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What is the future of the music video?

I was watching this Kanye West video, and I couldn’t help but wonder about the future of music videos. This seems rlly different and innovative, so I’m wondering if we’re all gonna have to make music videos in ‘generic cartoon’ format instead of using video cameras. Should I return the HD camera that I obtained with a Canadian Art Grant?

Can black people identify with sillie cartoons and ‘progressive production techniques’ now that Barry Obama is in office?

Then I watched this KINGS OF LEON video for “Use Some Body.”
I think this video is probably the most important video in the history of music videos. It’s what the music video format has been working towards for over 50 years. It merges every important altRock aesthetic/gimmick into one video.

These aesthetics include:

  • meaningful tour documentary
  • singing into the camera and bein’ sad/meaningful
  • live performance
  • staged live performance
  • aerial photos over meaningful city
  • metaphorical stock footage
  • embracing with a woman
  • staged ‘candid’ shots to represent the band being true bros

This video makes me yearn 4 more late 90s/early 2Ks uninspired altRock videos.  I feel like Kings of Leon might be post-meaningfulcore, because they appeal to a new subset of fanBros who are searching for meaning, but want something ‘a little bit less indie.’ The song “Use Somebody” is a power ballad that will hopefully fuel meaningful montages at the conclusion of television series’ & sporting events.

I feel like they are probably the first band that ’started out as indie’ but then somehow rebranded themselves as ‘mainstream altr0ck’, which now means ur going to get DCFC mainstream&alt news source coverage of them for the next 5-10 years.

///I //could //use//somebody///

But srsly…will Ben Gibbard’s songs be as meaningful/humble now that he has lost a lil bit of weight?

Would DCFC have been different if Ben Gibb had a different body type since Day 1 (i.e. the Dashboard Confessional Lil Emo Man Theory)?

Does havin’ ‘a lil bit more meat on ur bones’ make you easier 2 identify with/get vulnerable with because you have an easily identifiable ’shortcoming’ and/or ‘insecurity’?

miss u.

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19 Comments

  1. an0n_by_ch0yce
    Posted November 10, 2008 at 1:44 pm | Permalink

    i think ben gibbard’s muziks will still b ‘meaningful’ 2 pps, bcuz all of us are vulnerable or have been in our pasts…whether ur TALL//short//altwhite/blipster>>, all have been br0ken and can use a reminder that ur n0t alone sumtimes

    Reply

  2. luvpump
    Posted November 10, 2008 at 1:48 pm | Permalink

    kol or kings of leon come from hardcore christian music background. listen and watch their stuff with this postulate in mind. suddenly everything makes ¢s

    Reply

    //////////Reply by anony
    //////////Posted

    @luvpump, creedcore? I knew there had to be a reason why I didn’t like this “indie” band.

    Reply

    //////////Reply by weekends
    //////////Posted

    @luvpump, this video looks like a heineken commercial, or a bud light nickelback tour. hey i saw kings of leon a couple years ago on this tour with camel billboards painted all over it and this guy doing this variety act sort of thing before the show smoking like ten cigs at a time. fuck them and i totally blamed it all on kings of leon even though the faint were also on the bill.

    Reply

  3. meloveyoulongtime
    Posted November 10, 2008 at 2:24 pm | Permalink

    kings of leon, more like kings of pee on these days

    what happened to yall????

    Reply

  4. anon
    Posted November 10, 2008 at 2:41 pm | Permalink

    kol = creed of 2008

    Reply

  5. pornocrata
    Posted November 10, 2008 at 2:47 pm | Permalink

    i cant believe you autoplayed that shitty kings of leon song. what is this new hiro gimmick.

    remember when kings of leon ‘looked’ more authentic. they had a ’stronger personal brand’ when they looked ‘a lil hippie’ ‘more zany and humble bros’ as opposed to sexie altbags idgi

    Reply

    //////////Reply by anony
    //////////Posted

    @pornocrata, I can’t stand autoplay. Especially on myspace…. I’m not looking to push my totally authentic music on anyone… if you can’t hit play your loss. But hey… I can understand if your just not alt enough for it. /I don’t watch or listen to most of the HRO music/vids…. sorry carles… it’s just not your strong point.

    Reply

  6. andrew maccity smack
    Posted November 10, 2008 at 2:57 pm | Permalink

    i hate kanye. he’s too popular to fuck around with the subcultures like he does

    the song blows too

    Reply

    //////////Reply by bagettes d-lite
    //////////Posted

    @andrew maccity smack, speaking of blow
    that’s how ben lost the waits
    Now he’s got a parry-insecurity instead

    Reply

    //////////Reply by anony
    //////////Posted

    @andrew maccity smack, Oh don’t worry too much… most of us still have zero respect for him or never had it to begin with.

    Reply

  7. anony
    Posted November 10, 2008 at 4:04 pm | Permalink

    are bill cosby sweaters the new shutter shades yall?

    Reply

  8. Posted November 10, 2008 at 4:38 pm | Permalink

    I think one of the most innovative videos this year in the same genre was T-Pain’s “Can’t Believe It” which in my opinion saw him throw away all the cliche clips that the record label pushed him to do before.

    Spectacular cinematography, and some really dynamic footage both real and cgi.

    Link here: http://au.youtube.com/watch?v=w-ICMsA6SrM

    P.S.

    Kanye turned up the key specific auto-tune (or vocoder) another notch?? I Hate it how his voice wobbles on the notes. Everybody jump on the vocoder traaaaaaiiiiiiiiiiiiiiiiiiiiin

    Reply

  9. holla
    Posted November 10, 2008 at 5:12 pm | Permalink

    fuck it all. lets get vulnerable.

    Reply

    //////////Reply by anony
    //////////Posted

    @holla, is it just me or is carles a lot more authentic these days? I could just be reading into it too much. I saw the virgin mary one time in an HRO post.

    Reply

  10. avid_ajaxx
    Posted November 10, 2008 at 5:29 pm | Permalink

    this is teh future. post-ironically

    http://www.transcanadaradio.com/2008/11/10/tcr-exclusive-crystal-castles-video-vanished/

    Reply

  11. Hapitol Kill
    Posted November 10, 2008 at 5:41 pm | Permalink

    letz all pray to the pitchforkz godz than poor benny iznt sick wit tha sicknizz cuz he sho lookz like it, perhaps too much of the pho dietz? hey best crowd ever wheelchair kidz behind skinny benny iz that the altspeciallympics?

    Reply

  12. cc
    Posted November 10, 2008 at 6:48 pm | Permalink

    Crls, I’ll hold you near, cuz ur the only song I want to hear.

    Reply

  13. Posted November 10, 2008 at 10:28 pm | Permalink

    speaking of j.e.w.’s werst album futures, heres a wonderful “retro” style video

    lololololololol

    http://vimeo.com/2206905

    Reply

  14. Posted November 10, 2008 at 11:49 pm | Permalink

    Can black people identify with..?
    Have you ever heard of dualism?
    read the white negro by norman mailer?
    You’re black friends wonder if you can create without cutting and pasting..

    Reply

  15. anonymous
    Posted November 11, 2008 at 2:05 am | Permalink

    kanye is soooo unoriginal. that shit looks like some yellow submarine. which leads to the question “what things will kanye be jocking in 2k10???” jk, i dont FUCKING CARE!! kanye has idenitity issues.

    Reply

  16. Matthew
    Posted November 11, 2008 at 2:28 pm | Permalink

    “Does havin’ ‘a lil bit more meat on ur bones’ make you easier 2 identify with/get vulnerable with because you have an easily identifiable ’shortcoming’ and/or ‘insecurity’?”

    It most certainly does.

    Reply

  17. idk
    Posted November 11, 2008 at 6:48 pm | Permalink

    crls, y u gotta b so dr evil

    Reply

  18. Posted November 13, 2008 at 10:49 am | Permalink

    theres something called “(cant remember the first word) Rotoscope” that this kanye video was prbly done with…its the thing they used to make waking life.
    Hype Williams is one of the best mewzik video directors around, glad he still F’ing around with kanye. there kind of similar…Two Blipsters that are the most original artisits in their respective mainstrem fields.

    can you have a visual personal brand?
    hype williams has a great 1.

    Reply

  19. Posted November 19, 2008 at 12:50 pm | Permalink

    Kanye’s video looks like it came straight from the metronomy cover

    Reply

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