Is the ‘tube scarf’ 2k10’s first relevant alternative trend?

Photo by facehunter


I’ve been alive for a while. I have lived through so many different trend cycles and seasonal weather changes. It is always fascinating to see how our global meteorological climate can impact trends. As the weather rides waves of chill winds to winter temperatures, humans must find a way to ’stay warm’, but more importantly ’stay in touch with relevant fashion trends.’ Just because it is mad cold, doesn’t mean u can sacrifice your alternative look.

It seems like the tube scarf is ‘gaining steam’ about becoming a solid option for alternative ppl who want to wear a scarf, but don’t want to seem ‘entry-level’ about it. The bro in the picture really seems to be protecting himself from the elements, while looking ‘like an interesting human being, based on the clothes he is wearing.’  I feel like the modern brand of the scarf is associated with a Jonas Brother/tween or something. Authentic humans must find a new form/function for the scarf, and you can see the flexibility of the tube scarf gives humans ultimate protection.

You can even bring the tube scarf over year head, so you don’t have to look like boring ppl who wear ‘lil beanies.’

Feel like I have read somewhere that humans want ‘options’/flexibility, which is why Coca Cola makes multiple products.

Tube scarves seem to be an interesting, flexible look for both men and women. Like a trend that only ‘bohemian consumers’ could/would implement. Like some sort of high level band that only people who ‘get’ the alt scene would even know about.

Scarves are rlly dangerous territory though. I really want to stay warm, but I don’t want to seem like I am ‘trying too hard.’  Feel like suburban tweens wear scarves to ‘look older’/seem like they are ‘from the city.’

I will never forget the altstreamification of the keffiyeh/Palestinian scarf. Feel like I watched this trend evolve, much like a proud father watches his son grow into an NFL player.

Sort of wish I could be a mainstreamer/attempted-’hipster’ who prematurely wore a scarf on a day when the temperature ranged from 59 degrees to 75 degrees.

Miss the era of girls learning how 2 crochet, then making ppl scarves as gifts.

Always start to ‘giggle’/’scoff’ whenever I see some1 of any age wearing a keffiyeh, the ’scarlet letter’ of an entryleveler.

It is important to note that ’scarves’ are simple items for manufacturers to make + get ‘huge margins.’ Really hope Target doesn’t start manufacturing them.

Worried that an entry leveler will wear his Am Appy hoodie, a palestinian scarf, and a tube scarf all on the same day in 2k13.

I am happy that the tube scarf has given me the opportunity to strengthen my personal brand, and distance myself from winter accessory trends that have outlasted their ‘useful livez.’

What do u use to keep ur neck protected from the elements?
Does a scarf fit in with ur brand?


Previous winter clothing coverage

http://www.hipsterrunoff.com/2009/02/are-palestinian-scarves-still-authentically-alt.html

http://www.hipsterrunoff.com/2008/10/the-pea-coat-mafia.html

Do yall think Old Navy fleeces will eventually ‘come back’ as an alt trend in a post-post-ironic way?

     
This entry was posted in Street Fashion, Trends and tagged , , , , , , , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.

66 Comments

  1. n
    Posted January 7, 2010 at 1:45 pm | Permalink

    first bitches!

    Reply

  2. Hobbs
    Posted January 7, 2010 at 1:46 pm | Permalink

    first.

    Reply

    Hobbs

    //////////Reply by Hobbs
    //////////Posted

    @Hobbs, second….

    Reply

    Calvin

    //////////Reply by Calvin
    //////////Posted

    @Hobbs,
    nigga where u been?

    Reply

    Hobbs

    //////////Reply by Hobbs
    //////////Posted

    @Calvin,

    Tax fraud bro.

  3. third
    Posted January 7, 2010 at 1:48 pm | Permalink

    third!

    Reply

  4. keffiyehbro
    Posted January 7, 2010 at 1:51 pm | Permalink

    can’t wear my keffiyeh ne more… worried abt the ‘tube scarf’. looks like a leg warmer on ur head.

    Reply

  5. Posted January 7, 2010 at 1:58 pm | Permalink

    scarf rhymes with snarf

    Reply

    women

    //////////Reply by women's studies 101
    //////////Posted

    @nrm, and also “this post made me barf”

    Reply

  6. salem
    Posted January 7, 2010 at 1:59 pm | Permalink

    <3 snarfs

    Reply

  7. mskmbll
    Posted January 7, 2010 at 2:11 pm | Permalink

    The dude in the top picture has very big feet

    Reply

  8. smith
    Posted January 7, 2010 at 2:13 pm | Permalink

    slowly losing my urge to buy diesel watches and drink hornitos…

    Reply

    Faisal

    //////////Reply by Faisal
    //////////Posted

    @smith, lol

    Reply

  9. Posted January 7, 2010 at 2:14 pm | Permalink

    Kinda want teh gurl form LIGHTS 2 soak a tube/scarf/old/navy/fleece via her piss and let me suck it all out.

    Reply

    anyomos

    //////////Reply by anyomos
    //////////Posted

    @teh, wtf

    Reply

    generk witty cmmnt

    //////////Reply by generk witty cmmnt
    //////////Posted

    @teh,
    just got real 4chan up in this bitch.

    Reply

    teh

    //////////Reply by teh
    //////////Posted

    @generk witty cmmnt,

    sory

    just wanted to “express myself” but i guess i “went too far” and didn’t how well my words would coalign with the sense of humor of this site and it’s audience.

    Anyone else remember LIGHTS? The girls was pretty hot i guess. Never actually listened to their music tho.

    Reply

    Jurgis

    //////////Reply by Jurgis
    //////////Posted

    @teh, guess shes hawt for a chick and all, her music sux. mainstrm electro that thinks its indie. nothing moar gross that faux alt music.

  10. hjznbluntz
    Posted January 7, 2010 at 2:18 pm | Permalink

    shits played out. i’m on some 2074 shit.

    Reply

  11. kyle
    Posted January 7, 2010 at 2:22 pm | Permalink

    lolz

    i hope the old navy fleece make an altironic comeback.

    shit’s off the chain

    Reply

  12. mikekahn
    Posted January 7, 2010 at 2:22 pm | Permalink

    en route to old navy to get a fleece yall

    Reply

  13. Jurgis
    Posted January 7, 2010 at 2:27 pm | Permalink

    does any1 think the bro in the black scarf looks like a muslim broad in a hijab?

    Reply

    women

    //////////Reply by women's studies 101
    //////////Posted

    totes what i thought but he still seems pretty chill

    Reply

    dc

    //////////Reply by dc
    //////////Posted

    @Jurgis, that bro looks like a druid or one of the kids in the park that makes their own armor and sword-fights.

    Reply

  14. 2alt2live
    Posted January 7, 2010 at 2:29 pm | Permalink

    Worried ppl will think I am entry-level for wearing my keffiyeh and peacoat…

    Reply

  15. cha bro
    Posted January 7, 2010 at 2:36 pm | Permalink

    Oooooooh serious, can’t decide …. One half wants to mock and laugh… But another part thinks that its cold outside and just wanna be warm…. Always feel like a jonas-brodeur wearing a scafr , nervous about tube scarf making me feel like ______?

    Reply

  16. Lone_Bro_Wolf
    Posted January 7, 2010 at 2:47 pm | Permalink

    Bro reminds me of the FL “Embryonic” cover, maybe that was the meme he was going for? That is a huge leather man bag protecting his left side from the elements.

    Reply

  17. vlad
    Posted January 7, 2010 at 3:08 pm | Permalink

    fore-scarf? makes you look like an uncircumcized peen… with the load being your words/thoughts/face-affectation… symbolic

    Reply

    jeege

    //////////Reply by jeege
    //////////Posted

    @vlad, true dat

    Reply

    Bipster

    //////////Reply by Bipster
    //////////Posted

    @vlad, ’so deep.’

    Reply

    pookie

    //////////Reply by pookie
    //////////Posted

    @vlad, u win

    Reply

  18. \ \ W / /
    Posted January 7, 2010 at 3:15 pm | Permalink

    tube scarfs have been sold at am appy for ages. this is not a new trend. fuckin faget. carles i expect better.

    Reply

  19. cousins
    Posted January 7, 2010 at 3:25 pm | Permalink

    worried about the tube scarf
    dont think it would work living in LA
    fear looking like a douchebag wearing a tube scarf
    in 90 degree weather
    or would that be ironic?
    dont wanna die of heat stroke

    think the Krama would be more ‘relevant’ or even the tagelmust, u know 2ward off evil mainstream spirits.

    Reply

  20. PANDA
    Posted January 7, 2010 at 3:43 pm | Permalink

    knit acrylic scarves from your “local football club” SG are the only alt scarves.

    Reply

  21. †®åπP
    Posted January 7, 2010 at 3:49 pm | Permalink

    european futbol scarf r bttr

    Reply

  22. darnell
    Posted January 7, 2010 at 3:50 pm | Permalink

    that 2nd bro with the black scarf looks like a Muslim terrorist

    Reply

  23. Posted January 7, 2010 at 3:59 pm | Permalink

    my mom bought me a tube scarf for xxmas. she is pretty ‘freespirited’ and ‘gets my personal brand’ but feel like this is a sign that tube scarves are nearly mainstream.

    still own a palestinny scarf that i bought at h&m 3 yrs ago. miss u, late high school/early college keffiyeh period. hope i can wear u again without ‘committing social suicide’.

    sumtimes i wear it when i am home alone, and i sigh.

    going to write a tmblr blog abt this.

    peace out

    Reply

    dan-onymous

    //////////Reply by dan-onymous
    //////////Posted

    @chilisfan, “hope i can wear u again without ‘committing social suicide’.”
    Chili’s def needs to be more of a judgment-free zone. But the great food is worth the risk.

    Reply

  24. Posted January 7, 2010 at 4:06 pm | Permalink

    Why on earth did I put the main character of my short film in a keffiyeh? When I finally finish editing it, it’s going to look SO 2009. *sigh* – Love the Facehunter btw.

    Reply

    lykk

    //////////Reply by lykk
    //////////Posted

    @Anton, it’s actually going to look SO 2kdouche

    Reply

    Anton

    //////////Reply by Anton
    //////////Posted

    @lykk, Haha, true. Probably works for the character though.

    Reply

  25. jerryseinfelds
    Posted January 7, 2010 at 4:12 pm | Permalink

    despite the giant tube scarf, this man is still poorly prepared for the elemnts. needs to ‘layer’ and properly equip his ‘entire body’ as well as his ‘neck/half head’

    Reply

  26. Posted January 7, 2010 at 4:17 pm | Permalink

    Got over that flu hella quick
    Kind of proud of my body’s germ warriors
    Thnks b4hc and chilisfan for the support
    Ready to face a brand new, shining Internet with a smiling(ey) face :0)

    Reply

    b4hc

    //////////Reply by b4hc
    //////////Posted

    @apreludes, xxxx

    Reply

    apreludes

    //////////Reply by apreludes
    //////////Posted

    @b4hc, xx xx
    one for me one for you

    Reply

  27. \\\\\\\\\\
    Posted January 7, 2010 at 4:24 pm | Permalink

    Feel like ushankas are the keffeyah’s second cousin (or however u spell it), kinda went under the radar because they rlly cumfie.

    Reply

  28. Posted January 7, 2010 at 4:30 pm | Permalink

    sleeping bags big in 2k11?

    n e 1 else s000 over 2k10 yet? can’t wait 4 this year 2 b over.

    Reply

    smith

    //////////Reply by smith
    //////////Posted

    @flowers4alger-anon, was worried u had ‘passed away’

    Reply

    HOMOSAPIEN_FUCK

    //////////Reply by HOMOSAPIEN_FUCK
    //////////Posted

    @smith, this bro is ‘played out’

    Reply

    flowers4alger-anon

    //////////Reply by flowers4alger-anon
    //////////Posted

    @HOMOSAPIEN_FUCK, i ran out of internetz!!!!11

    flowers4alger-anon

    //////////Reply by flowers4alger-anon
    //////////Posted

    @smith, i’m never 2 far away.

    ‘my luv’s another kind’ – the grizzlies

    ‘absence will make your heart grow fonder’ – the impossibles

    ‘hi, we’re the impossibles from austin, texas’ – the 1MPO551BL35 from austin texas

    Reply

    d00dz

    //////////Reply by d00dz
    //////////Posted

    @flowers4alger-anon, OMFG ITS FLOWIES4ALGIE!!11!!!!11!SHIFTONE

    Reply

    chilisfan

    //////////Reply by chilisfan
    //////////Posted

    @d00dz, sometimes wish flowerz4alg was the main writer 4 hipsterrunoff instead of crls

    Reply

  29. c:
    Posted January 7, 2010 at 4:39 pm | Permalink

    That’s groovy !

    Reply

  30. TripStar
    Posted January 7, 2010 at 4:40 pm | Permalink

    my granny made me a tube scarf
    ^_^

    Reply

    HOMOSAPIEN_FUCK

    //////////Reply by HOMOSAPIEN_FUCK
    //////////Posted

    @TripStar, how authentic.

    Reply

    TripStar

    //////////Reply by TripStar
    //////////Posted

    @HOMOSAPIEN_FUCK, must tell meemaw she is alt

    Reply

    flowers4alger-anon

    //////////Reply by flowers4alger-anon
    //////////Posted

    @TripStar, h8 my fucking grandma [via shitty xmas giftz]

    Reply

  31. HOMOSAPIEN_FUCK
    Posted January 7, 2010 at 4:56 pm | Permalink

    From now on I will only wear American App. In a post-post-modernis society. Forecasting the irony of American Ap. Probably put me waaaaaay ahead of my time.

    Reply

  32. cousins
    Posted January 7, 2010 at 5:09 pm | Permalink

    carles
    these new viralvids r creepin me out

    http://www.youtube.com/watch?v=JrcQ1oZC9M0&feature=player_embedded

    SHED SOME LIGHT

    Reply

    Anonymous

    //////////Reply by Anonymous
    //////////Posted

    @cousins, ODDSAC

    Reply

  33. Elle
    Posted January 7, 2010 at 5:10 pm | Permalink

    Kind of makes your head look like a clit.

    Reply

  34. dan-onymous
    Posted January 7, 2010 at 5:12 pm | Permalink

    Turtleneck-wearing = the new alt?

    Reply

    funky_rutabaga

    //////////Reply by funky_rutabaga
    //////////Posted

    @dan-onymous, AmAppy sells them in three colors, so they must be (in those three colors).

    Reply

    dan-onymous

    //////////Reply by dan-onymous
    //////////Posted

    @funky_rutabaga, Tricolor? must be an extension of the theme they established with “tricot”

    Reply

  35. Posted January 7, 2010 at 5:51 pm | Permalink

    Tri-Blend Scarfs from AmAppy are significantly more alt than tube scarfs – don’t want them to go the way of the keffiyeh – AND it can be tied into a tube scarf.

    http://store.americanapparel.net/tr445.html?cid=51

    Reply

  36. Posted January 7, 2010 at 6:15 pm | Permalink

    i wore a tube scarf over my head last winter in the streets of toronto (high muslim population) and, as a young white male, felt vaguely funny/racist/too self-aware

    but it’s canada, gotta protect from huge snow, right?

    Reply

    Tom Servo

    //////////Reply by Tom Servo
    //////////Posted

    @apreludes,
    “and, as a young white male, felt vaguely funny/racist/too self-aware”

    I think this is perpetually how all white male hipsters feel regardless of what they are wearing.

    Reply

  37. simply j
    Posted January 7, 2010 at 6:21 pm | Permalink

    never forget VagEYEna Man

    http://www.thebestpageintheuniverse.net/c.cgi?u=fashion

    Reply

  38. HJ
    Posted January 7, 2010 at 6:24 pm | Permalink

    purple

    Reply

  39. pinkusmuginkus
    Posted January 7, 2010 at 6:51 pm | Permalink

    Lil fggy but acceptable in arctic regions/winter MurjNCz, robberies, and madCroosh Alt anon sex acts. IDK if I wnt 2B Ntrstng NEmore

    Reply

  40. Posted January 7, 2010 at 7:44 pm | Permalink

    sixty-second

    that’s alt, right?

    Reply

    a_nonnie_muss

    //////////Reply by a_nonnie_muss
    //////////Posted

    Make that 39th. w00ps, can’t count. that’s why i’m in college.

    Reply

  41. \\\\\\\\\\
    Posted January 7, 2010 at 7:47 pm | Permalink

    looks like my alt peen (via foreskin)

    Reply

  42. Posted January 7, 2010 at 7:50 pm | Permalink

    these have been around for a long time
    feel sad that this website gets progressively less relavent as it gets older

    Reply

    d00dz

    //////////Reply by d00dz
    //////////Posted

    @eliza thornberry, sometimes I just feel sad period

    Reply

  43. Posted January 7, 2010 at 7:59 pm | Permalink

    ham happy

    Reply

  44. Posted January 7, 2010 at 8:32 pm | Permalink

    Does any1 no the knit pattern for the green scarf?

    Reply

    d00dz

    //////////Reply by d00dz
    //////////Posted

    @jjj, up up down down left right left right BA select start.. i think

    Reply

    Knobs

    //////////Reply by Knobs
    //////////Posted

    @d00dz, invincible knit [via contra reference]

    Reply

    pookie

    //////////Reply by pookie
    //////////Posted

    @jjj, thot same thing. want pattern.

    Reply

  45. joe dirt
    Posted January 7, 2010 at 9:28 pm | Permalink

    FIRST.

    Reply

  46. the wu
    Posted January 7, 2010 at 9:48 pm | Permalink

    “protect ya neck”

    Reply

    HJ

    //////////Reply by HJ
    //////////Posted

    @the wu, awww ima givitaya wit no trivia just lyke cocaine straight from bolivia

    Reply

    AstroCandy

    //////////Reply by AstroCandy
    //////////Posted

    @HJ, i’m the messiah, i set the microphone on fiya, rhymes that vary, and carrie like mariah

    Reply

    HJ

    //////////Reply by HJ
    //////////Posted

    @AstroCandy, now u know nothin, before you knew a whole fuckin lot, yo ass don’t wanna get shot

    It

    //////////Reply by It's 4:20 soemwhere
    //////////Posted

    @AstroCandy, rap rap rap rap rappity rap, have a sandwich and call my teacher, go to the mall and et some peanuts, lets do stuff under this chair, i dont care, im a player,

  47. dayum
    Posted January 7, 2010 at 9:52 pm | Permalink

    hideous

    Reply

  48. diggitydawg
    Posted January 7, 2010 at 10:51 pm | Permalink

    I really hate to feel like I’m doubting you carles, but I am. this trend is so 2k9.7 and Target has been manufacturing those silly collegiate scarves since 2k8 back when the dinosaurs roamed the earth

    Reply

    Maxwell

    //////////Reply by Maxwell
    //////////Posted

    @diggitydawg, agreeeed

    Reply

  49. Knobs
    Posted January 7, 2010 at 11:15 pm | Permalink

    Just discovered the mobile HRO y’all, posting while eating a boutiquey sandwich at an alty bistro

    Reply

  50. Knobs
    Posted January 7, 2010 at 11:16 pm | Permalink

    Also, is HRO the 4chan of the socially frustrated scene crowd? At last a non gadget blog that interests me

    Reply

    chilisfan

    //////////Reply by chilisfan
    //////////Posted

    @Knobs, h8 4chan. plz don’t post here nemore. thnx.

    ~*~ChIlIsFaN~*~

    Reply

    poseur

    //////////Reply by poseur
    //////////Posted

    @chilisfan, h8 femposer-carles HRO rip off blogs, plz don’t post on your blog nemore, tanks

    Reply

  51. Sam
    Posted January 8, 2010 at 12:03 am | Permalink

    It’s called a ‘cowl’

    Reply

  52. Posted January 8, 2010 at 12:51 am | Permalink

    WRONG it’s called a SNOOD

    http://www.vogue.co.uk/fashion/trends/2009-2010-autumn-winter/091022-snoods-fashion-trend.aspx

    Reply

    Lola

    //////////Reply by Lola
    //////////Posted

    @Goody, WRONG it’s called an infinity scarf
    via everyone, and sheer obviousness

    Reply

  53. Bipster
    Posted January 8, 2010 at 1:11 am | Permalink

    The girl in the last photo [via 'glum' look] is s000 hot.

    Reply

  54. funGun
    Posted January 8, 2010 at 1:30 am | Permalink

    I keep my neck warm with a dickie.

    Reply

  55. Posted January 8, 2010 at 1:30 am | Permalink

    Satin Scarfs Are Best.

    Best Are Satin Scarfs.

    Best Scarfs Are Satin.

    Yup!!!

    Reply

  56. g
    Posted January 8, 2010 at 8:50 am | Permalink

    jesus, can you learn to spell noramlly?
    it is hrd 2 rd when u spll lyk this.

    Reply

  57. Boots
    Posted January 8, 2010 at 9:34 am | Permalink

    When will writting/spelling like Carles become an outdated trend?

    Reply

  58. Posted January 8, 2010 at 2:01 pm | Permalink

    I wish that I hadn’t missed the palestinian scarf trend, I’m seeing some people wear them now and I really wished I had done that years ago, they are really nice. Now I feel like desperately perusing etsy for an equally nice tube scarf, while muttering “fashion whore” under my breath.

    Reply

  59. altfucker
    Posted January 8, 2010 at 4:38 pm | Permalink

    facehunter rules.

    Reply

  60. Chris
    Posted January 8, 2010 at 5:35 pm | Permalink

    bro. scarves in general are lame. around here theyre all worn by chicks and emo/scene kids who want to be fancy. i go scarfless all day

    Reply

  61. Lone_Bro_Wolf
    Posted January 8, 2010 at 6:03 pm | Permalink

    Can’t believe no one mentioned his bag lol

    Reply

  62. Maxwell
    Posted January 8, 2010 at 10:34 pm | Permalink

    “This thing is a Thneed.
    A Thneed’s a Fine-Something-That-All-People-Need!
    It’s a shirt. It’s a sock. It’s a glove, It’s a hat.
    But it has other uses. Yes, far beyond that.
    You can use it for carpets. For pillows! For sheets!
    Or curtains! Or covers for bicycle seats!”

    Reply

  63. dc
    Posted January 9, 2010 at 8:57 am | Permalink

    i’m getting all sad abt this kid i used to have a graphic design class with [via state college]. his personal brand was jason-schartzman-in-rushmore and he wore knit scarves in the summer.

    miss u, schwartzman bro.

    Reply

  64. ThatsnotAltbro
    Posted January 9, 2010 at 3:17 pm | Permalink

    keffiyehs are so 2k4 but I feel that even scarves have now been ruined by scene tweens. h8 u internet.

    Reply

    Chris

    //////////Reply by Chris
    //////////Posted

    @ThatsnotAltbro,

    agreed

    Reply

  65. Tom Servo
    Posted January 9, 2010 at 5:11 pm | Permalink

    Muslim chic – The new thing? Burkas in for next winter?

    Reply

  66. Ingrid
    Posted January 9, 2010 at 7:04 pm | Permalink

    The tube scarf is actually too versatile to be just a scarf i.e ‘ways 2 wear’ [via am appy]. It can transform into other coherent clothing items.

    Btw carles, I need u to make HRO mobiles’ keyboard lateral so I can actually type from iPhone. And great job on the mobile thing.

    Reply

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