Yall, I was web browsing my favourite/most authentic internet website for finding new music by relevant artists, the hype machine (http://hypem.com), and I noticed that they had a progressive new marketing campaign on their site. It’s one of those things that myspace/Perez Hilton/other large websites do when the advertisement is a ’skin’ of the site. It’s kinda like a trick where people who ‘don’t know what the internet looks like’ wouldn’t know that it was an advertisement.
Here is a screen shot from my Macbook:
Yall will notice that it is from some sort of music website called slotMusic. Does it make sense for this company that sells mp3s and crap like that to advertise on the hype machine?
It’s always interesting/challenging when a new company that is indirectly trying to revolutionize the way that we consume music comes to music/mp3 blogs. Is it fair to assume that people come to music blogs to a) find out about music from ‘an authentic source as opposed to an algorithm’ and b) mainly to avoid paying for music. Music blogs are not valuable to advertisers beyond ‘branding purposes.’ h8 when advertisers think that readers are going 2 ‘click thru’ to buy their products. Does Am Appy really expect you to click on their ads, or is there a greater vision behind their campaigns for [co-branding purposes]? It’s hard for me to believe that you can convince people who believe music is free [via hypemachine blogs or goog searching for "artist"+"rapidshare"] to buy an actual product.
Tastemaking audiences will never believe that accessing content on the internet requires a credit card or the exchange of any personal information.
It’s just interesting that an MP3 warehouse emporium went to the hypemachine for an ‘integrated campaign’, a place where people go to ‘legally steal’ mp3s. When advertisers attempt to appeal to ‘trendsetting audiences’ like yalls selves, do these audiences respond?
///Just want 2 represent the essence of me on my iPod
I am always glad when alternative entrepreneurs get paid, but I am really just ’scratching my head’ at the marketingBros behind this campaign. I think it’s just hard to really evaluate ‘what the hell a music company wants from me?’
Do the want me to enjoy music?
Do they want me to buy music?
Do they want me to stream music?
Do they want me to tell them what my iTunes listens 2?
Do they want me to upload my own ‘fan content’?
Do they want me to be able to listen 2 songs on my iPod?
Do they want me to connect with artists who actually have interns/PR firms updating their fake blogs?
Do they want me to discover new music using complex algorithms?
Do they want me to listen 2 advertisements in exchange for streaming songs 4 free?
I wish music still came on tape/CDs, yall.
Then we wouldn’t have these bros trying to get me 2 use their lil service.
<3 u hypemachine. Thanx 4 not asking 4 anything from me, except 2 'be myself' and 'search for the best/most meaningful music possible.'
BUT SRSLY... if u were a marketing intern who was supposed 2 use images of singers/musicians that were supposed to appeal 2 'tastemaking audiences', which artists would u include?
=W=
Would yall h8 me if I had an integrated marketing campaign that compromised the ‘authenticity’ of my site? Or would u be proud of me for ‘getting paid’ and buying yall Xmas gifts?
Should I implement a Memorial Integrated Ad Campaign for Sparks?
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18 Comments
i always click on the am appy ads.
gotsta love that circle scarff!!
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Get paid my dude. Can’t hate on that, even The Stoogies finally sold some of there music for advertising. I don’t see why people get there panties in a bunch about this shit. I think you should do an ad campaign about how HRO will get you tugs if you read it. Seems to be the route for ever ad right now.
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//////////Reply by Anony
//////////Posted December 20th, 2008 at 5:47 am
@Adam West, digg up.
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//////////Reply by Gee Gee
//////////Posted December 21st, 2008 at 9:38 am
i agree
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//////////Reply by dominic
//////////Posted December 22nd, 2008 at 2:33 am
THIRDED!
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You are s0 right CRLS. Brilliant post. and all hail the circle scarf!
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I like teh screenshot from your macbook. it certainly looks like mine but i put an alt apple logo sticker on it. i think apple was gay pride once.
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id def replace akon with someone nnot as shitty.. prblly barry O
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remember buying CDs from columbia house?
miss u columbia house / bmg
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//////////Reply by naNa
//////////Posted December 19th, 2008 at 1:49 pm
@pokemones, haha yes
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=w= 4e
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slotmusic is actually an attempt to launch a NEW PHYSICAL MUSIC FORMAT….. basically, the MOST RETARDED idea ever.
For a brief summary check out this post: http://gigaom.com/2008/09/21/sandisk-slotmusic-cards-are-destined-to-fail/
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//////////Reply by Anony
//////////Posted December 20th, 2008 at 5:50 am
@deezey, Yes for sandisk but NO for alt musicians. Do you how cheap these things are becoming? They are becoming cheaper than CD-R’s and just about any cell phone will play them. They sound like a great idea to get music into the hands of people with empty memory slots in their phones. Speaking of which where are all these people who listen to music on their phone?
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dont do it
the one thing new websites alwayyyyysss make the mistake of doing is getting more complicated as popularity grows. STAY THE SAME STAY THE SAME STAY THE SAME
the longer you think about adding some little details the more complicated it becomes until in the end you look back and go ‘holy shit i am a mess’ and just wanna erase the whole thing and start over
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Yeah slot music is pretty lame….how many of these cards do I really need when I have a usb drive…not very green… The images are all top 40 cause thats all they are selling on these drives to the tweens and middle America
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I’ve been using SlotMusic for years now. It’s called my Kingston 2G flash drive suckas.
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stack that cheese.
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fuk slot musik….soO tarded.
But hey, you gotta get paid, que no?
Keep it cynical.
Keep it subversive.
Keep it real/superficial.
Poast moore pEEn!
lol
<3 U crls.
Ur my hero.
PS- Dark Knight was just “aight”. soO glad I waited 4 it to cum out on DVD/Bluray/HiDef/Googlevideo
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//////////Reply by Anony
//////////Posted December 20th, 2008 at 5:54 am
@*Jesse, it’s kind of nice if you only want to listen to ONE ALBUM EVER. Otherwise your going to lose all those damn cards… and you throught CD’s were easy to lose, these things are size of a dime and weigh less. It’s great for sandisk since they just get to push tons flash memory onto the market… really not BAD for anyone except the people that buy these. At least you can erase them and put good music on them.
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i heard you look like rivers, is this true?
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s000000 any1 makin seasonal holiday mixdiscs l8ly?
i just went on hypem and spent the past 10 hours downloading everything w/the word “christmas” in it yall.
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awesome post
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omg, ders a topless aa model in ur ad.
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Thanks.
I got a lot out of this article!
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