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In the future, will bands need ‘mascots’ in order to extend their brand?

Photo by Kurt Christensen via BrookVeeg


I remember when I was a young boy connecting with my father through mainstream interests, we used to attend professional sporting events. At these events, each team had a ‘mascot’ who intended to get fans ‘fired up’ about the home team. I’m not sure how much adults enjoy mascots, but I feel like they function as some sort of ‘icon’ who can get people emotionally involved/invested in the game. They are also to attract ‘young fans’, inviting them to become a life long member of the team’s ‘brand’, even before the child ‘completely understands the rules of the sport.’

It’s interesting to see that the band WILCO got a mascot. I think that this means they are a ‘huge’ band, needing to reach new markets + demographics. A mascot will make Wilco shows more enjoyable, getting people on their feet, and doing things like ’starting the wavve.’ I feel like the mascot trend might seem ‘cheesy or lame’, but I feel like the early adopters to this trend won’t feel a backlash. Feel more worried about when indie bands with mascots reaches a 27% saturation rate, and people find it to be inauthentic, instead of whimsical and fun.

Do yall think that mascots are the future of independent music? Do u think that bands should accept their status as ‘marketable brands’ and create characters that might great assets when it comes 2 spreading their message? Are mascots ‘cheesy and mainstream’ or marketing tools that are more effective than twitter.

Not sure how 2 feel about the band mascot era. Seems like things are about to get ‘mad crazie.’

///////////
Decided to ‘brainstorm’ mascots for popular indie bands. Let me know if yall have any feedback on these ideas. Some of these are metaphors.

Grizzly Bear

Neon Indian

The Arcade Fire

Deerhunter

Girl Talks

The Animal Collective

The Justice League

Bands with the word ‘deer’ in their name

Belle and Sebby

WAVVES

PHOENIX

Dan Deacon

Sigur Ros

Ratatatting

Cut Copy / the Presets / Empire of the Sun

Miscellaneous Aussie Band

MGMT

The Yeah Yeah Yes

Kings of Leon

Crystal Castles

Diplo [via old pizzaAlt meme]

Feist

The Strokes

Vampire Weekend

U2

The Killers

Coldplay

Air

Daft Punk

Fleet Foxes

Kanye West / Jay Z / Lil Wayne

MSTRKRFT

Friendly Fires

Postal Service

The Posting Services

Creed / Lifehouse / Christian band

Interpol

M.I.A.

At the Drive In

Bloc Party

Brokencyyyde

Bjork

The Polyphonic Spree

The popular new band Fruit Collective

Do yall think that any of these are good/bad ideas?
Do u ’see’ any metaphors in these mascot suggestions?
How should a band go about ’selecting’ their mascot? Fan voting?
Do u think u’d find music festivals more fun if there were mascots representing your fave bands?
Should festivals be more like a ‘competition’ with fan voting [via text]?
Can u think of any artists, and what mascot would represent them the best?
Are indie band mascots just marketing gimmick, or are they a legitimate marketing tool that will be here 4ever?
If u had an indie band, would ur mascot work the merch table, or would he be ‘in the front’ during the show 2 get ppl pumped?
Should u start a myspace page for your mascot, or should u just have a section dedicated to him on ur band’s myspace presence?

MASCOTS: THE FUTURE OF INDIEPENDENT MUSIC?

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37 Comments

  1. blip*
    Posted July 27, 2009 at 10:03 am | Permalink

    Thirst

    Reply

  2. simply j
    Posted July 27, 2009 at 10:06 am | Permalink

    u forgot the jonas bros

    Reply

  3. alttweenbro
    Posted July 27, 2009 at 10:07 am | Permalink

    Carles, is this post 4 reelz?

    SECOND

    Reply

    //////////Reply by dooders
    //////////Posted

    @alttweenbro, i know, because i am soooo bored…

    Reply

  4. Posted July 27, 2009 at 10:28 am | Permalink

    sweet poast brah

    Reply

  5. design@art.com
    Posted July 27, 2009 at 10:43 am | Permalink

    So funny, tears in my eyes.

    A battered wife should’ve been Crystal Castles (via their black eye Madonna shirt).

    Reply

  6. Posted July 27, 2009 at 11:00 am | Permalink

    What about cheerleaders?

    Reply

  7. Posted July 27, 2009 at 11:05 am | Permalink

    Yes.

    Reply

  8. Posted July 27, 2009 at 11:09 am | Permalink

    this band has a mascot too.

    http://www.myspace.com/thebros

    Reply

    //////////Reply by clarence
    //////////Posted

    @bro, STOP PLUGGING YOUR BAND PLZ.
    I do lyk ur songs tho, u have 24 plays on my itunes.

    Reply

  9. ALL I DO IS PARTY
    Posted July 27, 2009 at 11:17 am | Permalink

    bro, I like the nu ‘adds’ on your ’site’ bro

    Reply

  10. anon
    Posted July 27, 2009 at 11:20 am | Permalink

    omg this is like… the 2nd funniest post all yr

    Reply

  11. mauroiversen
    Posted July 27, 2009 at 11:35 am | Permalink

    the dan deacon mascot could be sam beam’s too.
    and this is so funnie !!!!

    Reply

  12. Posted July 27, 2009 at 11:49 am | Permalink

    i LOL’d

    esp. @ DAFT PUNK

    keep up the good work!

    Reply

  13. Posted July 27, 2009 at 12:15 pm | Permalink

    Wheres the Radioheadz bear? I saw that thing after their show once and It really just freaked me and my friends out.

    I think mascots are a good way to freak kids out at fests but thats all.

    Reply

  14. smedly
    Posted July 27, 2009 at 12:16 pm | Permalink

    love the PolyphonicCultBroads!

    Reply

  15. :(
    Posted July 27, 2009 at 12:35 pm | Permalink

    the green days have a bunnie or something 4 their mascot.

    Reply

  16. Jesse Jackson
    Posted July 27, 2009 at 1:36 pm | Permalink

    Could have been best post ever but it got racist as hell. However, nice save with polyphonic poking fun at fundies

    Reply

    //////////Reply by vdieselfor20
    //////////Posted

    @Jesse Jackson, fck man hope ur not being serious abt the racism

    Reply

    //////////Reply by SilveroTellerson
    //////////Posted

    @vdieselfor20, look who posted it, bro! Jesse Jackson LOL

    Reply

  17. Posted July 27, 2009 at 2:02 pm | Permalink

    I don’t believe that was an official Wilco mascot. Just a minor league baseball mascot with a Wilco shirt on.

    Reply

    //////////Reply by Chrises
    //////////Posted

    @Emily,

    You should get a job at the Washington Post (if you don’t work there already)

    LETS GET TO THE BOTTOM OF THIS TORTURE THING

    Reply

    //////////Reply by anonyt
    //////////Posted

    @Chrises, ka-pow!

    Reply

    //////////Reply by neednotapply
    //////////Posted

    @Chrises, fucking lol’ing like whoa.

    srsly, @Emily…u should help figure out if MJ’s death was a broicide.

    Reply

  18. lurnsssss
    Posted July 27, 2009 at 2:08 pm | Permalink

    lol Dan Deacon

    Reply

  19. SilveroTellerson
    Posted July 27, 2009 at 3:01 pm | Permalink

    Do yall think that any of these are good/bad ideas? Tons of good ideas happened here.

    Do u ’see’ any metaphors in these mascot suggestions? Yes

    How should a band go about ’selecting’ their mascot? Fan voting? I think you should be in charge of mascot selecting.

    Do u think u’d find music festivals more fun if there were mascots representing your fave bands? Absolutely

    Should festivals be more like a ‘competition’ with fan voting [via text]? haha no

    Can u think of any artists, and what mascot would represent them the best? Feel like The Killers would be better represented by a more obvious killer or perhaps a tool often used to kill ppl like a ‘gat’ or a prison shank or a plastic bag or a bullet.

    Are indie band mascots just marketing gimmick, or are they a legitimate marketing tool that will be here 4ever? 4eae!!!

    If u had an indie band, would ur mascot work the merch table, or would he be ‘in the front’ during the show 2 get ppl pumped? He would be on stage like Bad Brilliance hyping ‘kids’ up.

    Should u start a myspace page for your mascot, or should u just have a section dedicated to him on ur band’s myspace presence? mascots should definitely have their own myspace pages. they need to interact with their fans.

    MASCOTS: THE FUTURE OF INDIEPENDENT MUSIC? yess

    Reply

  20. SilveroTellerson
    Posted July 27, 2009 at 3:22 pm | Permalink

    “yea just know ma condo is the crack spot, every single show she out there reppin like a mascot” Is Drake bro an HRO reader?

    CRLS, you the fuckin’ best!
    You the fuckin’ best!
    You the fuckin’ best!
    You the fuckin’ best!
    The best I eva had!

    Reply

  21. ruins
    Posted July 27, 2009 at 3:59 pm | Permalink

    whoa effin Starfox out of left field.
    Totally got that game when I broke my hip rollerblading in the 8th grade. Feeling old and lifeless.

    Reply

  22. jellyfish
    Posted July 27, 2009 at 4:00 pm | Permalink

    Hey u 4got the PNAU fruits n veggies. I think giant hot dogs get us pumped the most

    Reply

  23. kig
    Posted July 27, 2009 at 4:01 pm | Permalink

    Nice posting Mr C.

    I don’t know what the Dirty Projectors’ mascot would be, but it would pretty alt whatever it was.

    Reply

    //////////Reply by hey anony anony
    //////////Posted

    @kig, dirtie prodgie mascot=finch (via dave longstreth’s new haven vision in 2k3)

    Reply

    //////////Reply by Northsidelady
    //////////Posted

    @kig, would be a giant turd in a tutu playing the glockenspiel

    Reply

  24. lileep
    Posted July 27, 2009 at 5:13 pm | Permalink

    ‘best’ post ever. could really relate 2 seeing many of my favorite b(r)ands represented here as ‘funnie’ cultural icons.

    love u crls

    Reply

  25. YUS
    Posted July 27, 2009 at 5:18 pm | Permalink

    HAHAHAHA FUCKING YES. This post made me laugh so hard. HOT DOGS HAHAHA.

    Reply

  26. Posted July 27, 2009 at 5:50 pm | Permalink

    Memorable post

    Reply

  27. runningcolors
    Posted July 27, 2009 at 6:01 pm | Permalink

    crls,

    this post brings back hope [via barry obama marketing gimmick]

    Reply

  28. star
    Posted July 27, 2009 at 7:48 pm | Permalink

    Yes, music festivals would be INSANELY more entertaining than they already are if there were band mascots. I’d probably end up sexually violating the Okkervil River Rivers, youknowwhatimean.

    Reply

  29. brobro
    Posted July 27, 2009 at 7:54 pm | Permalink

    most lolzy post in a while, carles.

    BUT u 4got the dirty projjies. maybe it would just be a projector that hasn’t been cleaned recently. Also, TV on the radio????

    Reply

  30. Posted July 27, 2009 at 8:41 pm | Permalink

    Rude Bear owns them all

    http://rudeny.com/

    Reply

  31. 14
    Posted July 27, 2009 at 8:46 pm | Permalink

    Brokencyde already has a mascot!

    Reply

    //////////Reply by runningcolors
    //////////Posted

    @14, a herd of nasty mexi alt tweens with zany colored nikes?

    Reply

  32. May
    Posted July 27, 2009 at 9:57 pm | Permalink

    Interpol’s is kyutttttttttttttttte

    Reply

  33. neednotapply
    Posted July 28, 2009 at 12:45 am | Permalink

    totes memorable post. think it’s in the top 5.7 posts of 2k9.

    the gregtalks mascot? A giant, faceless can of Sparks.

    Whose mascot would the JokerAlt be?

    Nice metaphor w/the blaxfaced bros.

    Reply

  34. toby
    Posted July 28, 2009 at 6:28 pm | Permalink

    why is bloc party mex?

    Reply

  35. hetronormativityowns
    Posted July 28, 2009 at 9:15 pm | Permalink

    i see the world MILF behind the bjork mascot

    Reply

  36. Jez
    Posted July 29, 2009 at 9:07 am | Permalink

    Didnt Kiss do this before, but really went too far and got huge backlash and then everybody hated them and their shitty movies.

    But they did have their own jet so…

    Reply

  37. ne pas
    Posted July 29, 2009 at 1:28 pm | Permalink

    h8 u FruCo. h8 u commenting 2 dayz aftr original post.

    Reply

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