I am a grassroots marketing representative for an energy drink.
Photo by thecobrasnake
Hello. Would you like to try a new cutting edge energy drink? It comes with an authentic boost of natural energy, made from healthy things that come from the Earth like vitamins, vegetables, plants, and miscellaneous non-synthetic elements. You won't feel the same 'crash' that you feel when you consume other energy drinks.
I like my job. I'm good at it. We basically find events where 14-25 year olds are hanging out, then go there with our cooler truck, and encourage them to try our brand of drink. We are real marketers. We don't just sit back and pray that something goes viral on the internet. To really promote a brand, we have to take it to the people. This is authentic marketing. Roll up your sleeves and get to work.
Day after day. Going to the warehouse. Filling up the truck with ice + energy drinks.
Driving. Flat screen TVs in the back of our car. Wearing a polo shirt with the brand on it. Casual cool business attire. This is the good life.
People really get excited when our truck rolls around. We play some really fun tunes by relevant buzzbands, and our branded SUV turns into modern tailgate party , with people rallying around our brand. It really becomes a mad house. I am not sure if people are excited about our brand, or if they are just excited to get something for free.
The hardest part of the job is when minorities and greedy teens try to hoard our free product. I wish they would understand that we are trying to promote the brand to as many people as possible. We want to give you a sample, but we are not looking to give you a 1 month's supply of energy drink. Show a little bit of respect. Not just for me, but for urself.
You think this is an easy job? You're fucking wrong. What we do takes a high level awareness/understanding of marketing, human nature, and the local cultural event economy. Not every one can do what we do. Not every1 can hand out free drinks to strategic markets.
Is this what I want to do for the rest of my life? No. But this is an important resume builder as I move up in the company, or take my knowledge to another company/brand.
Energy Drinks. Brand Building. Letting consumers know that they can believe in our brand.
The road goes on forever
and the demand for energy in a can never ends.
What is the most authentic type of energy drink?
Are energy drinks 'for ass holes'?
Do yall believe in grass roots marketing?
Have u ever had a job where u sat at a table and represented a brand?