The Beach House Theory of 2k10.

[MP3]
Beach House Norway

Analysis of the Cultural and Critical Impact of this Song:

This mp3 is the ‘beginning/launching point/kickoff’ of the 2k10 music season. The first step on an annual cycle to attempt to understand ‘who is the best/most culturally relevant/buzzworthy/meme-able’ band of the year. It is this cycle which gives the blogosphere purpose, giving us a reason to live/evaluate/judge even though ‘time’ is irrelevant on the internet.

Beach House’s PR/marketing team should be commended for setting the tone for 2k10. In the post-chillwave era, we will be looking for meaningful music that has substance–lyrically, emotionally, musically. No more ‘going to the beach and chilling’ music by bands who we will never hear from again. 2k10 will be all about people ‘overcompensating’ and ‘wanting a full album experience’ after spending the last 2-4 years scavenging for mp3s in the hypemachine world. Wonder if the XX will be cited as the end of chillwave since their album was so meaningful/vulns.

2k10 will feature releases by the established tier 1 bands such as Arcade Fire, Panda Bear, MGMT, Of Montreal, and Vampire Weekend. It seems like Beach House is on tier 2 of the indie band power chart, with a ‘beloved’ 1st and second album. I think the Beach House Theory of 2k10 would predict that Beach House is ‘the front runner’ for 2k10’s album of the year because of the criticism-sphere’s desire to ‘anoint’ a band that they ‘created.’ It seems ‘too predictable/boring’ for most web outlets to continue to gush over the same bands over and over, unless they are AnCo/PandyBear. We love to ‘watch a band grow’ into ‘artists who can put together a complete album.’ We will reward them for their efforts, and their willingness to share with us. If they are good to us during their buzzband phase and don’t do anything too inauthentic/gimmicky, then ‘deliver’ on a second album that demonstrates progress, we will ensure that by their third album, we will grant them Alternative Tenure–our gift to them which includes ‘guaranteed coverage’ of releases/tour dates/miscellaneous tidbits, minimal negative/attacking coverage of your brand, and the promise to band that our website will link to the website that is selling their album for years to come.

Wondering if a major label/marketing team will see the appeal of Beach House, and attempt to turn her/them into Feist 2.0 + bro who plays guitar and has an interesting drum machine in a suitcase. Wonder if this post-TingTings era will ‘embrace’ them. Seems like they wouldn’t have a poppy/ghey girly song on this album, so their chances of ‘crossoverability’ are diminished. Dark tones/vulnerability will keep their appeal strong within the indiebrocriticismsphere during 2k10.

If u had 2 bet ur entire bank account, who would yall ‘bet on’ as album of the year creator in 2k10? Do u buy the theory that critics need 2 ‘pick something new 2 seem fresh’, or will they just have predictable favourites that demonstrate their unwillingness to move forward into our modern era. Is Ratatat the ‘wild card’ in the 2k10 album of the year race?


/////////

missing u.

Srsly tho… do yall feel like Ed Droste’s twitter suicide is the indie equivalent of Heath Ledger’s murder/suicide, Michael Jackson’s death, or Miley Cyrus’ internet suicide?

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50 Comments

  1. jc
    Posted November 20, 2009 at 3:56 pm | Permalink

    BEACH HOUSE FUCKING SUCKS

    sry!

    Reply

    //////////Reply by Anonymous
    //////////Posted

    @jc, nuh’ aww

    Reply

    //////////Reply by Z
    //////////Posted

    @jc,

    u spelled 1st wrong asshole

    Reply

    //////////Reply by el fggt
    //////////Posted

    @jc,
    oh no u di-int

    Reply

    //////////Reply by jvac
    //////////Posted

    @jc,

    http://www.albinoblacksheep.com/flash/norway

    Reply

  2. Anonymous
    Posted November 20, 2009 at 3:58 pm | Permalink

    ps ‘Feist’ 2.0

    Reply

  3. Lake House
    Posted November 20, 2009 at 4:05 pm | Permalink

    Wonderful band and great live. Upset that Beyonce & Jay-Z didn’t see their performance at the Pool Parties. I thought they were better than GB. Vicky is dreamy.

    Reply

    //////////Reply by marisol
    //////////Posted

    @Lake House, i agree, saw them there too!

    Reply

    //////////Reply by Lake House
    //////////Posted

    @marisol, I was sitting behind the stage by the water for their set and kept getting dirty looks for applauding. God forbid any one disturbs Williamsburg’s grubby elite whilst they sun. Glad to hear I wasn’t the only one completely captivated by Victoria and Alex. Too bad we didn’t bump into each other – we could have exchanged life stories and the life stories of all our friends while waiting in line for the Porta-Pottys.

    Reply

  4. chilisfan
    Posted November 20, 2009 at 4:07 pm | Permalink

    kind of “fucking love” the distinction between tier 1 and tier 2 indie bands. feel like most of my maltstream friends just listen to tier 1 bands. wish i knew more alts who listened to tier 3 music (via dubstep)

    Reply

    //////////Reply by HJ
    //////////Posted

    @chilisfan, i agree, sort of more interested in tier 2 though via miami horror, and twelves debut. think uffie is finally gonna put out an album which will prolly have better remixes of then the actual album itself. think breakbot might debut as well

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @HJ, Will The Twelves’ debut or The Breakbots’ debut actually have new material or will it just be compiling their already blogged abt mp3s like what The Steven Aokis did in 2k7? Like “Here kids. Here is a physical product containing mp3s that you could have downloaded one to two years ago from the indiebrocriticismsphere if you had been relevant enuff 2 know what was good for you.”

    Contrast that with, LCD Soundsystem, Hot Chip, and Gorillaz all scheduled to bring new musical products to market next year. These will leak b4 NYE, but we’ll still give them their 2k10 credit via best of lists like we’re doing with Anco’s MPP.

    <3 The Twelves
    jus sayin
    <3 The Breakbots
    think Miami Horror is meh
    <3 Miami Horror remix of "This Heart Attack" by Faker
    tho

    Reply

    //////////Reply by HJ
    //////////Posted

    @SilverTell, the twelves sing im pretty sure via their 2 demo tunes so i dont see the remixes being the album but you are prolly right bout the breakbots what bout the midnight juggies 2?

    i see what ur saying though all my fav. bloody beetroot songs were released before that album ever came out. sort of a cop out indeed.

    ur smart though i think ill give you an hj the next time we are at an alt show drinking pbrs

    //////////Reply by andrew
    //////////Posted

    @chilisfan,

    I’ll be your friend. I listen to mostly post-dubstep (wonky) stuff, techno, weird house, experimental electronic music, and whatnot. The Wire and XLR8R are always good for getting up on that stuff. LA beat stuff and whatnot.

    Reply

  5. eh...
    Posted November 20, 2009 at 4:15 pm | Permalink

    This came out days ago, is it really still ‘relevant’ to blog about it?

    I don’t think so!

    Reply

    //////////Reply by broseph stalin
    //////////Posted

    @eh…, aka 20 blog years.

    Reply

  6. Posted November 20, 2009 at 4:19 pm | Permalink

    FIRST!

    Reply

  7. n
    Posted November 20, 2009 at 4:20 pm | Permalink

    Fuck me.

    Reply

  8. bloopie
    Posted November 20, 2009 at 4:30 pm | Permalink

    nice mp3

    sounds kinda postrock tho
    feel like that will not be a helpful direction to go in

    Reply

    //////////Reply by grant golland
    //////////Posted

    @bloopie, sounds like fleetwood mac to me…

    Reply

    //////////Reply by anonymous
    //////////Posted

    @bloopie,

    miss u gy!beyeliner///

    Reply

  9. Bipster
    Posted November 20, 2009 at 4:38 pm | Permalink

    I want to fucking ‘make love’ to Victoria Legrand.

    Reply

  10. Posted November 20, 2009 at 4:55 pm | Permalink

    http://web.blogads.com/adspotsfolder/ba_adspotsfolder_revision_create_shortcut?persistent_uid=0013c13569feea88c38c4f07f433848a

    Reply

    //////////Reply by d00dz
    //////////Posted

    @jjj, Yo looks like Carlos is mad paid yo!! Fuck dude.

    Reply

    //////////Reply by b4hc
    //////////Posted

    @d00dz, ‘over it’

    Reply

    //////////Reply by jjj
    //////////Posted

    @b4hc, not sure if I should shell out $150 to put a pic of myself on HRO for a week.

  11. dealetente
    Posted November 20, 2009 at 4:59 pm | Permalink

    Carles you act like you’ve discovered marketing or something. Welcome to the 19th century. Just because artists/marketers/ceos try to manipulate us through a different medium doesn’t mean we’re being manipulated any differently.

    Reply

  12. Posted November 20, 2009 at 5:07 pm | Permalink

    also from norway

    that burzum bro is coming back in 2k10

    exciting, maybe

    Reply

    //////////Reply by p jay
    //////////Posted

    @Chris, hope the burzum bro has some “chill” tracks on the new album.

    need some more memory tapes mp3s.

    Reply

  13. Lord B
    Posted November 20, 2009 at 5:28 pm | Permalink

    Carles, did you forget that the 90’s ever happened? That Beach House song sounded like a cheap charley/third rate Slowdive out take. “Entry level” can’t even begin to describe that crummy MP3.

    You have just lost some major credibility points. Listen to “Souvlaki” by Slowdive and prepare to have your mind completely blown:

    http://www.last.fm/music/Slowdive/Souvlaki

    I can’t believe you of all people need to be schooled. So disappointed in you.

    Reply

    //////////Reply by el fggt
    //////////Posted

    @Lord B,
    UR ARGUMENT IS UNVALID

    all shoegheyz does NOT sound liek the slowdives, esp. not beachouse…… ur just desperate for “Cred”

    Reply

    //////////Reply by Lord B
    //////////Posted

    @el fggt, Oh it’s valid. They are obviously trying to achieve that same style of sound. The jangly guitars drenched in reverb, the tempo, the chord progressions, the voice. It’s all so derivative.

    Cred? Me? Nah. It’s just that Souvlaki is one of the greatest albums of all time…OF ALL TIME!

    Reply

    //////////Reply by hmm,
    //////////Posted

    @Lord B, gheyyy, trying to talk about fucking shoegaze on HRO. i think chillwave is the closest carles has ever come to that genre. might as well bring up toby keith and the dixie chicks while youre about the game of talking about music carles doesnt care about.

    oh and btw, chapterhouse owns slowdive in the shoegazey wars.

    //////////Reply by SilverTell
    //////////Posted

    @Lord B, This is what I read “Carles, did you forget that the 90’s.” yawnnnn

    Reply

    //////////Reply by Lake House
    //////////Posted

    @Lord B, I love me some Slowdive but this is a false comparison – they sound nothing alike. ‘Norway’ is actually a departure from the, (forgive me for saying this), Beach House sound. How anyone can judge a band’s oeuvre (that they’re obviously oblivious to) based on a single is beyond me. Art is art. You either like it or you don’t. What you should have said is “if you like ‘Norway’ you should check out Slowdive.” One more thing, does Neil Halstead have a lock on the jangly guitar market or does he share the rights with Johnny Marr? CRED ME!

    Reply

    //////////Reply by arnie grape
    //////////Posted

    @Lake House, uhh, washed out sounds a lot closer to boring shoegaze than beach house, who sounds a lot more like another ’90s band called low-who is fucking awesome. as are the b-house. but that norway song blows .

    Reply

  14. Posted November 20, 2009 at 5:44 pm | Permalink

    I think the answer will be LCD Soundsystem.

    How dare you 4get their album. Might un-annoint you of ur alt-tenure.

    Reply

    //////////Reply by AstroCandy
    //////////Posted

    @Scott Curtis, can’t we all just agree that LCD Soundsystem is and will always be the most relevant music-making entity?

    sure, they might have lost some alt points with North American Scum (via Stepbrothers soundtrack), but i think most alts would agree that despite their mainstream appeal, James Murphy and the rest of the group are light-years beyond all these other memeable, fly-by-night, EP-generating buzzbands.

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @AstroCandy, “SilverTell” likes this comment.

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @Scott Curtis, “SilverTell” likes this comment.

    Reply

  15. tweenster runoff
    Posted November 20, 2009 at 6:14 pm | Permalink

    mp3s are so kuet

    Reply

    //////////Reply by Bebe
    //////////Posted

    @tweenster runoff, hi

    Reply

  16. Posted November 20, 2009 at 6:23 pm | Permalink

    MGMT is no longer relevant.

    Think Beach House’s new album will be the best of 2k10.

    Reply

    //////////Reply by AstroCandy
    //////////Posted

    @funky_rutabaga, I’m getting really sick of these self-proclaimed uber-alts bashing MGMT just because all of their mainstream friends started banging “Kids” a few months after they did.

    get fucking over it. i know you’ve listened to Oracular Spectacular a hundred times, and i know that you know it’s an amazing album. stop being such a hipster douchebag that gives the rest of the readership of this blog a bad name.

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @AstroCandy, haha

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @AstroCandy, I heard a lot of their new stuff off Congratulations live and they sound like Rock Band®

    kinda grossed me out

    Reply

    //////////Reply by funky_rutabaga
    //////////Posted

    @AstroCandy, I liked one, maybe two songs off of Oracular Spectacular, but I could sense the wave of mnstrm attention coming on. Was pretty sure they were mnstrm at the end of 2k7. And I’m pretty sure I’m not the only one here who listens to Dirty Projectors and chillwave. What are you listening to? MGMT and Lady Gaga?

    Reply

    //////////Reply by chong
    //////////Posted

    @AstroCandy,

    time to pretend ep > oracular

    but i do sorta agree

    Reply

  17. k
    Posted November 20, 2009 at 7:01 pm | Permalink

    I met the dudes from MGMT at a Beach House concert this year.
    Cool stuff.

    Reply

  18. HJ
    Posted November 20, 2009 at 7:08 pm | Permalink

    what bout the midnight juggies 2.0 doesnt that make tier 1? for shame carles…. for shame!

    Reply

  19. Posted November 20, 2009 at 7:27 pm | Permalink

    Seriously can’t fucking believe it’s gonna be 2k10

    Reply

    //////////Reply by SilverTell
    //////////Posted

    @Mike, srsly

    Reply

    //////////Reply by hmm,
    //////////Posted

    @Mike, srsly. life is slipping away yall.

    Reply

    //////////Reply by b4hc
    //////////Posted

    @Mike, remember y2k

    Reply

    //////////Reply by anonymous
    //////////Posted

    @b4hc, remember 2012

    Reply

    //////////Reply by eyepatch
    //////////Posted

    @Mike, srsly… seems like the older i get the years keep gettin shitier and shiter and go by faster and faster T_T

    Reply

  20. brobro
    Posted November 20, 2009 at 8:19 pm | Permalink

    Allow me to ‘break it down’:

    4 of p4k’s last 7 ALBUMS OF THE YEAR were ‘debuts.’

    The last 2 Gorizzly vs. Bear ALBUMS OF THE YEAR were ‘debuts.’

    The indie.blogspot.comsphere loves to ‘crown’ the arrival of a new coverable memeband. Websites want 2 ‘claim’ a new band as their own before other websites can buy up those bands’ coverability.

    Reply

    //////////Reply by chong
    //////////Posted

    @brobro, part of that is probly due to new bands often showcasing a “new sound” that blogs/pfordk live on- (via needing a new post evry 4 hours)

    its not easy for bands to reinvent themselves and forge new directions once they establish a fanbase, like ancos do

    Reply

  21. brobro
    Posted November 20, 2009 at 8:28 pm | Permalink

    Can’t believe we are talking about ‘Best Album of 2k10′ when nobody has even released their ‘Best of 2k9′ lists.

    Maybe that’s ‘the point.’

    Reply

  22. yoko
    Posted November 20, 2009 at 8:30 pm | Permalink

    want 2 ‘cum’ on vikki legrand

    Reply

    //////////Reply by nomen
    //////////Posted

    @yoko, agreed, at least on her voice.

    Reply

  23. brobro
    Posted November 20, 2009 at 8:30 pm | Permalink

    Will agree that Beach House has the ‘Edward Droste Stamp of Approval’ (via Vickytimest) which makes them ‘contenders.’

    Reply

  24. not understanding
    Posted November 20, 2009 at 11:01 pm | Permalink

    this is kinda like when the stores put up their ornaments & holiday “merch” @ halloween

    Reply

  25. Posted November 21, 2009 at 12:46 am | Permalink

    team of montreal

    Reply

  26. GrizzXBeachnix
    Posted November 21, 2009 at 12:57 am | Permalink

    Ahhh, such a legitimately good post Crls. Thnx.

    Reply

  27. b4hc
    Posted November 21, 2009 at 2:04 am | Permalink

    i could eat 3 more bowls of oatmeal now

    Reply

  28. irnclyhpstr
    Posted November 21, 2009 at 3:29 am | Permalink

    ed droste of the grizzly bears committing twitter suicide is the equivalent of john lennon getting shot, but more significant

    Reply

  29. PW
    Posted November 21, 2009 at 3:39 am | Permalink

    Yeasayer’s “Odd Blood” will rule 2K10. This is non-negotiable fact.

    Reply

  30. eyepatch
    Posted November 21, 2009 at 3:46 am | Permalink

    srsly chillwaveinstrumentalhiphop is gonna be the sound of 2k10 via chillmashups that are even more chillable than there chilled originals via chilldbasslines to headbob2

    Reply

    //////////Reply by Molly
    //////////Posted

    @eyepatch, via Flying Lotus and the like

    Reply

    //////////Reply by jaggle
    //////////Posted

    @eyepatch, Nosaj Thing ftw

    Reply

  31. h0m0 simsz0n
    Posted November 21, 2009 at 4:32 am | Permalink

    N0rway is where u can smke budz 4 fr33 legally??
    E.U.
    420!!

    Reply

  32. Posted November 21, 2009 at 5:25 am | Permalink

    lcd soundsystem album of the year 2k10

    Reply

  33. lil bro
    Posted November 21, 2009 at 6:23 am | Permalink

    stupid ass post. later carles.

    Reply

  34. pr
    Posted November 21, 2009 at 9:59 am | Permalink

    this music is really fucking gay

    Reply

  35. yea
    Posted November 21, 2009 at 11:53 am | Permalink

    OKAY, so, i honestly don’t give a FUCK about any of the music you post/talk about, and also I hate when people call this a “music blog”.

    Reply

    //////////Reply by chong
    //////////Posted

    @yea, hey dont make fun of crls music blog

    Reply

  36. Panda
    Posted November 21, 2009 at 12:24 pm | Permalink

    Teen Dream is my favorite album of 2k10

    Reply

    //////////Reply by Poser#2
    //////////Posted

    @Panda, fave of 2k9 as well

    Reply

  37. phydeax
    Posted November 21, 2009 at 12:47 pm | Permalink

    well posted
    does it make me a ‘fucking reactionary’ that i think HRO is at its strongest when it goes back to its roots as ‘zany music criticism’ [via insight + humor]?

    Reply

  38. andrew
    Posted November 21, 2009 at 12:50 pm | Permalink

    Albums of 2010:

    new Flying Lotus
    Joker LP (going to be massive)
    Madvillainy 2
    new Panda Bear (?)
    new Burial (?) collaborations
    Ostgut Ton releases
    Wireblock records releases
    Ramp releases
    Kompakt will probably have a lot of solid stuff
    Brainfeeder releases

    Anyways…

    Reply

    //////////Reply by andrew
    //////////Posted

    @andrew,

    oh yeah and Dam Funk’s Toeachizown should be in the top 10 for 2009 lists.

    Reply

    //////////Reply by burgers
    //////////Posted

    @andrew,

    your right about joker

    Reply

  39. andrew
    Posted November 21, 2009 at 12:55 pm | Permalink

    2010 will have crazy tropical bass 4/4 stuff to dance to.

    Reply

  40. HOMOSAPIEN_FUCK
    Posted November 21, 2009 at 6:03 pm | Permalink

    hate when people want to talk about this kind of music intellectually. looks dumb

    Reply

  41. HOMOSAPIEN_FUCK
    Posted November 21, 2009 at 8:09 pm | Permalink

    + Putting in my chips with Fever Ray, if not fever ray then some kinda band that uses her voice/aesthetic. However she could also be like a Joanna newsome, who’s voice gets super fvking annoying after a few listens.

    Reply

    //////////Reply by Wannabe
    //////////Posted

    @HOMOSAPIEN_FUCK, Joanna Newsom (without an e, btw) is so decent. Her voice is different, i hated it at first but then it got better. But shes old. She hasnt come out with anything new (that I’ve heard of) in a while..

    Reply

  42. Lauren
    Posted November 22, 2009 at 1:43 am | Permalink

    Is Phoenix disqualified for ‘Alternative Tenure’ because of their Cadillac commercial? Feel like they crossed over 2 deep to be considered ‘zany’.

    Reply

  43. Jeff
    Posted November 22, 2009 at 5:36 am | Permalink

    Another song this year with beach in the title and its way better

    http://www.youtube.com/watch?v=-5mLuPJ0S8Q&feature=fvst

    Reply

    //////////Reply by Jeff
    //////////Posted

    I meant this!

    http://www.youtube.com/watch?v=RO7kST4StsY

    Reply

  44. Wannabe
    Posted November 22, 2009 at 10:51 am | Permalink

    this shit is hot. you hipsters know all the good things before they happen… thats why i love you inspite of your beards and grandma glasses.

    Reply

    //////////Reply by 1000freeipods
    //////////Posted

    @Wannabe, feel like you are perez hiltons in disguise..h8 u…

    Reply

  45. sherlak hawmes
    Posted November 22, 2009 at 11:34 am | Permalink

    kinda obvious that carles is tao lin since shoplifting was just released in norway

    Reply

  46. Molly
    Posted November 22, 2009 at 4:01 pm | Permalink

    starting to wonder, did Carles commit internet suicide?

    Reply

  47. Posted November 22, 2009 at 4:44 pm | Permalink

    indie is over or chillwave or whatever.

    2k10 will be the year of conceptual noise.

    or real estate.

    Reply

    //////////Reply by a_nonnie_muss
    //////////Posted

    @t.y?, I hope it’s the year of conceptual noise, I’ve already started working on my 25-minute long noise-pop epic.

    Reply

  48. DayGlowwed
    Posted November 23, 2009 at 12:50 am | Permalink

    I think I like the upcoming Toro y Moi record better than the Beach House one. Just personal preference I guess. Neither will be the best release of year, most likely.

    “Yr ghey, no1 tlks in cmplt sentences, n that chillwave-bro wnt be ‘relative’ in 2k10″ -reply to me from most people in the comment section

    Reply

  49. Polkapitshit
    Posted November 23, 2009 at 6:00 am | Permalink

    can’t remember who wrote the link about Neon Indians interview with Pitchfork, but OMG! They like Darktown Strutters!!! i like them too < 3 < 3 < 3 < 3

    Reply

  50. Posted November 23, 2009 at 2:50 pm | Permalink

    Last year, wasn’t Pitchfork’s album of the year Hercules and Love Affair?Not a totally new band, but Antony is very well-known. Kinda left-field…

    This years, its gonna be Animal Collective, no? the Standard.

    Because of that, they might feel the need to do something really surprising… Hopefully, Pitchfork will be under new management.

    I think it really all depends on whether or not a popular artist/lead singer of a popular indie band releases a Timbaland-produced or Neptunes-produced album (Personally, I predict Karen O with the Neptunes). I think this is inevitable, and will be the game-changing moment… the start of the “Indie Civil War”. Half of the Indie world will embrace the mainstream, and consider the Karen O/Neptunes Album the greatest thing ever. Half will consider it an official shark-jumping moment, and try to change things up completely. There will be a staged coup of the Pitchfork staff, resulting in Pitchfork splitting into two websites, one of which then merges with Rolling Stone.

    That’s my theory, and I’ll yell it from every soapbox I can. I think its no more than three years off, but I don’t know.

    http://www.zombiescantdance.com, motherfuckers.

    Reply

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