[Photo by SBTVC]
I remember when I determined that a group of my closest friends and I looked like an indie band whenever we stepped out in public. It was important for us to all have an ‘individual look’, but still have a relevant, cohesive group aesthetic. This group of alts are showing off what 2k9 and beyond will be all about. It’s like the authentic alt aesthetic has finally ‘arrived’ and has a new group of torch carriers to bring on a Golden Age of Authenticity. Now that we understand the value of a group, and how our personal brands merge to make us a commodity, the entire ‘alt scene’ can work together to convert more mainstreamers to ‘our side.’
Basically, whenever you are with a group of friends, you should want people to mistake you for a band/blogger-circle-jerk/scooter gang/DJ duo/etc. You have to inspire people to want to be your friend. You have to inspire people 2 want 2 b u.
From a previous meaningful post:
When people say ‘u look like ur in a band’, it means that you are some one who is on the cutting edge of culture from the perception of some1 who doesn’t know much about modern culture, but would like to learn more abt it from u (since u l00k pretty interesting and creative). “Looking like you’re in a band” isn’t a look for every one. The people who will admire you are usually entry-level alts or mainstreamers-who-are-infatuated-with-alternative culture (and listen to a lot of mainstream indie rock circa 2k4.5)
Wonder if my friends want a group brand like Interpol…
Or if they want a group brand more like Millionaires…
Not sure which 1 would get us more ‘authentic, relevant attention.’
Might just get a group brand like Heaven’s Gate…
Or maybe just the Jonestown cult bros…
// Is my group of closest friends worth dying for?
// or are they just ‘an extension of my personal brand who are expendable in the long run’?
Loading ...
IAmCarles.com
26 Comments
Heavens gate had some dope ass sneakers. They don’t make Nikes like that anymoes. Limited Edition Y’all!
Oh well I bet there all chilln in space with Timothy Leary in his Pegasus rocket.
Reply
wheres waldo
Reply
I really try to avoid being in groups w/ppl that might possibly look cooler than me. I try to hang with/mentor entry lvlrs that way I stand out as ‘the authentic one’ in the group. Kinda like why pretty girls keep a fat girl around…but like, the opposite.
Reply
I’m scared for 2k9 if that’s what’s in store.
Reply
I’m worried that post-tweens will actually think the Millionaires are authentic and relevant in 2k9. Sign of the apocalypse? Sometimes I wish they forsake their scenester/we’re-not-legally-allowed-to-drink-but-we-totes-do-NEwayz personal brand for one more like the post-fear-of-dying Jonestown Cult collective.
Reply
basically saying I think they should kill themselves. Or go on tour with Brokencyde!
Reply
//////////Reply by anon
//////////Posted December 18th, 2008 at 12:42 am
@ay dios mio, they already did, which means that the Apocalypse is closer than you thought. Quick, grab the yager and vodka I’m gettin the fuq out of here!
Reply
hey, where’s the ghey interest in this post?
Reply
what abt ‘danielson’ grp brand?
http://userserve-ak.last.fm/serve/_/175621.jpg
Reply
That’s funny, this reminds me of this slideshow I’ve seen online.. Anyone who hasn’t seen it yet and actively reads this site is missing out..
http://www.youtube.com/watch?v=ygsX-oo3YhI
Reply
//////////Reply by busyP-is-shootin-H
//////////Posted December 17th, 2008 at 10:42 pm
@toob, lol
Reply
yall need 2 start dressin like ambassadors frm star trek already
Reply
Your blog sucks now and presents the same recycled not funny shit every day.
Come up with something refreshing and original, loser.
Reply
//////////Reply by thom
//////////Posted December 17th, 2008 at 8:39 pm
@Spencer, I disagree.
Reply
LOVE U SCOOTER GANGS
Reply
The Millionaires are so hip and authentic, just like their Am Appy swimsuits. If only I had their fake oversized paper money and and big bling to buy myself a personal brand like theirs. I bet that’s all their shoppang money right there in that foto.
If only I could blow as many scene kidz as Melissa does. And who is that girl on the left? She looks like a mainstreamer posing as an entry lvl alt.
Looking forward to going on tour with them for warped next summer…..not.
Reply
wow, that jonestown pic is harsh, but those entry-levels in the first pic r worse.
Reply
next indie rock band will look like this http://s3.amazonaws.com/findagrave/photos/2002/283/6610999_1034366375.jpg x 4
Reply
Were you born retarded or did your crackwhore mother just drop you on your head a lot as an infant?
Reply
haha I went to highschool with the guy in the 1st pic…
Reply
i’m surprised people know so much about the millionaires. did they play their music on the most recent Hills spin off or something
the girl on the right is so alt, but the other two girls are entry-levelers
see yall at warped2k9
Reply
ew id rather die than dress like march 2k8. eff that. did they just discover who santogold is? did Juno change their outlook on gettin knocked up? h8 this
Reply
marry me?
Reply
I’m hoping the rock I hide under is sound proof.
Reply
the millionaires are mad whack with it.
Reply
Don’t drink the Kool Aid yall
Reply
are millionaires, brokencyde etc trying to do something like the brooklyn ‘Kill Whitie’ parties but 3 years later
Reply
none of the millionaires girls are alt, theyre just scene kidz tryin to dress up as alts
Reply
millionaires make music which sounds like it belongs to a kids cartoon advert
besides by next may we’ll all have hair like this guy in blue to the left
http://www.empireonline.com/energise/
Reply