A lot of people email me from time to time, asking me, “Carles, what happened 2 electro?” or “Carles, what happened to that band/dj/dj duo that was so popular in the 2k7?” Sometimes, I don’t even know how to respond.
Many people email to ask me what happened to the popular DJ Steve Aoki?
Answer: Steve Aoki still has a popular DJ brand. He has moved into mainstream markets, which probably makes him more money than he was making in the bloghouse era. His record label Dim Mak continues to make hipster porn and produce banger albums.
Photo by the Cobrasnake
Question: Does he still pour vodka into people’s moufs?
Answer: As you can see in the above picture, he no longer pours vodka into people’s moufs. Instead, he usually opts for a cheap champagne, or possibly a wine. Something in the 8-12 dollar range that is usually sold at Wal Mart. In our current economic climate, giving Grey Goose to the audience just won’t work any more. Club owners and promoters are on tight budgets, and fans don’t like to see that kind of ‘waste’ happening. Sorta like how ppl stopped driving hummers so they don’t seem like ‘overt ass holes’ n e more/are too poor to pay 4 the gas.
Sorta wonder if Franzia is the next relevant alt beverage.
Question: What kind of people are still into ‘electro’ music?
Answer: Bros.
Question: Why are bros so into electro music?
Answer: Bros will hold on to the electro spirit forever. It offers them an arena in which they can drink, grind on girls, show off their tattos+muscles, and act passionate about something–the hard beat of what they think is ‘techno’ music. Many bros have stopped following professional sports and started getting more into popular electro.
Question: Are chest tattoos still alt?
Answer: Not really. Tattoo-alts have evolved into ‘a whole nother beast.’
Question: Are alternative bros still alive?
Answer: Altbros are generally dead. They either morphed into relevantmusicbros or bro-bros. Both still have some of the core insecurities that made them so unique.
Rlly miss u electro era. Rlly h8 u electro era. Rlly <3 u electrobloghouse era.
(Wish Grey Goose was still an economically viable alternative product.)
sometimes when I am listening to a modern mp3 and trying to evaluate the long-term cultural impact of the band/song, I start to miss the old days, back when music was ‘fun’, and it wasn’t all just some sort of pitchfork rating + album sales contest.
do u ever miss electro music?
Do u still listen 2 blog house?
What ever happened to _____________?
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55 Comments
Is this post about Justice?
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//////////Reply by melbourne
//////////Posted January 25th, 2010 at 6:37 am
@visitingfriends, its about the slut on steve’s shoulder, in the grey shirt…
yeah id bang her…
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I miss Justice.
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//////////Reply by melbourne
//////////Posted January 25th, 2010 at 6:37 am
@Kyle,
i missed justice way before you
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fags…
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//////////Reply by Jacky Moon
//////////Posted January 25th, 2010 at 11:54 am
@aweslaw, What ever happened to Gameboy/Gamegirl??
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//////////Reply by aweslaw
//////////Posted January 26th, 2010 at 5:22 pm
@Jacky Moon, I dunno there around… that fat guy is a killer DJ, and they did a new song recently… WTF..!!
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wut will happen 2 the scene once MTV releases their silverlake hipster reality show? who is the alt equivalent of the situation from jersey shore
will it be a female power alt who will go by ‘the cobra snooki’?
miss u 2k7
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//////////Reply by Blackface Killah
//////////Posted January 25th, 2010 at 2:56 am
@davebro, Jersey Shore is ALT. There is not and never can be a hipster (if that’s what you mean) version of the Situation because the Situation has no place for irony/post-irony/pre-irony/post-post irony in his life.
The Situation is a ’sans’ irony bro at its finest. He still fist pumps to house music, gets his buzz on and wears whatever gaudy-print tight tee-shirts that will look best with his rosary/six pack abs as a means of attracting the hottest/slutiest kewtie that will give him play.
He will even follow cues from the producers when they want him to make out with schnookers to cap the season off because the Situation just doesn’t give a fuck and wants his personal brand of Herpes to take the US by storm.
That MTV hipster show will suck no matter what because hipsters are a boring counter culture that try to deny and/or brand their complicity in consumerwave while guidos are fascinating and have no qualms about anything whatsoever and are much easier to manipulate. The MTV reality hipsters will probs just be Good Charlotte dressed in Am Appy acting all wild for the camera. Jersey Shore is as real as it gets.
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//////////Reply by Bebe
//////////Posted January 25th, 2010 at 5:58 am
@davebro, I already invented the Cobra Snooki: http://twitter.com/BebeZeva/status/7571220870
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Miss Dim Mak porn and Hornitos.
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Damn are yall on the RSS?
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//////////Reply by visitingfriends
//////////Posted January 24th, 2010 at 6:32 pm
@HOMOSAPIEN_FUCK,
‘hehe’
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//////////Reply by Gainesvillain
//////////Posted January 24th, 2010 at 7:23 pm
@HOMOSAPIEN_FUCK,
Twitter bro, get with the 2k10’s
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I liked this but why does the guy with the chest tat have breasts?
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7th/8th-st!!!!
Kind of sad an nostalgic about the electro era “coming to a close”. Still, feel like bro-bros aren’t truly bro-bros if they take on any of the attributes we consider “alt”. Even if they are doing it merely from traditional bro-reasons [via tryna get some dick in dat pussy, yall].
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always nice 2 reflect on simpler times
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the music scene might be for bros who want to live a life of ‘entertainment’ and a life of arbitrary symbols, that everyone reacts too accordingly. I mean srsly what the fuck is a music scene. bros gathering around to hear sweet sweet vibrations eminating through space?
Whatever, you’ll find me watching football and other sports this year. Seems more entertaining + like the way everyone talks.
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//////////Reply by fuck
//////////Posted January 25th, 2010 at 12:28 am
“always nice 2 reflect on simpler times”- ‘brittany’, January 24, 2010 at 6:36 pm
this is what clars is doin^
because “the music scene [IS] for bros who want to live a life of ‘entertainment’ and a life of arbitrary symbols, that everyone reacts too accordingly”[via anco/electro/chillwave/'''the participatory''']
he is doing this becasue “2k10. Feels really consumerwave.”- ho-tchi-post, January 22, 2010
‘confronted w the blownout meaninglessness of his signifiers, the alternative male retreats into his earnestmost signifiers and revels womblike a while’- me,2k[now],
because,
“Whatever, you’ll find me watching football and other sports this year. Seems more entertaining + like the way everyone talks.”
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//////////Reply by fuck
//////////Posted January 25th, 2010 at 12:31 am
i dont MEAN to seem like i care about material things,
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//////////Reply by fuck
//////////Posted January 25th, 2010 at 12:32 am
@fuck, hey bro you got tht lyric wrong[via 'not getting anyhting']
//////////Reply by HOMOSAPIEN_FUCK
//////////Posted January 25th, 2010 at 10:12 pm
@fuck, that’s weird
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Kinda wish this post was about Diplo/MSTKRFT/Crookers also and not just Steve
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//////////Reply by remixes are better
//////////Posted January 24th, 2010 at 7:30 pm
@TheMySpaceWinz, mistake raft?
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//////////Reply by generk witty cmmnt
//////////Posted January 24th, 2010 at 11:09 pm
@TheMySpaceWinz,
dont u ever forget thieves like us remixes.
EVER.
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//////////Reply by WhiteBlipster
//////////Posted January 24th, 2010 at 11:10 pm
@TheMySpaceWinz, Diplo / Crookers rn’t dead or evn electro….Fkn ntrylvlr
How is Diplo dead? Herd of the major lazers?
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//////////Reply by Blackface Killah
//////////Posted January 25th, 2010 at 3:36 am
@WhiteBlipster,
where to begin?
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//////////Reply by TheMySpaceWinz
//////////Posted January 25th, 2010 at 12:57 pm
@WhiteBlipster, When I think of Aoki the names Diplo/Crookers/MSTRKRFT/Thieveslikeus/DonDiablo/StreetSavi etc all come to mind because the era they all became relevant is 2006-2008 expect maybe Diplo cause he as old as a Dinosaur. That’s why I wanted this post to include more then just Aoki.
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//////////Reply by TheMySpaceWinz
//////////Posted January 25th, 2010 at 1:02 pm
@WhiteBlipster, Also I have “Po De Floor” tatted on my neck FYIY
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Miss Steve. Wish he would make another aviator album.
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//////////Reply by brosephstalin
//////////Posted January 25th, 2010 at 10:38 am
@jjj, wish he would make an Avatar album
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im sorry
but i cant let electro die
not like this
i will hold on to 2k7 for the rest of my life
becoming less and less relevant with each passing year
until finally
it spins back around
and electro lives once more
so put on that LA Riots mix
lets dance
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//////////Reply by generk witty cmmnt
//////////Posted January 24th, 2010 at 11:02 pm
@aw, fukk,
this luv
just got
digital.
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//////////Reply by aw, fukk
//////////Posted January 24th, 2010 at 11:20 pm
@generk witty cmmnt,
i remember when i first downloaded the 2 part mp3 of daft punk’s 2k7 Coachella performance
that was the concert that changed everything
i know it changed me
forever
where were u the first time u heard ‘daft punk is playing at my house’ by the lcd soundsystems?
jesus
lets drink gin+tonics or something bro
im going through xtreme mental anguish right now re the last 3 years
wheres my celexa
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//////////Reply by OhNoOhMy
//////////Posted January 24th, 2010 at 11:36 pm
@aw, fukk, feel u
//////////Reply by OhNoOhMy
//////////Posted January 24th, 2010 at 11:19 pm
@aw, fukk, let’s
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First….
Miss the days of jumping around to darude and rage when aoki would come to town
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PS Aoki is on tour with Weezer
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//////////Reply by AstroCandy
//////////Posted January 24th, 2010 at 8:09 pm
@HOMOSAPIEN_FUCK, hahaha srsly?????
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//////////Reply by blehhhh
//////////Posted January 25th, 2010 at 8:58 am
@AstroCandy, yeah, and they played for free at a certain state university. as i took my seat, all the frat kids were confused about the long haired asian guy playing songs they may or may not have fist pumped to after drinking 24 keystone lights
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what ever happened to lovelock? kinda think chillwave needs him now more then ever…
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//////////Reply by jjj
//////////Posted January 25th, 2010 at 12:17 pm
@HJ, I still listen to love lockdown every once in a while. Kanye always spits the illest raps.
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PPS….. Vice and CNN have made a business partnership
http://gawker.com/5455882/what-the-vicecnn-partnership-means-for-media-hipsters-and-news
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//////////Reply by Blackface Killah
//////////Posted January 25th, 2010 at 3:20 am
@HOMOSAPIEN_FUCK, without reading the article, that is ‘mad’ consumerwave
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//////////Reply by brosephstalin
//////////Posted January 25th, 2010 at 10:50 am
@Blackface Killah, post-post-ironic consumerwave is so 2k10sies
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who cares
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aoki is dick. justice are better cause they make me want to smoke lots of cigaretttes
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electro isn’t dead, it’s just starting to come to life
robots4life
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wonder why the bro seems to be getting all the champluv…feel like the azn to his right ‘wants it’ just as bad. are public acts of repressed homo-erotic desires the future of electro? can’t help but see a big electropeen where that bottle is [via freud]
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He just warps, he just warps
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glad electro is over, also glad the cobrasnake lost its ’status’ amongst half naked party girls
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don’t give a fuck about any of this.
gonna drink some joose and listen to brokencyde.
peace.
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//////////Reply by EmoHaircut
//////////Posted January 25th, 2010 at 2:00 am
@smoke meth, I luv u
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seems like the dubstep/post-dubstep era is in full effect right now.
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//////////Reply by TheMySpaceWinz
//////////Posted January 25th, 2010 at 12:59 pm
@joyorbyyson, Yes it is
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Auth Altbros joined the table tennis movement last year.
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Ed Banger Recs makin’ a comeback in 2010 yall.
Justice makin’ a comeback in 2010 yall.
Daft Punk makin’ a comeback in 2010 yall.
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//////////Reply by HJ
//////////Posted January 24th, 2010 at 10:56 pm
@nerdAlt,
NERDS! NERDS! NERDS! NERDS!
via lambda lambda lambda
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//////////Reply by gottabeanony
//////////Posted January 25th, 2010 at 3:56 am
@HJ, so can’t wait for the justice and daft punk soundrack…gonna be so gooood!
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//////////Reply by HJ
//////////Posted January 25th, 2010 at 2:04 pm
@gottabeanony,
thought justeece was gonna be 2011? think that they would try to release their album in early 2011 so they could get more awards for that year.
please remove that horrid woman from the side. i can’t bear to look at the screen -don’t sell out to these fashion pariahs.
also.
carles, my dear, do not narrow down electronic music to the realm of club music, where those “significant ecstasy consumer” (via CIA world fact book), no-taste barbarians go to rave to house and techno noise that eats up their brains; the uk is home to some of the most accomplished electro bands and things aren’t looking bad on the continent either. take the germans with ‘apparat’ coupled with ellen allien or ‘moderat’. or take nordic bands like kleerup or fagget fairys.
wish you would take a look around europe for quality electro music to widen your notion of it.
also.
stop whimpering altogether; about electro music and altbros -start to sound like some grumpy old fart.
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//////////Reply by mr. jeffers
//////////Posted January 24th, 2010 at 9:55 pm
@KruGer, charlotte can stay
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//////////Reply by Blackface Killah
//////////Posted January 25th, 2010 at 3:18 am
@KruGer, went to Ministry of Sound once and it was just a bunch of bro’s throwing t-shirts that said B*E*N*T* (Brit-speak for homosexual) to tourists who didn’t know any better.
Went to Fabric and there was lots of peeps taking E pillz.
Went to HRO and saw Bebe (that horrid woman from the side). Reminded me of SoCali raves back when girls thought I was within a relevant enough age group to get wild on the dancefloor with
Miss you electro US dayz! H8 U UK electro nights.
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//////////Reply by KruGer
//////////Posted January 25th, 2010 at 8:27 am
people have their own interpretation of “that horrid woman”, which is cool. i don’t know bebe; or charlotte for that matter. i simply meant those eyesore ads of american apparel.
girls: don’t wear lace! it’s disgusting.
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//////////Reply by Socr8s
//////////Posted January 26th, 2010 at 2:15 pm
@KruGer, right….
still listen to electronic music.
Crystal Castles is still one of my favorite artists.
Do you know when to expect another release from them?
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//////////Reply by Bipster
//////////Posted January 24th, 2010 at 10:47 pm
@Myth, I miss The Alice Glasses
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//////////Reply by share@cher
//////////Posted January 25th, 2010 at 1:51 am
@Myth,
Crystal Castles aren’t electro. That’s why they live on for decades.
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//////////Reply by teh
//////////Posted January 25th, 2010 at 2:43 pm
@Myth, while(1){
oh why oh why? do we build castles in teh sky?
}
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like, shit, man. remember when † first came out? remember alive 2007?
:( miss u youth
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//////////Reply by OhNoOhMy
//////////Posted January 24th, 2010 at 11:28 pm
@eliza thornberry, I do miss Justice
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//////////Reply by gottabeanony
//////////Posted January 25th, 2010 at 3:58 am
@OhNoOhMy, i miss the homework and discovery days of daft punk :( brilliant
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electro isnt dead, Gheyoki just transcended the bloghouse electro era #%$#&,
ps.
still <3 the Holy Ghost!s
and the 12s
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just got nostalgic and went through old pictures
this one from 2k7 is pretty funny http://bit.ly/5LZJwu
felt the electro in my soul but i was stuck in a farm field with farmbros
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franzia <3
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if justice remixes your band, does that mean your band will die?
miss u klaxons
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going to respond not in a tongue-in-cheek manner for once…
electro is simply not dead, carles. this is just not true. p4k may hate electro, but electro is doing just fine anyway.
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//////////Reply by anonymoose
//////////Posted January 26th, 2010 at 2:17 pm
@not carles, Maybe dead isn’t the right answer, but words like ‘tired’ and ‘old’ and ’sux’ come to mind when thinking about electro.
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//////////Reply by not carles
//////////Posted January 26th, 2010 at 2:28 pm
@anonymoose, maybe if all you listen to is le castlevania it’s tired and old, but there are plenty of innovative producers out there, like harvard bass and jack beats, who are doing different things with electro.
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I know what happened to _______.
It was when pill quality became ______.
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//////////Reply by Blackface Killah
//////////Posted January 25th, 2010 at 3:43 am
@Acid Midget, luv that acid midget. my new faves meme
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//////////Reply by Acid Midget
//////////Posted January 25th, 2010 at 6:04 am
@Blackface Killah, luv u blackface killah.
miss u the ghostface homicides…
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french-touch 90s house is the future yall
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//////////Reply by gottabeanony
//////////Posted January 25th, 2010 at 3:59 am
@DNL, daft punk’s homework ftw.
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electro isn’t dead, CRLZZ.
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I just spent an hour searching for 90s techno in emusic. Fuck anything without a synth/with an acoustic guitar.
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miss the electro wars…. electro is not dead.
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2007 will never die
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miss ny excuse justice remix & wish someone would buttrape ke§$%ha, aka uffie ripoff who used to be on the simple life, with her nasty hair on fire.
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DUI the night Aoki came to town!
best night of my lyfe
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//////////Reply by yourfavoritedoll
//////////Posted January 29th, 2010 at 2:25 pm
@Faxet, Bryan is this you? My friend Bryan got a DUI the night Aoki rolled into town too!!!!
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sum1 in the brooklyns should totes throw a bloghouse reunion
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The Brits killed Electro with their soulless wobble and fidget house shit. Dubstep too, fuck that shit.
Still <3 Designer Drugs.
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i stole weed from the 2 shitbirds in teh last pic.. lol
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Just saw Aoki bro at a tweenrave, he played 3 diff variations of Warp and jumped off his DJ table 20+ times, totally sucked
My Life As Liz will save electro
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BUT LIKE, WHY IS ALT BRO FIST PUMPIN’ WHILE AOKI POURS CHEAP CHAMPAGNE INTO HIS MOUF?
‘FIST PUMPIN’ + REALITY TV SHOW MEMES/LINGO ERA’
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OH & AOKI NEEDS NEW PANTALOONS. HE’S ALWAYS WEARIN THOSE ACID WASH JEANS + AA ALT HOODIE. DESIGN A NEW DIM MAK ALT SWEATER BRO.
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Slwx. Part of Electo Never Diez.
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everyone remember z alter ego?
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i miss 2k7-2k8 s0 bad 2k9 sucked ass and 2k10 isnt look to be much better.
I miss doing coke for the first time
I miss going to alt clubs for the first time
I miss being jaded about the annoying rave culture that was made up of fat geeks and nerdy azns and finally finding something new
I miss the first time i accidentally kissed a guy and ended up going home with him, upon which he showed me his fashion designs for FIDM and sucked me off (he was better than a girl)
I miss doing poppers for the first time
I miss goin vegan for the first time
I miss moving into the city on my own for the first time when it was still cool and having afterparties on the roof of my building until 5 in the morning
I miss the time when sparx still had caffine in it and didn’t make you tired as it does now
I miss reading HRO for the first time
I miss LOL’ing at HRO
I miss having a dyke girlfriend with shorter hair than me in what can only be described as a “fuck u” 2 socities constructs
I miss living the alt spirit free from grades, work and mnstrmrs
I miss quitting my job bc my pants were too tight and my hair was 2 long
I miss making fun of entry level alts
I miss my lip ring
I miss my untatted body before it was a human canvass, I would spend days contemplating what I would get for my first tat and now that I have 12 it’s lost it’s luster
I miss flunking out of state school and then convincing my parents to pay for art school, which I dropped out of bc I met these kids who liked to do shrooms and make avant grade films
I miss selling myself to an old queer for coke+beer money and giving him a tug job for the first time, now im old meat and the old homos dont care for me any longer
I miss 2k7 and seeing justice for the first time back before I discovered coke, I took 5 pills of E and danced with a hot girl
I miss the daft punk tour
I miss watching A Cross The Universe while on coke in a abandoned wharehouse downtown
I miss my mom questioning my sexuality after commenting about how tight my pants were
I miss when all of this was new and life was a partie, in 2k10 life sucks and I want to die…
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//////////Reply by smokymtn dbldip
//////////Posted January 25th, 2010 at 9:43 pm
@tryin2findmyself, hahah what are u like 18 yrs old
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A friend sent me a link to your blog and this was my response to her. I felt I should share it here as well:
“While I agree with the sentiment that Music peaked in 2007, here’s why Steve Aoki wasn’t shit (recorded in the dark days of 2008 music):
http://fairtilizer.com/track/steveaokir1
This Carles guy seems to be a jackass though “I remember the good old days”…”back when”….it was 4 years ago you twat. Maybe Steve Aoki is playing bigger, more commercially viable venues because electro has built a bigger fanbase over the past 4 years, much like punk did, or acid house, or disco, or new romance or…do you see where im going with this?
Also his main argument against current electro seems to be based on one picture of a tattooed, vested f”ckwit drinking champagne at an Aoki gig. Why doesn’t he stop judging from his bedroom blog and get out and dance?”
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//////////Reply by kev
//////////Posted January 26th, 2010 at 1:56 pm
@Phil, right on, br0
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//////////Reply by will
//////////Posted January 26th, 2010 at 2:06 pm
@Phil, i got the new techno o fortuna rmix on my v-cast… it gets me pumped
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//////////Reply by anonymoose
//////////Posted January 26th, 2010 at 2:22 pm
@Phil, look up, cause all this just went over your head.
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//////////Reply by clayton
//////////Posted January 26th, 2010 at 11:54 pm
@Phil,
never come around to this blog much eh? l2satire
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look at the releases coming up this year
mia, justice, lcd, panda, etc
the spirit of 2k7 lives
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vv true about bros and electro – got punched in the head by an off-dooty cop at a passhy pit show. he was way “pissed off” that i was in his brospace, where he and his copbros were trying to “feel deep feelings” via passhy pits drums + strobes
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