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I was recently browsing the internet, and I saw this meme being blogged/blurbed about in multiple outlets. In the video, a group of free-spirited moms without kids who formed a band instead play the song "Kids" by MGMT on multiple iPhone applications.
Is this just some sort of 'marketing gimmick'? Did some ad agency pick 'girls who look interesting' to promote Apple/applications/the band MGMT? Should MGMT sue these people for using their song without their consent? Am I supposed to think that this is 'cool' or that it is 'oddly entertaining'? Should part of me want to 'cum' with these broads because they are 'talented and beautiful'?
N e ways... their cover is pretty poopy. It sort of sounds like 8 year olds who just got a 3 octave keyboard 'learning that they love music and want to make it for the rest of their livez bc they did a cover of a popular song.' Makes me kinda sad. Just wish there wasn't this space on the internet where products could be showcased in what appears to be 'an organic cauldron of buzz', but it's really just people looking 2 sell u something.
Is "Kids" by MGMT going to be used for the next 200 years in the background of commercials that need 2 be 'upbeat'?
Previous MGMT mainstreamer moment
http://www.hipsterrunoff.com/2009/02/great-moments-in-mainstreamers-embracing-alternative-songs-from-2-years-ago.html
h8 our modern world.
I can't tell if videos like this are 'real moments of beauty' or just gimmick marketing.
Do yall know if this act of puberty is authentic, or just something designed by marketing firms?
///confused
Comments
first
@Tripler, if being first is meaningful in your life you should kill yourself
@INDIEface, it's totally alt to be the first person to read/comment a blog entry.
@lolfailure, being second is much more alt. first is kinda entry level but hey im trying
@everyone. Wow. I fucking hate all of you.
@yeahrightradio, yeah theyre definitely all being very serious
first
@Tripler, no homo
did carles repost this?
of course the black girl is playing the bass, how racist
@xavier, think she might b an 'aboriginalt' [via captain cook].
@xavier, Yer right. It is racist. Not sure why, but it is.
carles man, you gotta read simulacra and simulation... ;)
No doubt he already has, but he's either too dense/brain-fried/media-addled to understand that his authentic/non-authentic binarism is so totally 1950s retro and obsolete, or, more likely, he's just striking a faux-naive pose and pretending that he hasn't read it, because it would harsh on his "info-highway hipster cred" to seem so derivative (of a "cool gramps," no less), and anyway he doesn't want to alienate his "readership base" with a "personal brand" that is too aloof, theoretical and "mentally challenging." Hey, just wanna get my party on, yall!
@King Baeksu,
lol, wut?
but srsly, yr thinkin' 2 much, stfu and gtfo.
@beeflogz, people/tweens who say "stfu" certainly ain't hip.
However, I am certain that Carles, for one, at least "gets" me.
@King Baeksu, o rly
it seems authentic
i did that when i was 12, i just didn't have a macbook
it's beautiful bro
@tao, oh sweet jesus christ in the foothills you make me sick.
yeah i mean i think its pretty cool
hmmm...weird
"the mentalists" were on a UK reality TV show for a short amount of time so i know theyre a legit band...as for whether or not its a marketing gimmick thing...
ive bn trying 2 tell me bros that im to alt for pubes onn my balls. happy faced that some1 agrees with me.
i would die happy if in one of these videos an altdad walks in on his tween hotty dancing in front of web camz
LOL @ "free-spirited moms without kids"
@May, I know, that line is fucking awesome.
@dax jax, dont encourage this cockbag
@sanfranciscoINRcRcL, hahah
The girl dancing in her panties. What a world we live in. I really hope my 8 year old sister never turns out like that.
Is it bad if I wanted her parents to walk in on her ??
Plus the moms w/o kids could have sounded much worse, and I want to make sweet, sweet love to the brooding blonde who says nothing throughtout the whole vid. Blondie are you out there???!!? Quit that oppressive band and express yourself like a bird flying to the sky!
Sometimes marketing memes can be authentic. I saw 1 with T-Mobile where everyone in an airport just Dropped what they were doing and started Dancing.
I think u have 2 b grateful to organizations like T-Mobile 4 coming up with innovative ideas such as that. It was like an entire mob of people just showed up and changed the entire place into a celebration of T-Mobile culture, which is pretty original when u think about it.
gah carles dont you have something better to post about? how about posting something about how awesomely alt sxsw is going to be this year. so many memes so little time.
i like the tween dancin'. i may b 'wantin' to cum' but it was kinda hotz.
crls what is your favorite meme?
@cj's, dildos
DAAAAAAMMN mainstreamer middle america baby got BACK. (aka dat ass)
best post ever keep it coming.
bro, every time i visit your blog i lose all my faith in humanity.
@Xavier, you and me both.
"Just wish there wasn’t this space on the internet where products could be showcased in what appears to be ‘an organic cauldron of buzz’, but it’s really just people looking 2 sell u something."
Gee, you mean kinda like this blog?
@King Baeksu,
irony/????
seriously, douglas.
@beeflogz, yes, I was being seriously ironic.
But I do like how the design aesthetic of HRO is a viral clone of AA banner ads.
<3 when memes are mrktng gimmicks!
1) I kinda liked the cover
2) Tween looks like she needs a shower
3) I was waiting for a parent to walk in (esp. when she was facing the door)
@lawlcatz, that cover was pretty hot
that tween is gross and that song she dances to sux. i know some of you readers are furiously tugging it to that vid, but c;mon....
that iphonies cover is pretty good though
i'm gnnna bro-up
dancing tween isn't so bad. made me jst a lil sad she didn't "think through" her brand before going viral [hello bra and panties!], but she just needs a lil styling:
am appy shiny hot short in lamé smoke - $26.00
am appy shiny ruched front tube bra - $14.00
am appy solid thigh-high sock (optional) - $15.00
chanel rouge hydrabase creme lipstick in "lilac sky" - $28.50
MSTRKRFT "fist of god" leak - everywhere!
ECPs from planned parenthood - free!
is that hannah montana?
i was kinds of thinking about making a vid like that second one, but rather than grind up on an invisible stripper pole in my bedroom, instead jerk my dog off to huey lewis and the news. he's a JRT. but then i got all scared that id be showing up on hro tomorrow.
here's the things, though, do any of you guyz ever wonder if your micro obsession with hipster ranoff is affectng your macro outlook on life?
@michael m, what's interesting is that all these young girls would rather just shake their ass on YouTube for free, when they could get paid serious cash doing the exact same thing at the local stripper club.
Is YouTube a gateway drug to hardcore trampdom?
I think the girl in the vid above must be the baby sis of Tonya Hardon.
I wonder if she'll kneecap other tween-tramps who get more "hits" than her on the Intertubes?
@michael m, hipster runoff; macro. lyfe; micro.
these people are fucking dumb.
@yeahrightradio u owe carles royalties ur blog suxxx
WE KNOW WE LIVE IN SAD WORLD WHEN WE CANT DISTINGUISH AN HONEST ACT OF TWEENAGERNESS FROM EV!L MARKETINING STRATEGIE :(
WORLD'S ENDIN YALL
I FEEL IT WIT EVERY SEC PASSIN!
SPARKS :-(
Haha, he's right. I blogged about it too. :D
i'm heartbroken too! that major-label synth-pop band that sings about dating models & licenses songs to Gossip Girl has totally (possibly) sold out!
you should think that the use of phones as a platform for musical performance is cool, because it is. just because this performance blows or is marketing ploy doesn't mean the idea isn't valid. thomas kincade sucks too but that doesn't mean i hate canvases.
moms without kids
i do not want to get the
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