kid is talking to justice with
1. no shirt on and a cross markered on his chest
2. he has a glow stick necklace around his neck
What a fucking wally.
Reply
I was there, had a good time and it was free 99. With that said could you pick worst people to interview these guys come on?
Reply
I’m having a shitty day too, Carles. At least you’re being productive and channeling your frustrations into a pretty funny post.
Reply
LOLZ
Reply
Bahaha.
1. Dumptruck: That is what my voice sounds like when I am trying to force a ‘dump’ on the terlet.
2. Gaspard: So funny when ur like “pass.” Hahaha…. way 2 go bro.
3. YALL at the concert: FGGTS.
Reply
Did Gaspard “no cmmnt” Augé lip-sync the interview? Rewind the video… I don’t think his cigarette was even plugged in/lit!
sacré bleu yall.
Reply
//////////Reply by altb@g.com
//////////Posted November 25th, 2008 at 2:43 pm
@MrkZckrbrg,
U R SO RIGHT!!!
Reply
//////////Reply by zany ?
//////////Posted November 26th, 2008 at 6:13 pm
@MrkZckrbrg,
facebook mastermind?? is that u
Reply
I just heard the new MGMT remix and I would bla bla bla what a load of crap…
Very good post…
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:35 pm
@Sly–props to you, you read my mind.
Reply
“i wanna go check out the soco tent” …. cue “we are your friends” by justice.
subtle.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:36 pm
@Tommy… when she said that i thought she meant soko, the french singer.
Reply
lord. that video was terrible, and i hate it so much when they do the whole “let’s roam around with a camera to find groups of zany people.” it never works. and never will.
carles summed it up perfectly. please ass rape me.
Reply
wow.. this was a terrible attempt at a justice interview.
first off: there were no ACTUAL questions. mhm.
second off: M-G-M-T its pronounced management.
third off: glowsticks are cool. mhm mhm.
<3
Reply
//////////Reply by nona
//////////Posted November 25th, 2008 at 6:06 pm
@Kelly,
Yeah I like how the girl that mentioned MGMT tried to come across as a music know it all.
but failed… horribly.
Reply
//////////Reply by truth
//////////Posted November 25th, 2008 at 6:27 pm
@Kelly, you’re a tool too.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:37 pm
@Kelly…if you knew how to read, you would have known the actual interview is in part two.
Reply
I went to highschool w. bro in the markered chest cross/relaxed fit jeans/b-ball cap. his mom was my art teacher. she always liked me better. i think i just won.
thanks for keeping me on top of the bro-baggyness of my highschool allumns
Reply
TOo bad I wasn’t there.
Reply
“Pass” must be french for “I hate american altbags, these chicks arent even hot”
Reply
that shit was painful
Reply
wow………….
can the interview get any AWKWARD??????
the two frenchies looked confused and uncomfortable.
instances like this just make me realize how lame it really is to be an american teenager.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:38 pm
@milos… consumerism.
Reply
agree it is failed alt marketing, but sometimes it’s funnier to just let them keep on doing their thing without letting them now it’s epic fail.
Reply
hey crls
cn u post abt kute alt glasses? i hav no framez.
Reply
Lately you’ve been writing stuff that has run through my head, but I’ve never actually seen it written anywhere. You should keep doing that.
Reply
gawd damn I want to drink some southern comfort now
Reply
Luv the overexcited virginbro who’s like
“I just like wanna have a beer w/yall! omg!”
Dumptruck (aka cumdump) = Failed Guy Fierialt
SoCo is gross. It’s all about the grey goose getting poured up all in yer mouth. vodka mixes better with everything…and y’all know I like to mix my vodka w/gatorade to stay hydrated @ festivals. Stay safe yall. and remember…Glow sticks are for the night and neon is for blacklights. <3 ya!
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:40 pm
@!…smart guy/gal C:
Reply
who knew hot topic had a morning drive FM radio show with fart prankz? take us there, dump truck!
Reply
Dumptruck……. is he NicklebackFGGT or NicklebackBro
Reply
wow. i just vommeyed watching that.
best reaction from the band ever.
NEVER MEET YOUR IDOLS COS THEY WILL THINK YOU ARE A FUCKWIT.
Reply
//////////Reply by x
//////////Posted November 26th, 2008 at 12:36 am
@schnappy,
i’ll remember that
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:44 pm
@schnappy… that only happens when you forget your idols also take dumps that stink (as much or more than your own), consequently, you see them above yourself, which leads to failure.
Reply
i bet soco drinking mnstrmrs are watching this video and bein like ‘thoze hipstars r such faygits.’
Reply
uhh that was not that good, made me h8 music and jousteece and douchey alts.
Reply
I learned:
entry lvls care about other ALTs 2 much, they (stupidly) market their brand as lower than ALTs. Being ALT is about being authentic/creating authenticity, not about liking authentic things.
ALTs r nonchalant, cool and better than being ‘interviewed’. ‘interviews’ are just pretexts for displaying how better than ‘interviews’ they r.
but the real question is:
is ALTamont the new eagle rock music fest/sxsw/Coachella/lollapalooza/nirvana/woodstock?
Reply
You know the fan dynamic is a really weird thing. Fans get to know everything about the musician/band but they don’t really know anything about the fans. Will we ever truly “get” our favorite band as real people? Do we just think that we “get” our favorite band when in fact we really know nothing about them and this “real connection” we think we have is totally fake and inauthentic?
Reply
Yo Carles, after watching the vid, I watched part 2 on pitchfork.tv and they didn’t have their cross on stage! What the hell?
Reply
most american azn ever “dam i thought it was this one the guy got stabbed, shit I was so hyped[m.com]”
the only authentic dude is the harleybro. maybe also the wasted fat guy.
matt and kim in fastmotion!
Reply
//////////Reply by dax jax
//////////Posted December 1st, 2008 at 4:10 am
@talkg, “the only authentic dude is the harleybro. maybe also the wasted fat guy.”
Correct.
Reply
did that backwards hat brobag said “donde esta la bibliotheque”?
Nice job mixin’ up/confuzin/sparxin out on what was the Chili’s chipotle ranch hotwings of diplomacy [even if you had said it all in French as opposed to 75% Spanish].
That guy is why 9/11 happened.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:46 pm
@neednotapply… no, he said: Donde esta la biblioteca?
Reply
this is SO FUCKING PUKINGLY DISGUStLY BAD!
especially when they ask people “what would u ask justice” how bout shut the fuck up u fake fagget ass losers, especially this fag laying on the ground for no apparent reason.
sadly and inevitably the electro scene is gonna die from kids like this.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:47 pm
@anon…calm.
Reply
this made me want to kill myself.
and all of them.
you know, just put them all in a room. cover them in gasoline. and casually toss a lit match over my shoulder.
THIS IS THE ONLY SOLUTION TO THE PROBLEM THAT HAS BEEN PRESENTED HERE.
Reply
//////////Reply by sZ
//////////Posted November 27th, 2008 at 11:47 pm
@kmr… call 911.
Reply
..finally.
in part two, none of these “atl bro/hoes” react to zongamin
-_- srsly wtf.
Reply
wow… enjoyed the remix of teh live action
Reply
That was very, very painful to watch.
Reply