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Is Miracle Whip the Secret Ingredient 4 ‘Individuality’?

How many authentic alts can u count in this video?


My entire life, I have tried to be an individual. I want to be noticed. I don’t want to blend in, nor do I want to be ordinary, boring, or bland. It’s very hard, particularly in the internet age where trend adoption happens so instantaneously [via viral tweet buzz]. I just want to be myself, and some how stay an ‘individual’ without being ‘mainstream cool’ enough for people to copy me.

According to this commercial, Miracle Whip is somehow a gateway to individuality and authenticity. Traditional mayonnaise represents everything ‘uncool’ and ‘mainstream’ about the world. I traditionally utilize my ‘taste in music’ and ‘technological adaptation’ to set myself apart, but it’s kinda weird how little things like ‘condiment choices’ can go a long way towards establishing a unique personal brand. Sorta like ppl who dip their fries in _______ instead of ketchup.

It seems like the people in this commercial are partying, enjoying life, and spending time with other human beings. They all seem confident in their personal brands, as if they have made a happy life where they can have rooftop parties in urban environments. I think it is safe to assume that they achieved this comfortable status by consuming Miracle Whip. Might go to Whole Foods and see if they have Miracle Whip, or if they try to tell me that organic mayonnaise is better 4 u.

Do u use Miracle Whip?
R u counting calories?
What is the most authentic condiment?
Should I just start saying ‘that’s s00 mir whip’ instead of ‘that’s s00 alt’ and ‘that’s s000 mayo’ instead of ‘that’s fckng mnstrm’?
If I smear some Miracle Whip on my AnCo vinyl, will it sound better?
Should I be Miracle Whip 4 Halloween?
Does it make u feel uncomfortable when generic products ‘over-brand’ themselves in order 2 ‘be kewl’ with ‘hip ppl’?

Miracle Whip might be the new Alt.
Miracle Whip might be some sort of ‘enzyme’ which enables authenticity.
Miracle Whip might be the new Sparks/PBR.
Plugging your head phones into an open jar of Miracle Whip might produce the best music ever made.
Miracle Whip might ‘prevent STDs and babies’ if u use it while having the sex with lovers.
Last night a dab of Miracle Whip saved my life.

Really feel like this marketing campaign ’spoke to me.’
When they tell u ‘Don’t Be So Mayo’
They are really telling u
‘Don’t be such a mnstrm fggt.’


Who has had a more positive impact on society: the designer who designed ‘the iPod/iPhone/macbook’ or the designer who designed the ‘upside down squeeze bottle’?

Note: Carles has ‘fixed’ HRO and commenting is now available.

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51 Comments

  1. J
    Posted September 4, 2009 at 10:56 am | Permalink

    first
    and ewwwwwwwww

    Reply

    //////////Reply by SRSLY
    //////////Posted

    @J,
    CARLES
    CARLES
    CARLES
    PLEASE
    PLEASE
    PLEASE
    COVER THIS AMAZING TRACK
    “GOD HATES THE WORLD”
    http://www.break.com/usercontent/2007/5/Westboro-God-Hates-The-World-Music-Video-292196.html

    Reply

    //////////Reply by anonymousse
    //////////Posted

    @SRSLY, um, get your own blog and cover it.

    Reply

  2. J
    Posted September 4, 2009 at 11:02 am | Permalink

    ps. Carles, your blog/PHP keeps adding a “%” after the last “/” on each post resulting in a “bad” or “mnstrm” request. in order to post comments or navigate in general i had to delete the % from the URL. what gives? are you trying to see who is really web authentic?

    Reply

    //////////Reply by ne pas
    //////////Posted

    @J, damn. thought hro ‘fucking hated me’ or sum thing. culdn’t cmmnt all morning. this bro seems ‘tech savvy’. thnx 4 the help!!!!

    Reply

  3. EFF G.Gillies
    Posted September 4, 2009 at 11:38 am | Permalink

    Love seeing who is really “web authentic” y’all. OMG, just found out that Mir Whip was invented during the great depression as a “less costly” version of mayo for the “poors who couldn’t afford the real thing”. SO FUCKING DISILLUSIONED! I didn’t want 2 be bland, but now i found out that mir whip is just about being “poor”. h8 u kraft. h8 u for blending salad dressing until it was a creamy substance.

    Reply

  4. Eric
    Posted September 4, 2009 at 11:45 am | Permalink

    So glad I’m not the only one whose browser sends ‘msntrm requests’ feel so connected yall

    Reply

  5. Posted September 4, 2009 at 12:08 pm | Permalink

    You’re so 25%.

    Reply

    //////////Reply by jjj
    //////////Posted

    @jjj, %25… like in non-America.

    Reply

  6. Posted September 4, 2009 at 12:15 pm | Permalink

    What’s with the ‘%’ biz?

    Reply

    //////////Reply by ne pas
    //////////Posted

    @Nick, feels like a movement i can ‘get behind’

    Reply

  7. J
    Posted September 4, 2009 at 1:16 pm | Permalink

    Note: Carles has ‘fixed’ HRO and commenting is now available.

    Reply

  8. Fggt #112
    Posted September 4, 2009 at 1:42 pm | Permalink

    the mir in mir wip is cocaine thats why its s00 alt

    Reply

  9. Posted September 4, 2009 at 1:59 pm | Permalink

    Bonus bullshit Miracle Whip coverage:

    http://nobrandlikehome.com/?p=255

    Reply

    //////////Reply by 420420420420
    //////////Posted

    @James, No1 cares about ur crap HRO ripoff

    Reply

  10. Posted September 4, 2009 at 2:13 pm | Permalink

    ‘not your grandma’s miracle whip’

    Reply

  11. bANANAS
    Posted September 4, 2009 at 2:15 pm | Permalink

    that commercial makes me hate miracle whip & every recipe calling for that capitalist white creamy mayo alternative.

    Reply

  12. fggt #113
    Posted September 4, 2009 at 2:18 pm | Permalink

    i hope they collabo with AmAppy and make some ultrahott ads

    Reply

    //////////Reply by ne pas
    //////////Posted

    @fggt #113, fggt #114 here, we shuld chill [via anal sex]

    Reply

    //////////Reply by fggt #115
    //////////Posted

    @ne pas, fggt #114, fggt #113, fggt #112, bring the kool whipp so it can “be authentic’ anal sex

    Reply

    //////////Reply by lykk
    //////////Posted

    @fggt #115, i think you mean ‘bring the miracle whip’

  13. Posted September 4, 2009 at 2:18 pm | Permalink

    Worst commercial ever.

    Gr8 post.

    Balance.

    Reply

  14. Posted September 4, 2009 at 2:38 pm | Permalink

    Come spelunking!

    Reply

    //////////Reply by dee
    //////////Posted

    @Carles Badcaverns, “cum” spelunking?

    Reply

  15. Funky Rutabaga
    Posted September 4, 2009 at 3:43 pm | Permalink

    Feel Miracle Whip is authentic, now that Whole Foods is being boycotted. Feel I can go to the corner store and not be embarassed to purchase mass quantities of Miracle Whip.

    Reply

  16. quadruple x
    Posted September 4, 2009 at 3:54 pm | Permalink

    Why the fuck are you letting I hope they serve beers in hell advertise on your site? You’ve just officially traded in all your cred.

    Reply

    //////////Reply by tupac
    //////////Posted

    @quadruple x, “little or no cred” is the new alt

    Reply

    //////////Reply by mr. jeffers
    //////////Posted

    @tupac, i knew you were alive

    Reply

    //////////Reply by bANANAS
    //////////Posted

    @tupac, hahah!! s0 true.

    Reply

  17. blkflgbrs
    Posted September 4, 2009 at 4:35 pm | Permalink

    fug this post.

    Reply

  18. Al x
    Posted September 4, 2009 at 4:40 pm | Permalink

    Gross h8 u mirwhip and mayo

    Reply

  19. mr. jeffers
    Posted September 4, 2009 at 5:23 pm | Permalink

    if u think about mayo / M wHip long enough it induces vomiting.

    Reply

  20. s4m
    Posted September 4, 2009 at 5:23 pm | Permalink

    fucking h8888888 this sh1t. Fuck you crls. I am NOT Carles. Mayo= the miraclewhips=poop=mnstrm

    Reply

    //////////Reply by johannahfrances
    //////////Posted

    s4m=soo4mayo

    Reply

    //////////Reply by s4m
    //////////Posted

    @johannahfrances, suck my fuck ing d!ck

    Reply

  21. the fink
    Posted September 4, 2009 at 5:57 pm | Permalink

    CARLES… i want some of the weed you’ve got… i know yr milking the bong, stop holding out brah!

    Reply

    //////////Reply by crzyeyes
    //////////Posted

    @the fink, bro I think ur in my economix class

    Reply

  22. Posted September 4, 2009 at 7:28 pm | Permalink

    i’m gonna eat a whole jar of mir whip to be so ironic.

    either ppl around will laugh @ me or i’ll spawn my own party and kick every1 out.

    Reply

  23. chukkie
    Posted September 4, 2009 at 7:32 pm | Permalink

    f*ckin whipsters

    Reply

  24. Hdub
    Posted September 4, 2009 at 7:43 pm | Permalink

    best condiments= sriracha, balsamic vin a.k.a ball vin, whipped cream, catsup

    worst= mayo, miracle whip, ranch

    Reply

  25. Spoon
    Posted September 4, 2009 at 8:41 pm | Permalink

    What the fuck…crls.

    Reply

  26. chorles
    Posted September 4, 2009 at 9:10 pm | Permalink

    “whipster or maynstream” -CEO of miracle whip products co.

    but obv they are actually trying to play the “ironic market” (via hipsters who buy sillie mainstream products).

    Reply

  27. i made a gif
    Posted September 4, 2009 at 9:18 pm | Permalink

    i was inspired by this short film to re-envision it as an animated gif. i hope y’all find it moving.

    http://i280.photobucket.com/albums/kk197/orkid682/dont-be-so-fucking-mayo.gif

    Reply

  28. Posted September 4, 2009 at 9:28 pm | Permalink

    miracle whipp is grozz

    Reply

  29. Posted September 4, 2009 at 9:44 pm | Permalink

    Those people weren’t alt.

    Reply

  30. Posted September 5, 2009 at 12:06 am | Permalink

    what str8 bros eats miracle whip, mayo, veganaise, or any white substancey spread?

    Reply

  31. Tweener
    Posted September 5, 2009 at 12:32 am | Permalink

    THAT COMMERCIAL IS SO EDGY WHERE DO I SIGN UP?

    Reply

  32. Hung Fa Lo, Yo
    Posted September 5, 2009 at 12:40 am | Permalink

    suck on this mnstrm trash:

    http://en.wikipedia.org/wiki/File:Sriracha_hot_chili_sauce.jpg

    Reply

    //////////Reply by Aaron
    //////////Posted

    @Hung Fa Lo, Yo, If you like that shit you sir are a pussy sambal oelek is the good stuff. tug on your sack and experience the real stuff you fagget.

    ps take off your tight jeans

    Reply

  33. ALT GORE
    Posted September 5, 2009 at 4:44 am | Permalink

    LoL as if Mayo was ever meinstream, i still eat ketchup :D

    Reply

  34. dax jax
    Posted September 5, 2009 at 9:02 am | Permalink

    It would appear that the mainstream marketing industry has caught on to alt.

    Thomas Frank predicted this!

    Reply

  35. Posted September 5, 2009 at 12:41 pm | Permalink

    Whipster Runoffs are s000 8th grd.

    Reply

    //////////Reply by hot pants
    //////////Posted

    @gnar sesh, your face is s000 8th grd.

    Reply

  36. Posted September 5, 2009 at 6:54 pm | Permalink

    its a sad day for hro when carles has to resort to making post about mayo…. miss u 2k7 HRO

    Reply

  37. zxcvb
    Posted September 5, 2009 at 7:09 pm | Permalink

    They didn’t even use any alt tunes. What a fucking rip [via 'astroturfing']!

    Reply

  38. Posted September 5, 2009 at 9:27 pm | Permalink

    Yeahh… I blogged about this commercial in June. Kinda disappointed in Carles. Link in the name above.

    Reply

  39. Aaron
    Posted September 6, 2009 at 5:12 am | Permalink

    Mayo till death, h8 you shitty mirry whip. Authentic my ass. Me and Aoki bathe in the hellmans

    Reply

  40. Posted September 6, 2009 at 9:22 am | Permalink

    http://www.last.fm/user/breckgordon
    THIS PERSON KNOWS WHO CARLES IS

    Reply

    //////////Reply by gretch
    //////////Posted

    @gibagytes, i know who he is too……did my research…that cunt better be scared…i think people are going to be surprised…the scam is kind of up soon…..

    Reply

    //////////Reply by sarahrightnow
    //////////Posted

    @gretch, so web 2.0.

    Reply

    //////////Reply by gibagytes
    //////////Posted

    @gretch, i think ive got a pretty good idea too, i was one of the first person to read this blog, and i know he used to regularly read another blog called pandatoes. people are clockin ya carlo

    Reply

  41. brobro
    Posted September 6, 2009 at 1:53 pm | Permalink

    i think carles is a gurl ya’ll

    Reply

    //////////Reply by b4hc
    //////////Posted

    @brobro, would luv her…………

    Reply

  42. jonbeard
    Posted September 6, 2009 at 2:50 pm | Permalink

    veganaise is the most authentic “aise”

    Reply

  43. Chairman Mayo
    Posted September 6, 2009 at 3:04 pm | Permalink

    Whip it.

    Reply

  44. indy
    Posted September 6, 2009 at 4:13 pm | Permalink

    i don’t think this is true. it might be, though.

    Reply

  45. dee
    Posted September 7, 2009 at 11:13 am | Permalink

    i love breakbot

    Reply

  46. dee
    Posted September 7, 2009 at 11:15 am | Permalink

    i already read the ur-post of this via the cmmnts in a prev. post and it depressed me, so i’m not reading this post, just scrolling down to the cmmnts section to feel “part of sumthing” for a few min

    Reply

  47. lurrr
    Posted September 7, 2009 at 6:39 pm | Permalink

    Ehhhhhhh god.
    I thought the MUSIC that you liked made you an individual.

    First it was like,
    Maynstream: I like Fall Out Boy, but also a lot of other shit.
    Whipster: The only things I’ll ever listen to are Aminal Collective and Girl Talk.
    Super Whipster: I listen to horrible music, u definitely would not be interested.
    And now it’s like,
    Maynstream: Best Foods Mayo makes a good sammich, but srsly I don’t really care.
    Whipster: MIRACLE WHIP MIRACLE WHIP MIRACLE WHIP MIRACLE WHIP MIRACLE WHIP!

    Reply

    //////////Reply by Demosthenes
    //////////Posted

    @lurrr,
    Yeah, it’s almost like everything is going under synesthesia… u knw when hearing a certain sound makes you think of a certain colour… everything is becoming a mishmash of stimuli designed not to fulfill a human sensory organ, but to represent an image or an emotion. In this case alt.

    Reply

  48. poophead
    Posted September 7, 2009 at 11:05 pm | Permalink

    this blog is soooo mayo OMFG

    Reply

  49. TASTYY
    Posted September 8, 2009 at 5:06 pm | Permalink

    http://tinypic.com/r/1fxwn9/3

    Reply

  50. RJC
    Posted September 9, 2009 at 6:57 pm | Permalink

    No one here takes authenticity seriously, why should Miracle Whip?

    Reply

  51. Olivia
    Posted October 16, 2009 at 4:12 pm | Permalink

    Stephen Colbert makes hilarious parody of our Miracle Whip commercial: http://www.hulu.com/watch/102593/the-colbert-report-thu-oct-15-2009?c=570:749.

    Apparently, he can’t handle Miracle Whip because he thinks we don’t cause enough mayo-ham. So which side are you on, mayo or Miracle Whip?

    Reply

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