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A Revolutionary Personal Brand.
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Photo by the cobrasnake


According to the Wikipedia Encyclopedia, Che Guevara was born in 1928. I feel bad for him, because there is no way that he could have effectively monetized his Communist Revolutionary brand correctly (facial image + kute lil miltary bro hat). I feel like there should be some sort of 'licensing privileges' for his family, because ppl freely use his image just to 'seem kewl' when they go out 2 party. I know that Ralph Lauren gets paid when any1 wears 'a lil polo bro', but I am not sure if Che gets money when u wear one of his shirts. I am not sure what Che Guevara stands for--I think he was a commy/'red.' Not sure if communism would save us right now even though we are in an economic crisis. It might be sweet because I recently went to a sweet art show in a public space held by 'communist vegans.'

Feel bad for Obama. Not sure if his 'image' belongs to any one. When the HOPE meme was first made, I thought it was 'just an internet meme', but I can imagine African Americans wearing that shirt in 10-1000 years as some sort of metaphorical figure who was 'kewler than MLK.' Sorta like 'the Michael Jackson of politics.'

I am not sure how to feel about memes, and images of people who apparently 'stand for more than just themselves.' Feel like they need to be able to protect themselves.'

Hope that the now deceased singer 'Michael Jackson' was compensated appropriately when Crystal Castles used an image of her for their tshirt.

I am worried that when Che Guevara dies, no one who represents his estate will be able to capitalize off his image if places like Hot Topic start to sell pix of him on tshirts.

Just want every1 to get paid for the art that they make. Want people with extraordinary personal brands to be compensated appropriately when people piggyback on their personal brands to seem 'way more authentic.'

Comments

carolina's picture

think che died in '67, but maybe that was an early jeff-goldblum-style thing and in fact 'guevarry' is still alive. my grandma was born then and she still is. alive, that is.

Chrises's picture

@carolina,

wish carles would have posted that famous picture of dead che brother

maybe with 'helvetica' tattooed on his chest

or mspaint semen all over his mouth

"I sux fidel's dick"

carolina's picture

@Chrises,

could maybe b captioned, 'che: the original commy altbro'?

johnRX's picture

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yea's picture

If we're gonna see people looking like idiots wearing shirts with memes i prefer seeing people wear Che Guevara shirts more than lame ass Obama shirts.

yea's picture

@yea, p.s---you know since Che was a Revolutionary and Obama is just another sold off image president to the market world

vdieselfor20's picture

@yea, h8 'market world'

skeetskeet's picture

crystal castles is so fukken terrible

runningcolors's picture

@skeetskeet, huh?

hahaheeheehahaho's picture

@skeetskeet, so unnecessary bro.

ok ok's picture

@skeetskeet, word

nana's picture

hey carles,
why are ads EVERYWHERE popping out into my face for no reason. i hate you now.
thanks.
and also, where are the alt report links, that was the only thing that i have been able to enjoy lately.

zxcvb's picture

@nana, I agree.

Seriously, carles, get those fucking dead weather ads out of my fucking alt face! This was a problem at elbo.ws, too. Just for that, I'm not going to listen to Jack White's next 4 sideprojects. I'll listen to the 5th and 7th, though.

Mightytaiger's picture

@zxcvb, True, all the ads are very annoying and what the hell is up with this "remnant band" ??
Doesn't seem very authentic to me.

Like I said before, Carles, please don't go Gawker on us.

gentleman's picture

@nana, Feel bad that u have to see ads.

h8 ads

wondering when people will get onto the post-ad internet where all revenue streams are generated by hope [via barryo] and community [via cigarMuderGuy]

jackie jormp-jomp's picture

@gentleman, <3 ads, now I can make a 'shitload' of money when saps read my blog.

∑£¢¢∞§'s picture

@jackie jormp-jomp, isnt hating ads screaming in everyone's face 24/7 basically a global phenomenon, so wouldn't you become more popular being the only place ad-free

when the fuck will someone affiliated w tv care already

Chrises's picture

@gentleman,

feel bad you have to feel bad about other poeple seeing ads

feel bad we have to commment about ads

feel "generally indifferent" to ads tho

coolsocksbro's picture

@Chrises, feel bad that i feel bad that you feel bad about those other folk who feel bad.
ruined my day.

Mightytaiger's picture

"Ché" is so tired, not even worth of comment.

On another note, I did not understand that comment on the Crystal Castles shirt...it says 'hope that Michael was compensated' but it's a Madonna image...

Did I miss the joke?
So confusing...

nstr's picture

My last name is Guevara. Fuck that azn poser (no offense to azns, I luv u guys)

Paolo Guevarra's picture

@nstr,

im that AZN poser

my last name is guevarra too im filipino and my grandparents are spanish.

Chrises's picture

@Paolo Guevarra,

ralphie lauren + che guevers= ???

best buds forever

Paolo Guevarra's picture

@Chrises, yeah i dont belong on lookbook

nstr's picture

@Paolo Guevarra, Ha, it looks like I just got owned. Did I?

bonernanza's picture

@nstr, u got filipinowned

Paolo Guevarra's picture

@nstr, mmm not really mr.guevarra

anon's picture

carles plz don't post about toro y moi. i want him to stay cool and obscure for at least a little while longer

monster's picture

@anon, Too late. he's already all over the blogs and he pretty much kicks ass

brobro's picture

CheFace is so 19__

notch's picture

@brobro,

the picture of Che on new Che shirts isn't really a picture of Che, it's a picture of a picture of Che, in other words, a picture of "Che". vry post-irony and "meta"

notch's picture

@brobro,

the picture of Che on new Che shirts isn't really a picture of Che, it's a picture of a picture of Che, in other words, a picture of "Che". vry post-irony and "meta"

jackie jormp-jomp's picture

I hope I'm still alive 70 years after MJ's death so I can start selling authentic vintage shirts and membellia and make 'mad cash' without paying royalties.

buttercup's picture

yes

Crapstah's picture

toro not guev :(

HOMOSAPIEN_FUCK's picture

This feels like you are forcing yourself to act as Carles. Something must have died in you this weekend CRLS

skybread's picture

lol the bro from this pic recognized himself and posted about it via Twitter [via @hipsterrunoff search on Twitter]

has this ever happened b4?!?!?!

if not, epic times for HRO2.0

†®åπP's picture

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we tigers's picture

wondering if crls is pretentious in real life?

\\kid from "school altbros music video" post in the background

we tigers's picture

\my school was just named "most athletic" in my country.
can i still be authentic if i talk about is how much i hate my school all the time??

broham's picture

yall. studying at art school in manhattan is dangerous. almost got aids from a staff member!

Funky Rutabaga's picture

AmAppy shirt + self-applied Che screenprint = authentic Che shirt.

dandaroo's picture

che is not someone to look up to. glad that ignorant teens/young adults can buy this shirt to look cool and "revolutionary". communism doesn't/wont work. read 1984/animal farm/atlas shrugged.

20 years from now:
hitler shirt = che shirt?

troy's picture

aznbro is just trying to hard to work a 'trendy/revolutoionary/relevent/famoose' aspect into his 'teen-angst/confused/f* yall' personal brand. he should prob grow hitler mustache [via the master crafts]

3847's picture

If Che were alive today he could make money by letting people put his face on shirts/posters for free, and then walking around wearing around his neck an lcd screen that displayed Google ads. So internet.

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