I think the informal theme of this week is ‘letting go of our bloghouse past.’ While bloghouse will live in our hearts 4ever, we must turn our back on it in order to move forward in our quest for authenticity.
I remember when I was a young alt, just learning that he ‘loved electro music’, a music video really spoke to me. It was by the French band Justice. The name of the song was “D.A.N.C.E.” The video featured progressive imagery in a way that pushed animation to a new level of righteousness.
But then I saw this hybrid Justice + SoME + Coca Cola advertisement.
Can’t believe it, yall. Can’t believe it’s over. Can’t believe the video that made alts ‘fall in love with bloghouse/electro/just wanting 2 dance’ has been acquired by the world’s most popular brand–Coca Cola.
I miss the days when the Coke brand was more mainstream/obvious / sweet /entry level Toy Story 3d animation
Just feel kinda like my whole world is falling apart. I knew that eventually the whole world would realize that I listened to the best + most fun music in the world, but now that I don’t even listen 2 it any more and they are trying to utilize the aesthetic, I am just feeling a lot of emotions. Part of me wants to listen 2 more Justice again, and be proud of them + fit in with mainstreamers, but then another part of me wants to throw my Macbook into a Fiery Furnace.
I remember when the Daft PunkBros were in a denim advertisement for GAP, I was kinda proud, because I was really into them. They also weren’t TOO mainstream at that point, so it was still authentic to like them and not turn ur back on them since they were still a very niche product.
Feelin kinda sad. I remember I used to be really into SoMe’s design aesthetic. I thought it was unique to the Ed Banger crew. I really felt like it was organic, and it BELONGED TO US. but I was wrong.
In the end, u just have to realize that everything is a brand. And every brand wants to be significant, so u can’t hold that against ppl. Brands can’t last 4ever–so u must do whatever u can 2 maximize ur value before you metaphorically ‘die’ a.k.a. become ‘irrelevant.’
//// Miss u 2k7.
Does n e 1 know if they are putting cocaine back into the Justice formula of Coca Cola?
Gonna be sad when AnCo is in a commercial. Not sure if they will ever be ‘relevant’ ever again if they sell out like that.
Does the music still belong 2 the fans after it is in a commercial?
Or is it less authentic since it was used to ’sell something’ besides records/mp3s?
Just going through a lot lately. Bye
PS: Think I’m gonna retire from using Justice as a bloggable meme. goodnite moon.
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IAmCarles.com
27 Comments
R.I.P. D.A.N.C.E.
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//////////Reply by anonymous
//////////Posted February 16th, 2009 at 4:32 pm
@ducksauce, R.I.P.D.V.N.O.
///R.I.P.H.R.O.
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You guys only came on to justice thru D.A.N.C.E???
I admit I came on to this site late in the peace but man…. Thought yall were more auth than that.
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Goodriddance to the Jewsteez. Never liked them n e way. Guess I’m a minoritALT. Not to be confused with an AZN, blipster or mexicALT.
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My friends are mostly mainstreamers (I’m trappd, gotta move soon y’all, don’t kno what to do) but I’m pretty sure they still won’t know who justice is.
stop trying to ruin my life, crls. it isn’t helping
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Does this mean </3 Uffie?
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Justice doesn’t own the recordings anyhow. Ed Banger does. Regardless, a sad, sad day.
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sell out hmmmm….
dont know about you guys but im going to grab an oven baked sub and a medium pizza for only $9.99 from dominos haa haa
palabra
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//////////Reply by thetruthyall
//////////Posted February 16th, 2009 at 6:56 pm
@pako, thinking of buying some kanye ringtones. know a good spot?
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//////////Reply by Mike Saad
//////////Posted February 16th, 2009 at 9:31 pm
@thetruthyall,
haha that was funny – how about the **anonymous blogger versus the identifiable blogger** Which is more meaningful? i feel this is a valid question.
**WHICH GIMMICK IS MORE AUTHENTIC**
WHICH IS MORE AUTHENTIC – DOES HE HIDE HIMSELF TO BE MORE ALT SO HE DOESN’T LET HIS BRAND SELL OUT TO FAME. EXCESSIVE RECOGNITION FUCKS UP ALL THE STARS
OR
IS IT HIS ALT EGO HIDING SO THAT IT CAN BE MORE AUTHENTICALLY EXPRESSED. KINDA ANALOGOUS TO THE GUY WHO CAN SAY FUCK YOU ON THE PHONE BUT NOT IN PERSON IN AN ARGUMENT?
paralleling carles blog here for example
http://www.hipsterrunoff.com/2009/02/which-gimmick-is-more-authentic.html
ps- i personally *love carles* think he is brilliant and beautiful and radically refreshing to have in this here existence….but still the question stands.. which is more authentic. HELP.
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//////////Reply by thetruthyall
//////////Posted February 16th, 2009 at 10:10 pm
@Mike Saad, i love carles too. but if i don’t fuck with him, how true to myself am i being. don’t wanna just agree with everything he says.
Never liked that song anyway…others were ok but when I found out they were Christian I knew they would sellout, to spread the message, y’know.
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//////////Reply by La
//////////Posted February 16th, 2009 at 6:59 pm
@Katze, they sold their soul to satan for “We are your friends” to get big. Cross=lots of booze, tits, whores/groupies, and being badass Frenchmen.
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//////////Reply by Lordbro
//////////Posted February 16th, 2009 at 7:11 pm
i do not like jousteece. reject their life brand choice of booze, tits, and being badass frenchmen.
thank you to all my true bloghouse children. you know who you are.
kill yr (false) idols yall. big in 2k**, promise.
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//////////Reply by Lordbro
//////////Posted February 16th, 2009 at 7:18 pm
also, lol’d @ the crayola color explosion commercial. keep up the good work, crls.
dankvibe.wordpress.com/
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jousteece sucks anyway, i hope the mainstream eats them alive
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kinda sad and pissed off, but hey they made it. I’m the world’s greatest
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//////////Reply by thetruthyall
//////////Posted February 16th, 2009 at 6:55 pm
@acrosstheuniverse, technically they had some song on some car commercial. its kinda how electronic artists made money pre-bloghousplosion.
dont be sad. as soon as the release a new album (in 2k13, according to the daft punk schedule) the mnstrm will have forgotten this happened
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//////////Reply by human after y'all
//////////Posted February 16th, 2009 at 9:18 pm
@thetruthyall, really wanna believe you brah, but I just don’t know if I ‘want to believe’ again.
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Jousteeceeee=Not a Meme yet.
If a Meme than Jousteeceeeeee=new life style/brand.
Pretty much if they are a meme than a new way of life has been bestowed upon us: tits, shattering bottle over head, marrying AZNs who run away, doing blow of iphone/nannie, leather jackets, crosses, etc yalll
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nvr rly got in2 them, but should this matter? it’s not like stupid plain/preppy mainstreamer 16 year old girls with blonde hair and legs spread wide open who live in the burbs are gonna go off and listen 2 them.
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pedro winter and his crew are not authentic anymore.
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fuckkk
h8 u coca cola
<3 u coke the drug
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I don’t know what’s more of a fuck up:
Justice & So Me do Coca Cola
or
D.A.N.C.E ‘resurrected’
the Jesusbro would be ashamed of this.
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Am I the only one who finds that green roller-skating thing eerie & disturbing?
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and by green roller-skating thing I mean purple ice-skating thing.
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When people sell out, the justification (NO PUN INTENDED) is that they want to get exposure, right?
But Coke isn’t going to want you in their commercial unless you’re already getting exposure and Street Credits. So the reasoning is bullshit.
2008: No lobbyists in the White House
2009: No licensing deals for alt art
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lol
no u r not
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a piece of advice to the author and fellow readers, instead of whining like a pathetic moron…why dont you broaden your horizons a bit and listen to different music…????
…you never know, u might actually enjoy it….
or alternatively grow up…
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‘elen show’erified kanyee I handlz OK, dis, just dis, like ‘95 kinda dis, not bad accent ‘dis’
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there is plenty of good new bloghaus you just aren’t blogging about it, but we I must admit I don’t think we are ever gonna find another jewsteece/christine castles/the teenagers a.k.a: hipsterrunoff meme/bloghouse electro circa 2k7-8, in 2k9 :(
ps if our future/on going search for authenticity includes being conceptual-bros why don’t you blog about it more?
rather then focusing on the past(miss u)
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you guys are fucked in the head…seriously…who gives a fuck wat they advertise as long as they make good shit it doesnt matter. grow the fuck up ffs and get over it
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Whutevar Carles. Coka is the ultimate mainstream/alt crossover beverage. Sooo much kooler than Pepsi aka Barfsi aka carbon8ed proon juice.
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Why would you’re love for electronic music be born and die with Justice just because they “sold out”.
Congratulations to them for being recognized on such a huge scale in such a short amount of time, electronic music has much more to offer than justice, and it’s being around for a lot longer than justice. I think you just loved the ideal that what you listened to was exclusive to you, therefore, this made you cool. Now that “you” feel this has been taking away from you, you’re sobbing.
Just to confirm my point:
“They also weren’t TOO mainstream at that point, so it was still authentic to like them and not turn ur back on them since they were still a very niche product.
Feelin kinda sad. I remember I used to be really into SoMe’s design aesthetic. I thought it was unique to the Ed Banger crew. I really felt like it was organic, and it BELONGED TO US. but I was wrong.”
Don’t get me wrong, I’m hearing electronic music more and more when i’m out in commercial/mainstream clubs, who used to be playing fucking Riley or Rihanna. It’s probably just a fad, and if it’s long lived and people who follow trends because they think it’s cool and exclusive or makes them fit in with the crowd, what ever the reason, then fair enough, at least some of us can say we stuck by artists, we’ve been there since the start/before it went commercial, who haven’t sold out the quality of their music (MSTRKRFT) when they went commercial and affiliated with the world’s largest brand.
I say congratulations to justice, i won’t listen to them any less, i look forward to their next album and all forthcoming productions, I love electronic music, justice are just ONE act that are probabaly really well known.
I’m sorry that you lost your love for this genre over something so trivial.
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R:I:P:J:U:S:T:E:E:C:E.
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