I was watching a couple of music videos that were 'kinda conceptual.' I wasn't sure which 1 I was supposed 2 like the most. Music videos really 'get my mind jogging', thinking about the identity of an artist, the purpose of a music video as a marketing tool/brand enhancer, and what I expect from a meaningful/conceptual music video.

/// Just want 2
/// look at shit
/// that looks 'cool'
/// on the internet
/// then re-blog it
/// making my own blog
/// look 'cooler'
/// we are branding 2gthr

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Animal Collective - My Girls

It's always interesting when a widely respected band makes a 'mediocre conceptual video' that is excessively 'praised'/'meme-ed' as an extension of the band. Kinda boring video, never really 'goes anywhere', and just makes you think about how 'uninteresting' AnCo are as humans. Sure they 'make good/relevant music', but videos like this make u wish they 'had more to offer' as humans/ambassadors of some 'message.' But I guess that's why it is easy to 'like' them since they are 'just music-making bros' and not Bono/Chris Martin/Ricky Martin/Brandon Flowers/Susan Sarandon/ Ben Gibbard / Kanye West, etc.

Overall just kinda tired of reading reviews/hearing dbags say that Animal Collective's music is 'textural', and this video kind of just reminds me of how much i h8 pre-modern music criticism / when people try to describe the non-aural elements of sound (if they exist). But ya. the video is s0000 textural, just like their music.

N e ways, do yall like AnCo showcasing their meaningful technological instruments in this vid?

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Friendly Fires - Skeleton Boy

I liked this vid/song more than I liked the "My Girls" experience. It makes me feel more 'alive', and 'looks cooler' than the AnCo video. Sometimes, u just have 2 admit that some things are 'cooler' than other things, and 'coolness' is the most important thing sometimes. The song kind of makes me want to 'buy a car' after being inspired by an upbeat/meaningful/dancey song in a commercial.

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The Coldplays - Some song about Puppets

Coldplay has a pretty interesting existence as a 'globally recognized band' because they don't really have a vision of 'what they want to be as a band'--instead, they just kind of re-use already accepted concepts/ideas that were already executed by highly regarded bands and artists. I wonder what 'the mainstream world' is looking for when they decide to 'honor' the Coldplays as a relevant/listenable band.
Can't believe they are sticking to the 'colonial war' uniform gimmick [via puppets].

"I used 2 rule the world." - George W. Bush + The Coldplays duet

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BUT SRSLY
Which conceptual music video do yall 'like' the most?
Or is 'the music video' a dead art form?
In the future, will all music vids look like iPod commercials/capture the same positive consumer-core zeitgeist?