When I think of MexicAlts, I think of a lost group of peoples. I think of a group of minority alternatives who have trouble analyzing the modern tools of personal branding. I think of a brown skinned man who has not stepped in the sun in years, with his eyes torn out, standing in the middle of a mall. His hair is not of his natural colour. He may or may not be a cartoon character [via Anime]. He is able to forge his identity using ‘alternative stores’ within this mall. This results in the implementation of a Hot Topic-ish personal brand.
Mexicalts are not sure who they are. They are attached to who they were, and very interested in forging their future identity based upon who they were. This often leaves their personal brand with a very weird state. They are a walking pupu platter of what trends have been ‘hot’ in the past 5-10 years.
While this video has already gone viral in a ‘wtfrotflmao’ kind of way, I think it will live on forever as the meme/art that finally expressed who the Mexicalt people finally art. The song is a masterpiece, mixing genres in a way that shits down upon the golden era of rap+rock [Limp Bizkit, Kid Rock, etc]. The video features all brands of Mexicalts, searching for an present identity without losing touch with ‘who they were.’ The music and their personal brands are beautiful, but u might only feel that way if are working on a thesis called ‘The State of the Modern Mexican American (Born after 1985 [in the internet era])–MillenialMexis, Myspace, and a Shifting Cultural Zeitgeist | Throwing Away Previous Cultural Standards in an Effort to Fit In + Express Themselves.’
AltinosMexicalts consist of the following:
Is n e thing missing from ‘what makes a Mexicalt?’
Do u know n e Mexicalts will ever reach ‘authentic alt’ status?
Or will they forever be in the late adopter/laggard group, targeted by alternative apparel companies who are looking for a brand loyal group of consumers?
Who do I want 2 b and how does my cultural background influence the person I am capable of being?
Will there ever be a Mexi President? ///////////////
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IAmCarles.com
49 Comments
r u sure these r mexialts n not pokemons?
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i want the same haircut
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ohmafawgingod ok serious. let’s seriously analyze this? wait, it can’t be analyzed. WAIT am I getting too old? is this what is authentic now? If this is whats authentic now then maybe I don’t want to live anymore.
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//////////Reply by anon
//////////Posted December 10th, 2008 at 4:44 pm
ok one more thing I have to add roflmfao@ them getting passive aggressive and choking the girls have way through the video…
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the mexi priest
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please please please please tell me that video is a joke. why? why?
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//////////Reply by internt
//////////Posted December 10th, 2008 at 6:02 pm
@yazmin, couldnt watch the whole thing
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//////////Reply by DJ Panda
//////////Posted December 10th, 2008 at 10:31 pm
@internt, me2
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//////////Reply by L
//////////Posted December 10th, 2008 at 7:29 pm
@yazmin,
it’s actually not a joke…i saw this a while ago and looked up their myspace…they have legit 15 yr old skankemo fans
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//////////Reply by schizo
//////////Posted December 10th, 2008 at 7:49 pm
>they have legit 15 yr old skankemo fans
i actually know some girls who like them
your assessment is correct
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//////////Reply by L
//////////Posted December 11th, 2008 at 1:01 am
@schizo,
<3 when generalisations work
//////////Reply by beep
//////////Posted December 10th, 2008 at 10:03 pm
hilarious video if you turn the sound off
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CARLES geez
you are blatantly ignoring a HUGE portion of the mexialt population who have conciousely opted/couldnt cope with/confused by the meme economy, but STILL WANT AN ALT-DENTITY,
the rasta hippie mexis are HUGE
rastamexis are “self-aware” and “world-aware” and all “plan to start communes” in “canada”, they are hyper-post-consumer-core
they escape the hypemachine by makin their own music, with bongo drums, and street performance
lots of rastamexis are beginning to introduce elements of american-altbro to their personal brands and let me tell u, that is an interesting specimen indeed
the other day, a rastamexi undergoing this transformation asked me, have u heard of boyz noize?
and sounded pretty proud, to read baby baby baby and sounded seriousely proud when he told me he liked DVNO, all the while, tenaciously holding on to his hyper-post-consumerism-core, sentiments and his lil backpack full of street performing instruments (juggling pins, fire batons)
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“post-mainstreamers wearing costumes”. Does that mean someone pretending to be mainstream, in a self-aware type way?
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LA has easily the biggest Altino population in the states.
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CRLS did u see lastFM top 10 trackerz of 2k8?
it was some douchebag then coldplay coldplay coldplay teh managment coldplay coldplay katy perry the managers MGMT coldplay coldplay
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Oh vocoder, how we love u.
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haha. they’re going to take over the world.
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hahahahahahha 10/10
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Mexialts + Autotune = Worst thing since Puff Daddy sang on the Godzilla soundtrack.
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these guys suck bawlz!
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//////////Reply by schizo
//////////Posted December 10th, 2008 at 7:48 pm
genius.
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My god.
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personal fave bits:
mnstrmfggt/cooldad getting his crunk on at 1:16
+
mnstrmAZNslut being a little scared at 1:59-2:01
miss u brokencyde
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That second graph definitely shows you’ve taken a marketing class.
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bahahahahahahah I can’t stop laughing yall this video is the biggest piece of crap ever <3 confused altinos doing death metal screams <3
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h0w d0 u pull panties down and then take pants off pls. simpsons majik.
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carles,
that name sounds a little mexicalt to me
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When did people start calling us “altino”? Last time I checked if you were latino and dressed alt/indie you were a FAG. Unless you’re a girl and then you really have to push it to the whole tights-and-a-XXL-tshirt level before anyone gives of fuck about anything other than the fact that you have a vagina. Seriously though, you cant imagine how hard it is being “Altino”. Every aspect of your culture is either rooted in poverty or conservative family values. Not exactly the most chic things in the world.
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I blame globalization for this.
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//////////Reply by rrrr
//////////Posted December 11th, 2008 at 2:37 am
@chamaca, lol…globalization have fucked everything and everyone.
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this video/band/track really look like a very dirt cheap hadouken… always prefer originals.
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this is awesome!
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Screamo + Vocoder = 1st 2 horseman of the apocalypse.
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//////////Reply by peepoo
//////////Posted January 16th, 2009 at 6:53 am
@CogInSystem,
funniest comment so far
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that song was fuckin wack
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“Who do I want 2 b and how does my cultural background influence the person I am capable of being?”
Have you been reading Malcolm Gladwell’s “Outliers”?
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kill it with fire. plz.
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wait!?
those d-bags in the music video are altinos!?
wtf!?
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altinos are definitely not in the same level of desperation as mexialts. do your research again carlos
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lol
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Your consistent obsession with correlating any kind of ethnicity and/or race with a mainstream/white culture has gotten to the point where it is no longer satire.
It is racist. This is racist, pure and simple.
By proclaiming that these people are some kind of pathetic anomaly that exists in opposition to authentic (read:white) culture is sick. You have to stop focusing on race because you are segregating youth culture for the sake of mundane and cheap humor. You overlook the fluidity and flexibility that comes with all culture that transcends all concepts of race. How you find it fascinating that non-white youths are becoming more diversified and how you think it is funny because they are merely mimicking a larger whiter culture is boring. And racist.
Start being a real human being and do something else with your life.
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//////////Reply by scientologist
//////////Posted December 11th, 2008 at 1:16 am
@FUCK YOU,
you’ve got a point…
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//////////Reply by ARTHUR TOYNBEE
//////////Posted December 11th, 2008 at 4:21 am
@FUCK YOU,
yr not thinking post-racist enough. or are you saying this is post-post-racist? i dno, pls clarifie.
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//////////Reply by human after y'all
//////////Posted December 11th, 2008 at 5:53 am
@FUCK YOU,
that vidz is GHEY.
U obviously don’t get crls/HRO
[mnstrmr fggt]
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//////////Reply by pornocrata
//////////Posted December 11th, 2008 at 11:45 am
@FUCK YOU, you do know that crls is mexi right
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//////////Reply by kam
//////////Posted December 11th, 2008 at 5:25 pm
@pornocrata,
how do you know carles is mexican?
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//////////Reply by pornocrata
//////////Posted December 11th, 2008 at 8:55 pm
@kam, haha it’s an assumption, but his name IS carlos perez and he insists on talking so much about mexialts idk. do you know any whiteboys named carlos perez
//////////Reply by Cristina I. Massieu
//////////Posted November 3rd, 2009 at 11:27 pm
@FUCK YOU, agreed.
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post more BLAXICANS.
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YEAAAAAAAAAAAH!
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Who knew people were normally distributed?
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Don’t they have ProActiv in Mexico?
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wow
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BC13 wow that brings back summer
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ok first off this song goes no where whats with the guy drinking the bottle of who knows what first hes drinking it then hes tipping it out but i don’t think he even knows what hes doing there hair is just screwed and they both look like ugly girls i just think they are trying to copy breath Carolina
first they wanna get “freaky” then there calling her a lier wtf
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let us explore the privilege that affords the genetic variant known as the “alt”. let us pose the question; is his/her privilege antecedent to his/her genetic variation or vice versa? well of course, first we must determine the so called genetic variant’s proximity, features, coordinates.
this process of determining is of course an optical one primarily. recognizing relative symmetry is tantamount in decoding the optical enigma that induces a sexually reverent response in the viewer/experienced. recognizing the “play”, is negating the effect through sublimation/laconic detachment/stoicism. only through the viaduct of detachment negation sublimation of “first response” emotionalism/emo-ism can we establish elegance. “the distance establishes the elegance” – only via the measured furtive glance, or through the looking glass when the senses are separated and the eye is above and before all. measure is entirely contextual. “We all can’t be pimps and we all can’t rap, gotta getcha dollars on cause it’s on like that!” this kind of exposition is frowned upon though.
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this song represents everything that is wrong in the music industry……its like their trying to take the piss of out lil wayne……..but their not
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im going to have to buy my ears an apology card and flowers now… thx m8
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First time i’ve ever viewed this site and it’s hilarious. reminds me of 4chan with all the localized lingo that i half understand.
great. i’m bookmarking XD
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nobody has noted any resemblance with TTC’s video of telephone?
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this is what happens when daddy makes too much money and has nothing better than to throw dollars at his sexually confused tweenagers.
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I lived in Mexico City and have worked a lot in Monterey. There are a lot of MexiAlts, especially in Monterey, but they are more secure of themselves than here; more authentic.
I’d take a MexiAlt any day over one trying to be a thuggish rapper.
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if you are only half mexi, can you still be mexicalt, or is dat poser?
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the worst piece of shit ever produced.
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I like how randomly the one who sings is suddenly sad and kinda pissed at a chick. I thought they were getting f__ing freaky now?
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