Yall. I recently attended a show by the 'crossover' faux-indie band The Ting Tings because I heard that they were giving away free Adidas track suits, and all alcohol for free [via Bud Light]. Apparently the event was some sort of 'marketing' project by the Adidas viral + alternative marketing division.

Here is a picture of me and my friends after we got free tracksuits. Totally 'rockin it Tennanbuam style.' (that's me in the shuttershades.)

Photos via ampradio

'Score! Free adidas tracksuits + Bud Light... i gotta feeling that 2nites gonna be a good nite...' -my fb status sent via iPhone

I think that the party was meant to 'get artistic' since they handed out free 'glow in the dark' paint. I think that the ppl attending the concert were supposed to create some sort of SPOOGEFEST that could be captured on camera. This is a member of the Ting Tings.

From what I understand, the amount of paint on u is directly related to the amount of fun u had at the event.

It was really a blast...can hardly remember that nite! Here's a picture of me 'n' the gang. We have all just recently moved to LA trying to find our place in the entertainment industry, and I feel like the first time, we all felt like we were a part of a micro-social network like the ones we see on TV [via Friends/Seinfeld/Sex and the Citys].

It seems like this was the perfect alt experience. It's sad that bands can't create memorable experiences like this on their own bc they don't have enough money. I feel sad that Adidas had to fund the most meaningful live experience of my life.

Here is a slideshow that I made abt my nite. Posted that shit on my facebook.

Overall, it was a kewl ass nite. I wish more of my fave bands would collab with mnstrm brands on marketing gimmicks, but I am not sure if the bands that I like are 'mainstream enough' to be worthy of name brand mrktng synergies. Seems like this is 'the future of marketing.' U can't rlly get much ROI when it comes to banner ads, but u can 'create memorable, blggble experience' if you do something that seems artsy and meaningful (and photographs well).

I am scared that some of the best moments of my life (music festivals, the Super Bowl, serving in Desert Storm, graduating from high school) were just marketing gimmicks created by Corporate America.
Do u think this kind of marketing is 'authentic' or 'dangerous'?

Have u ever participated in a 'spoogefest'?

'peace out, bitches. My life is so WIN! Best...Concert...Ever....' -the spirit of this pic