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Is Adidas Effectively Marketing 2 Alts?

Yall. I recently attended a show by the ‘crossover’ faux-indie band The Ting Tings because I heard that they were giving away free Adidas track suits, and all alcohol for free [via Bud Light]. Apparently the event was some sort of ‘marketing’ project by the Adidas viral + alternative marketing division.

Here is a picture of me and my friends after we got free tracksuits. Totally ‘rockin it Tennanbuam style.’ (that’s me in the shuttershades.)

Photos via ampradio


‘Score! Free adidas tracksuits + Bud Light… i gotta feeling that 2nites gonna be a good nite…’ -my fb status sent via iPhone

I think that the party was meant to ‘get artistic’ since they handed out free ‘glow in the dark’ paint. I think that the ppl attending the concert were supposed to create some sort of SPOOGEFEST that could be captured on camera. This is a member of the Ting Tings.

From what I understand, the amount of paint on u is directly related to the amount of fun u had at the event.

It was really a blast…can hardly remember that nite! Here’s a picture of me ‘n’ the gang. We have all just recently moved to LA trying to find our place in the entertainment industry, and I feel like the first time, we all felt like we were a part of a micro-social network like the ones we see on TV [via Friends/Seinfeld/Sex and the Citys].

It seems like this was the perfect alt experience. It’s sad that bands can’t create memorable experiences like this on their own bc they don’t have enough money. I feel sad that Adidas had to fund the most meaningful live experience of my life.

Here is a slideshow that I made abt my nite. Posted that shit on my facebook.

Overall, it was a kewl ass nite. I wish more of my fave bands would collab with mnstrm brands on marketing gimmicks, but I am not sure if the bands that I like are ‘mainstream enough’ to be worthy of name brand mrktng synergies. Seems like this is ‘the future of marketing.’ U can’t rlly get much ROI when it comes to banner ads, but u can ‘create memorable, blggble experience’ if you do something that seems artsy and meaningful (and photographs well).

I am scared that some of the best moments of my life (music festivals, the Super Bowl, serving in Desert Storm, graduating from high school) were just marketing gimmicks created by Corporate America.
Do u think this kind of marketing is ‘authentic’ or ‘dangerous’?

Have u ever participated in a ’spoogefest’?

‘peace out, bitches. My life is so WIN! Best…Concert…Ever….’ -the spirit of this pic

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24 Comments

  1. HEKIDS
    Posted September 28, 2009 at 2:20 pm | Permalink

    ‘FIRSTZ’

    Reply

    //////////Reply by spacebrain
    //////////Posted

    @HEKIDS, fuck u

    Reply

    //////////Reply by HOMOSAPIEN_FUCK
    //////////Posted

    @spacebrain, hahahaha

    Reply

  2. spacebrain
    Posted September 28, 2009 at 2:25 pm | Permalink

    since wen does adidas sponsor gwar concerts

    Reply

  3. Posted September 28, 2009 at 2:33 pm | Permalink

    um wtf..

    Reply

  4. Posted September 28, 2009 at 2:34 pm | Permalink

    just bad

    Reply

  5. authentic
    Posted September 28, 2009 at 2:40 pm | Permalink

    that party looks “hella ghey”

    Reply

  6. monster
    Posted September 28, 2009 at 2:43 pm | Permalink

    Can’t wait for the Brawl with the Black Lips and Wavves next weekend.

    Reply

  7. Mugabe
    Posted September 28, 2009 at 3:09 pm | Permalink

    Hitler is alt now. http://www.youtube.com/watch?v=KmyPSw3TtlQ

    Reply

  8. bbbbb
    Posted September 28, 2009 at 3:17 pm | Permalink

    as if the world needed more proof the ting tings are terrible. they were the first wave of the indie-pocalypse, and its now its happening all around us yall

    Reply

    //////////Reply by generk witty cmmnt
    //////////Posted

    @bbbbb,
    if anything, the first wave was ‘the shins’ a few years ago.

    Reply

  9. brovbro
    Posted September 28, 2009 at 3:29 pm | Permalink

    carles, lets focus on the ‘indie’ fight of the century that is nearing. natty williams (wavves) v. redneck jared (black lips). its like part of me fighting the other part of me.

    Reply

  10. Posted September 28, 2009 at 3:36 pm | Permalink

    adidas flyboys are nice

    Reply

  11. srbglfklb
    Posted September 28, 2009 at 3:42 pm | Permalink

    yo crls. sig post. sig party. ‘preciate the coverage.

    luv yuh nigz

    Reply

  12. alt.kewl
    Posted September 28, 2009 at 4:12 pm | Permalink

    u think ting x2 rented those guitars, thats a hella of lot of paint 2 get on ur gear lol

    Reply

  13. brice
    Posted September 28, 2009 at 4:32 pm | Permalink

    yo dudes and dudettes yall just haters and yall dont even understand HOW MUCH PUSSY me and my bros got that night it WAS THE BEST SHIT EVER since that one time in college when my bro Frizz SUP FRIZZ IF UR READING THIS got so wasted and fell down the stairs onto that fat tri delt bitch

    yo bro, that was so SICK!!!!! !!
    but really bros this paint party was the shit and yall hipsters are just haters

    Reply

    //////////Reply by lainz
    //////////Posted

    @brice, this bro needs to chill.

    Reply

  14. jelly
    Posted September 28, 2009 at 5:13 pm | Permalink

    did anyone actually read the original link at

    http://www.ampradio.com/2009/09/adidas-the-ting-tings-paint-party/

    if that was posted verbatim here i would’ve actually thought carles wrote it.

    Reply

  15. vdieselfor20
    Posted September 28, 2009 at 5:14 pm | Permalink

    this is ur ’shitty period’. waitin for the next kanyegate post.

    Reply

    //////////Reply by vdieselfor20
    //////////Posted

    @vdieselfor20, actually this post isnt that bad. nerrmind

    Reply

  16. brian
    Posted September 28, 2009 at 6:24 pm | Permalink

    <3 u adidas

    Reply

  17. Posted September 28, 2009 at 6:44 pm | Permalink

    “I am scared that some of the best moments of my life … were just marketing gimmicks created by Corporate America.”

    First steps brought to you by Nike
    First kiss brought to you by Smint
    Losing your virginity brought to you by Trojan Her Pleasure

    Reply

  18. Ugah Shaka
    Posted September 28, 2009 at 6:57 pm | Permalink

    yo carles write about afropop! like vmp wknd and vry best n hi places etc.

    Reply

  19. Posted September 28, 2009 at 7:08 pm | Permalink

    peace out, bitches. My life is so WIN! Best…Concert…Ever….

    now lets go eat some FROYO

    xxxxxxxxxxxx

    Reply

  20. the web is the end
    Posted September 28, 2009 at 7:47 pm | Permalink

    gonna have to remove hro from my toolbar bro
    think I need to get free from the internet
    think I need to find out what’s real on the street
    are we all going to disappear into our computers?
    have we already disappeared?
    I heard you need to live to produce something meaningful
    something real
    what happened to the future?
    need to fuck in space.. see ya bros

    Reply

    //////////Reply by kooku 4 koko puƒƒsz
    //////////Posted

    @the web is the end, ¥ø pass the weed hoggerbro

    Reply

  21. HOMOSAPIEN_FUCK
    Posted September 28, 2009 at 8:46 pm | Permalink

    Hate the CULT of POPULAR/University SAYINGS. Here are a few.

    BEST.NIGHT.EVER
    BEST.SONG.EVER
    BEST.LUNCH.EVER
    (Insert something Mundane, make it interesting)

    OH.Hello There…AIDS
    OH.Hello There…6 am
    OH.Hello There…Test I didn’t study for.
    OH.Hello There…Threesome in the library
    (Sound causual about something out there)

    Omg I lost my phone… FML For REALZIES.
    Omg Late to school missed the buss… FML
    (Complain about mundain shit)

    OMG OMG OMG Did you see Friends Finale “soooo gooood!”
    OMG OMG OMG DID you hear what our professor said to that girl “Sooooooo gooood!”
    OMG OMG OMG Is this that new snoop track? “SOOOO GOOOD”

    These are the basic social phrases one must know to be in the CULT of POPULAR/University SAYINGS.

    Reply

    //////////Reply by Bebe
    //////////Posted

    @HOMOSAPIEN_FUCK,

    HOMOSAPIEN FUCK UNDERSTANDS MY HATRED OF ‘FROYO CULTURE’?!?!?!
    All that FML, MLIA, “Coolest/Best.___.Ever.”, FTW, WIN, FAIL, epic, uber, “Well played, ____” jargon?!

    We need 2 chat

    Reply

    //////////Reply by HOMOSAPIEN_FUCK
    //////////Posted

    @Bebe, haha that’s funny. Froyo Culture, like your branding .

    Text Me ‘ASAP’

    Reply

  22. herro
    Posted September 28, 2009 at 9:03 pm | Permalink

    ‘OMG BEST.WEEKEND.EVER. omg im soooo hungoverrr’

    Reply

  23. rob
    Posted September 28, 2009 at 9:24 pm | Permalink

    what about the g20 riots and the sound cannon…

    Reply

  24. HROfan_6117
    Posted September 29, 2009 at 4:40 pm | Permalink

    I honestly thought this was one of the best HRO posts I have read in a while. literally ‘lol’d.’

    Reply

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