The Impact of Sports Marketing on Regular Bros: This Bro is a Witness | Hipster Runoff

The Impact of Sports Marketing on Regular Bros: This Bro is a Witness

Photo via BallDon'tLie


It's kinda weird how we're all 'witnesses' 2 marketing, and we are impacted by the stuff that is around us. I noticed this bro from Cleveland Ohio who had actually 'converted his garage' into some sort of tribute to his favourite African American athlete in the world, an NBA basketball player named LeBron James who plays in the same city. It seemed weird 2 me, mainly because sports don't really mean anything, and I thought every1 realized that sports is just some sort of intense marketing + branding experiment for males.

Sorta wonder 'why' this bro felt moved to convince his parents to let him turn their garage + old ppl convertible into a LeBron James Tribute Zone. I understand 'being a fan' since I am theoretically a 'fan' of a bunch of indie bands, but I feel like this would be the equivalent of painting ur car to match the Merriweather Post Pavvy cover. It seems 'extreme', like instead of living ur life, you are getting too emotionally attached to the characters + brands that 'sports' create.

I am not sure why LeBron James would 'inspire him' to architecturally alter his property. From what I understand, LeBron James thinks that he is a 'chosen one' when it comes to life. Maybe he 'convinced every1 in Cleveland' that he is some sort of God. (seems like a tattoo that only 'an ass hole' would get/only 1-4 people in the world are 'actually qualified to receive').

I am not sure if this tattoo means that he thinks he is 'better than every1 else at everything' or just at basketball. From what I understand, LBron has not won an NBA Championship and Michael Jordan won 6 of them. Kinda feel like that makes Michael Jordan, Tiger Woods and Lance Armstrong's brands 'legit', since they 'won stuff.' Seems like Nike possibly 'jumped the gun' on branding LeBron James, or perhaps he is the only athlete 'simple enough' to go along with an 'over-the-top' campaign in our modern world where people feel 'shitty' after seeing some1 rub their greatness in ur face.

I feel like the entity 'LeBron James' is some sort of propaganda to save the psyche of people who live in Ohio. From what I understand, living in Ohio is 'a very depressing experience', since u are 'trapped in ur life. I feel like Nike probably recognized the opportunity to 'trick the people of Ohio' into thinking that their life would be improved if LeBron James won more basketball games.

This billboard seems 'insane.' I feel like I would understand why some1 had a 'warped sense of self/the world' if they 'green lit' this sort of billboard.

Nike understood that it was important to reach the white t(w)een bros, and lure them with the 'opportunity to co-brand with 'greatness.'

I am an advocate of children participating in sports/following a favourite team for a 'sense of belonging.' It seems way more healthy than letting your tween 'get into the Disney brand'/Jonas Brothers/Twilight books/etc. The spirit of 'sports' seems positive 'on the field', but I am scared of 'how warped shit can get' when it comes to uppermiddle class male teen bros who 'think that they are the shit.'

Worried that these types of bros are the ones who 'actually fall for sports marketing campaigns.'

Nike even paid Warren Buffet to be a 'witness' to this marketing scheme.

Seems like important African American artists who white ppl think are 'kewl' even participated in this whole 'witness' marketing gimmick. [via Kanye Meme]

Damn. Worried about athletes/rappers/African Americans/Nike and how they brand 'greatness.' I feel like the 'zeitgeist of greatness' is something that white males are pretty into, but I am not sure if it is a healthy concept to explore before a male is truly mature enough to understand his place in the world.

TeenBros who believe that they are 'great' pride themselves' in having the latest expensive shoes.
TeenBros who believe that they are 'great' are never 'team players.'
TeenBros who believe that they are 'great' often have bad fathers who are not grounded in reality.
TeenBros who believe that they are 'great' often reach their physical peak during their sophomore year in high school, then go to a subpar university in order to 'continue playing their fave sport' and major in some field that they honestly believe will 'enable them to stay close to the game that they love', including 'sports medicine', 'sports business' and 'sports marketing.'
If my son is a sports bro, I will monitor the influence of marketing on his psyche. Mainstream Teens are impressionable too.

I don't want my son to evolve into a TeenBro who thinks he is 'great.' I just want him to be happy 4 the right reasons, even if that means he 'plays in the High School Jazz Band'/a local ska band (maybe not).

Should I convince my parents to convert my garage into a tribute 2 ______________?

This post is intended to appeal to the sportsbro and post-teensportsbro demographic.