I have always wanted to be a designer. I believe that we can meaningfully impact the world by the not only the things that we own, but also the clothes that we wear. We live in a beautiful society which encourages tiered self-expression depending on your income. You can truly show the world who you are, and where you ‘fit in’ with society.
Carles Presents I Am Carles dot-com
http://www.iamcarles.com
I am Carles is a lifestyle brand, created by Carles.
The brand is meant to be ‘high level’ but also ‘relatable.’ Similar to Chili’s. You feel comfortable when you eat there, but you are also having a unique experience.
Do u feel alone? The IAMCARLES.com brand is attempting to be similar to the HIPSTERRUNOFF.com brand. It wants u 2 feel like it ‘gets’ u. Carles wants to relate to you.
Bro
alone on the internet
downloading illegal mp3s
Pulls out credit card
purchases t-shirts of bands and brands
because buying things off the internet
seems ‘more authentic’ than the limited selection of
local shops in his suburban area.
//////This post is ’sponsored’ by iamcarles.com
‘I will take a picture of u and remember it 4 ever
the way u looked that day
young 4evr and ever’ -something a fashion line would say, I think.
It feels good to finally put my design school degree 2 use.
I never thought I could create something.
Bringing a product to market requires tons of teamwork and dedication.
Lots of emails, lots of decisions.
Just doing your best to ‘preserve/strengthen ur brand’ without ‘losing authenticity.’
It means not isolating ppl.
Please see our limited time offer which includes a shirt hand delivered by Carles
I wonder if this tshirt will cut into the ‘band tee shirt’ demographic.
‘For a limited time, I will offer you free shipping’
- a company that doesn’t understand that consumers know that they are ‘paying for shipping’ somehow.
Carles will be adding new authentic products soon. Please let Carles know what products you need.
R U CARLES? //// I AM CARLES?
This post was sponsored by IAMCARLES.com. For more information, visit http://www.iamcarles.com
Please email carleser [at] gmail.com if you would like to interview Carles about his design process + brand goals.
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IAmCarles.com
88 Comments
hmm
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//////////Reply by redboneslim
//////////Posted August 10th, 2009 at 1:26 pm
@buttercup,
this post tried to hard.
..would rather wear a hro shirt.
someone needa off dat bitch in the frst foto.
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//////////Reply by anon
//////////Posted August 10th, 2009 at 2:32 pm
@everyone
i am DEF not carles
this is hackneyed
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//////////Reply by anon
//////////Posted August 10th, 2009 at 2:37 pm
@anon, however, carles gf is lookin p. good so props homie
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//////////Reply by Scott Curtis
//////////Posted August 10th, 2009 at 3:39 pm
@buttercup,
Presenting the official I am Carles Shirt Delivery Fund.
http://livingears.blogspot.com/2009/08/i-am-carles-shirt-delivery-fund.html
By giving a little, you can give a lot.
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//////////Reply by wtf
//////////Posted August 10th, 2009 at 6:27 pm
@Scott Curtis, sorta worried that you’ll just lie and take the money
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//////////Reply by Cassandra
//////////Posted August 10th, 2009 at 8:01 pm
I hope you got a fat check to plaster that Ilovecarles.com shit all over your website… It’s okay man, I forgive you.. we ARE in a recession.
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//////////Reply by Scott Curtis
//////////Posted August 11th, 2009 at 9:13 am
@Cassandra, promise not to keep the money myself if we make it to $3,000. If we don’t I’ll put up a poll where we can vote which charity gets it.
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iamcarles.com was passed around the internet last week. old new carles, old news.
i am carles. you are carles. we are carles. i am carles.
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def getting 50 of these for my hs graduation
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I am Carles. Carles is me. I’m just 1 bro. But maybe we are all Carles. Maybe we are all made of Carles (via moby). It may take a village to raise a Carles.
“ppl take pictures of each other/just 2 prove that they really existed”
–the carles are the village green preservation societe
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Does it ship to hong kong?
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I am carles.
Was I carles b4 I paypaled for the shirt?
Have I always been carles?
Will carles always be?
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MAKE STICKERS ALTBRO!
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“choose life, yall”
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Carles will seriously deliver my shirt for $3000?
I can’t wait til the first bro gets to meet Carles for realsies and posts a vid to youtube — MEANINGFUL.
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//////////Reply by Scott Curtis
//////////Posted August 10th, 2009 at 3:40 pm
@sondeezy,
We can all ‘be the first bro’
http://livingears.blogspot.com/2009/08/i-am-carles-shirt-delivery-fund.html
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WESTERN FOREHAND LAUNCHED:
http://www.westernforehand.com/
“led zeppelin didn’t write tunes everyone liked… they left that to the bee gees”…
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30 dollars? really? we’re ‘alt’ not rich.
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//////////Reply by me
//////////Posted August 10th, 2009 at 3:43 pm
@Faisal, Seriously, I might just get a white shirt and write I Am Carles. with a blue sharpie on it.
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Your not being original.
Could You Copy American Apparel a little more
Simple has already been done; as have the ‘love your self attitude’ slogans.
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carles is no longer
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holy shit dude fuck you
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have a similar t. xcpt it says “i am charles”. would be cool if i could get some “i am carles” hi tops or maybe a trucker hat with a ’sweet’ graphic. i know that this is the origin of ‘the brand’ so these r just some ideas. hope this works out so u can make ‘mad dollaz’.
heard materials and labour r cheaper in other countries. might be something to consider.
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t’sall about the wind breakers.
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//////////Reply by james
//////////Posted August 10th, 2009 at 12:09 pm
@otis, second
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i feel as though i really am carles
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sad that carles only has 2 friends to ‘take pix’ with.
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i wld <3 2 b a crls but my parents cut off my $$ flow bro
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need the money for ‘black tar’
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//////////Reply by cobones
//////////Posted August 10th, 2009 at 9:37 pm
@Brandon Ulrich, no dig millie milla, ‘japanese ‘friends.”
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just paid my 3k yall! can’t wait 2 meet u crls…
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//////////Reply by NONO
//////////Posted August 10th, 2009 at 5:01 pm
@ne pas, anal kween!
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//////////Reply by ne pas
//////////Posted August 11th, 2009 at 8:00 am
@NONO, yah bro!
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carles is totesies trying to liquidate his alt-credibility while it is at its (temporary) peak.
Reply
//////////Reply by charles
//////////Posted August 10th, 2009 at 1:35 pm
@chorles, showz street/bsness skillz. carlez is a hustla
capitalist sensibilities r ’super alt’
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whos the broad?
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//////////Reply by chorles
//////////Posted August 10th, 2009 at 1:23 pm
@amendments,
his long-time gf.
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//////////Reply by zxcvb
//////////Posted August 10th, 2009 at 2:49 pm
@chorles,
Also, I think the azn is Carles longtime bf. Carles is not only “bisexual” but “bimusical” (enjoys both AnCo and Panda Bear).
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purchased!
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I don’t like what’s happening. U should take pics of her alt-butt while she is wearing the shirt, then maybe I might like what’s happening.
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“carles is totesies trying to liquidate his alt-credibility while it is at its (temporary) peak.”
this is sound
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Logo shirts aren’t cool any more.
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30 dollars for a wack ass shirt.
I think imma pass.
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This is embarrassing. Seriously trying to capitalize off of your pathetic anonymity? Trying to cop some of that Banksy cash. Bad try.
So two thousand and latez.
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//////////Reply by 555
//////////Posted August 10th, 2009 at 2:19 pm
@Jet,
get over it
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//////////Reply by Jet
//////////Posted August 11th, 2009 at 12:22 pm
@555, kewl name
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//////////Reply by ne pas
//////////Posted August 10th, 2009 at 2:34 pm
@Jet, has 2 do sum thing 2 ‘recoup’ his money/assets aftr the whole ‘ponzi scheme’ madne$$
proud of u crls…
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//////////Reply by NONO
//////////Posted August 10th, 2009 at 5:03 pm
kween of the anyoles
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//////////Reply by ne pas
//////////Posted August 11th, 2009 at 8:07 am
@NONO, feel like we’re forging new ground in the category of zany insults. feel ‘proud’ to b a part of this even if on the receiving end.
carles is from san antonio
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//////////Reply by chortles
//////////Posted August 10th, 2009 at 5:12 pm
carles is from portugal
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//////////Reply by al x
//////////Posted August 10th, 2009 at 10:12 pm
@chortles, carles is from Lebanon
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//////////Reply by oKie 55
//////////Posted August 10th, 2009 at 10:13 pm
@chortles, carles is from planet zuton
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we are not carles.
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after a series of shit blogs, comes the ultimate sell-out blog post. a t-shirt ffs… well done in creating a brand for all the banana republic kiddies to make you money.
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you are all missing the meaning of this post.
I’d hit: http://i223.photobucket.com/albums/dd120/hipsterrunoff/photographs/bebe/018.jpg
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Officially sold out [via capitalism].
That said, had a wank over the hottie waring yr tee-shirt. Can I buy her?
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UNDERWEARZ
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new site design is kind of ‘annoying’. srry carles i just dont like ’scrolling’
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If you would have put some more thought into this launch, you could have achieved a degree of monetary and cultural success. Sad to see you half-ass it, Carles. Quality of HRO has clearly dropped off in recent months as you’ve devoted your attention to monetizing your success rather than just continuing to blahg. Feel like you are going to alienate a lot of your readership. You already have.
The shirt isn’t even aesthetically pleasing. Could have made a shirt that was dope in and of itself by utilizing your design skills. You didn’t. Shirt is kind of pathetic. Your cachet is plummeting.
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$30 for a simple tee, what the hell, nigga.
For $30 I better also get a tug from the broad modeling your shirt. Or at least the AZN, c’mon.
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carles, i want to fuck that chick model maad baadzzzzssszzzzz. $3,000 to have you delivery a shitty shirt? fuck, if i give you $3,000 can you commit suicide or better yet, commit suicide as i fuck that hot chick model. jizz all over that bitches face. also, sparks is still around you pathetic fuck, jizzz all over that chicks face mother fuckerrr also victoria bergmans was in the concretes, you shit fuck. jizz all over her face mother fucker! EP COMING OUT 2012! NIGGAS WATCH OUT! JIZZ ALL OVER HER FUCKING HIPSTER AMAPP FACCEEEE
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//////////Reply by ne pas
//////////Posted August 10th, 2009 at 3:26 pm
@jizzallOVERherFACEee, second! all of it! [via especially the partz abt jizzz(zz)]
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//////////Reply by a really humble guy
//////////Posted August 10th, 2009 at 3:29 pm
@jizzallOVERherFACEee, really digging the jizz; seriously YALL
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//////////Reply by charles
//////////Posted August 10th, 2009 at 3:56 pm
@jizzallOVERherFACEee, hey do you make t-shirts?
Reply
//////////Reply by aw, fukk
//////////Posted August 10th, 2009 at 11:33 pm
@jizzallOVERherFACEee,
if i paid u 30$ wud u jizz all over my tee shirt?
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I Am a Cliché
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//////////Reply by bitch
//////////Posted August 13th, 2009 at 8:20 am
@daffy, fuck yeah
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Donate to the fund, on our way to $3,000
http://livingears.blogspot.com/2009/08/i-am-carles-shirt-delivery-fund.html
Reply
//////////Reply by b4hc
//////////Posted August 10th, 2009 at 6:10 pm
@Scott Curtis, why would i want u 2 meet crls 4 me
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taking what was understood and selling it back at profit, via am appy. brilliant.
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//////////Reply by pooponyoursoul
//////////Posted August 10th, 2009 at 4:25 pm
@pooponyoursoul, also, is that tao lin?
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//////////Reply by the royal teitelbaum
//////////Posted August 11th, 2009 at 1:01 pm
@pooponyoursoul,
WHERE IS THE ‘I AM TAO’ SHIRT?
FOR CARLES TO WEAR.
OR ARE THEY THE SAME PERSON?! DUHN DUHN DUUHHHHHN…
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So Carles I “Borrowed” my moms credit card for the hand delivery, I want the blue one with the cool white font letters, I cant wait for all the kids at my middle school to keep asking me “Who is Carles?” I will just laugh and sip on my diet 7 UP… thnks man let me know when you are coming cause my mom is making pot roast :)
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true story kinda want one so my girlfriend will love me more :(
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Its MY HEAD CRLES. ITS MY HEAD.
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first! WOW!
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//////////Reply by srsly
//////////Posted August 10th, 2009 at 6:09 pm
seriously, is it just me or does HRO seem to be getting progressively more testosterone lately?
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//////////Reply by bamboomz
//////////Posted August 10th, 2009 at 8:45 pm
@srsly, what? is all that jizzing and tugging getting to ya?
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this site has gone downhill ever since carles started working on his side project lolporn. hro doesnt get any nudes nemore :(
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most inauthentic thing ever
i soo would buy into an hro ponz”E” scheme tho
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I Am Ridiculous.
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im not wearing that fucking t shirt cause im not fucking carles
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//////////Reply by Old Grant Hill
//////////Posted August 10th, 2009 at 7:17 pm
@m,
Of you’re not fucking carles… unless you’re that bz that we’re all talking about.
But I’ma bet carles is fucking her.
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so really though does this come in a I AM NOT-CARLES or no
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how much did this girl charge for doing this? useful info for future gigs
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how do we get apps on our blogs that say not-sponsored by Am-Appy?
Keep showing us the light carles.
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oh fuck this is gay
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//////////Reply by montrealbro
//////////Posted August 10th, 2009 at 7:13 pm
@tao,
‘this is gay’
damn
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So now that HRO is one big commercial,gimmick,rip off,scam what blog will we all read? Should I start one since there soon will be a blog vacuum, like in germany when they got hitler.
I feel qualified, I got a super good english score on my ACT. I like satire,philosophy,music,fashion. Can I be our generations hitler?
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//////////Reply by amendments
//////////Posted August 10th, 2009 at 7:13 pm
@Alex, go for it.
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When are we getting “You are Tao Lin” shirts?
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//////////Reply by Mari
//////////Posted August 10th, 2009 at 11:04 pm
@nerdAlt, i’d buy that.
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i am cafepress
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this is pretty pathetic
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What’s up with an XL????
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What’s up with an XL or XXL???
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not nearly enough helvetica
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who carles
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need some tao lin/carles (+ random broad) fic now
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Why do all fucking alts need to brag on teh internets every time they get laid. Like they need to have some flickr photo with the tags: ‘fuck’ and ‘american apparel model’. i mean i’m guilty of this myself, but, c’mon, once or so a month is enough.
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//////////Reply by sweeps
//////////Posted August 10th, 2009 at 11:10 pm
@manlyman, uh, sure….. i just boned a girl i met at the deacon, deerhunter, no age show. she was wearing leopard tights and a bright baggy shirt that weren’t even am appy. totes altsupremes. we listened to panda bear and drank yellow tail.
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//////////Reply by gfysd
//////////Posted August 11th, 2009 at 8:07 pm
@sweeps, EAMON
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Ive seen that girl at U Texas…Im pretty sure thats where carles goes
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//////////Reply by atxbroad
//////////Posted August 10th, 2009 at 9:55 pm
@falals, sorta worried carles will take over my town.
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//////////Reply by shout out
//////////Posted August 10th, 2009 at 10:17 pm
@falals, I know her 2. she’s in my economics class.
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I AM AN AA EMPLOYEE YOU CAN’T TAKE PICTUES IN THE STORE. I have met every “alt celebrity” that I have ever wanted to meet. I have been pictured by some, kissed my others, boned by the select few.
I am now extremely confident that I will bone/ be boned by one of the Carleses.
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shoulda got ed’s hardy to do a hella tight graphic tee…
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//////////Reply by HEALTHYBRO
//////////Posted August 10th, 2009 at 11:19 pm
@sirbro, or Affliction
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Kinda sorta feel lyke carles is that little azn
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Don’t really care who Carles is… Although I have a bad feeling that some people actually will buy your stupid fucking T shirt, which has no artistic value to it whatsoever. But go ahead and ‘brand’ yourself and make money, i’d do the same thing.
Most importantly though… the girl modeling the stupid fucking T shirt is really hot. And with that I think I just lost all credibility but fuck it…
U R A HOOGE FAGGT! L8R DOODS!
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FOR SHAME
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carles, I saw your ghost on facebook today, you were asking me why how old people with poor hearing still thought anything could be too loud.
Design is about seriously hunkering down on a deadline. Can we talk about dude?
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has NEone noticed that scrolling past those multicolored i am u r crls banners gives you seizure/effz ur mind up? Just checking.
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Carles, need an “Am I just a meme?” t-shirt
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$30 for a t shirt??
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i am andy warhol
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ps if i wanted one i’d probably just make my own.
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consumer whores. all of you.
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This post marks the end of my reading HR.
l8er carles </3 </3 </3
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//////////Reply by a.
//////////Posted August 15th, 2009 at 4:14 pm
@Lauren,
agreed.
bye carles.
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//////////Reply by I am the Psn Mouth
//////////Posted August 15th, 2009 at 6:38 pm
@Lauren, I’m still reading.. I think it’s just reached an all time low point at this moment, but who know’s, it could pull out of this. It’s only a blog anyways.
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hay bro waht odes the I AM Carles gilr put in her eyelashes to get then to look like that its begliuling
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SUPREMEE!!
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dude lame, you couldve done wayyyyy better then that
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who gives a fuck about shirts or selling out, POST MORE OF THAT DELISCIOUS ALT JB TWEEN ASS. god the look in her eyes…. so hot. i bet shes a dirty girl.
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fail
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//////////Reply by Hahahahaha
//////////Posted August 13th, 2009 at 9:15 am
@wago waan tha’ don,
Could not agree more
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llllllllaaaaaaaammmmmmmeeeeeeeeee. good example of when keeping it real goes wrong.
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i thought about it and..i can’t say that ‘i am carles’
because i am not an extraordinarily chill bro.
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watching you attempt to market your self plugging via ‘ironic marketing’ is pathetic
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y is cheese so expensive?
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tooo zany
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