I have always wanted to be a designer. I believe that we can meaningfully impact the world by the not only the things that we own, but also the clothes that we wear. We live in a beautiful society which encourages tiered self-expression depending on your income. You can truly show the world who you are, and where you 'fit in' with society.

Carles Presents I Am Carles dot-com
http://www.iamcarles.com

I am Carles is a lifestyle brand, created by Carles.

The brand is meant to be 'high level' but also 'relatable.' Similar to Chili's. You feel comfortable when you eat there, but you are also having a unique experience.

Do u feel alone? The IAMCARLES.com brand is attempting to be similar to the HIPSTERRUNOFF.com brand. It wants u 2 feel like it 'gets' u. Carles wants to relate to you.

Bro
alone on the internet
downloading illegal mp3s
Pulls out credit card
purchases t-shirts of bands and brands
because buying things off the internet
seems 'more authentic' than the limited selection of
local shops in his suburban area.

//////This post is 'sponsored' by iamcarles.com

'I will take a picture of u and remember it 4 ever
the way u looked that day
young 4evr and ever' -something a fashion line would say, I think.

It feels good to finally put my design school degree 2 use.
I never thought I could create something.
Bringing a product to market requires tons of teamwork and dedication.
Lots of emails, lots of decisions.
Just doing your best to 'preserve/strengthen ur brand' without 'losing authenticity.'
It means not isolating ppl.

Please see our limited time offer which includes a shirt hand delivered by Carles

I wonder if this tshirt will cut into the 'band tee shirt' demographic.

'For a limited time, I will offer you free shipping'
- a company that doesn't understand that consumers know that they are 'paying for shipping' somehow.

Carles will be adding new authentic products soon. Please let Carles know what products you need.

R U CARLES? //// I AM CARLES?























This post was sponsored by IAMCARLES.com. For more information, visit http://www.iamcarles.com

Please email carleser [at] gmail.com if you would like to interview Carles about his design process + brand goals.