
I recently read a story about a group of 50 bros dressed in all black who ’caused mayhem’ on some street, then threw some rocks/beat in the windows of an American Apparel store. This indicates that ‘retail terrorism’ might be recycled into a relevant alt trend. I feel scared because I was sorta getting behind the concept of buying stuff from trusted brands to express who I am. Like the concept of ‘consumerism’ has sort of become ‘chill’ these days, as opposed to something that we are supposed 2 h8.
Recently, another bro crashed a small airplane into an Internal Revenue Service building in Austin, Texas.

It seemed like he was sort of trying to promote a similar brand, like ‘money is bullshit’ or something, or maybe that ‘the government enables this bull shit society in which we are trapped.’
I feel shaken up by these recent acts of consumer + retail terrorism, like the idea of being anti-government + anti-consumerism is ‘back’, and I might have to ride that wave in order to be considered an ‘interesting person with a relevant opinion.’ I like the way things are now, where I just have to keep up to date on buzzbands to be interesting. I think being a self-aware American is fun and chill, since we sort of just get to ‘cope’ with other ppl abt how we are trapped, but then just watch viral videos and forget about it.
Worried I might have to ‘backpack bomb’ a local suburban mall or something in order to be alt + authentic.
Sorta wonder if the post-1990s vibe of ‘Fight Club’ is ‘coming back.’ Like we ‘hate consumerism’, and we need to perform snarky acts of chill / metaphorical terrorism to free ourselves’. Miss u Project Mayhem / Fight Club.
Did Fight Club help us 2 become more authentic consumers, or did it ’set back the anti-consumerism’ movement 20 years?
Seems like formative alternative bros probably chilled with Fight Club posters in their rooms. Miss u Ed Norton + Brad Pitt.
Sorta miss the days Ed Norton’s career when he was ‘budding into a relevant alt actor’ and it was ‘kewl’ to say he was ur fave actor. I remember in American History X when he committed an act of retail terrorism against a local market that was hiring illegal immigrant workers.
I feel confused, since terrorism is ‘violence’, but maybe ’standing up for something’ in the real world will become a more popular trend. There will be backlash against ‘cowards who only exist on blogs / the comment forms of blogs.’
Is ‘retail’ bullshit?
Is eCommerce the future/the past?
Should we blow up all of the credit card company buildings across the world?
Should we start regional Fight Clubs with our bros?
If u had a relevant chain of branded clothes + apparel, what type of mall would u put it in? Maybe a safe indoor mall.

Maybe outdoor malls with security guards seem ’safe’, since they are tucked away in suburbia

do yall trust ‘mall cops’ 2 protect ur merch, or is retail inventory ’so cheap’ that it doesn’t even matter?

R u gonna keep buying stuff from retail outlets or commit metaphorical terrorist acts on them?
Should Am Appy use more animal fur to attract a new demographic of protesters?
How can I perform an act of ‘retail terrorism’ on Amazon.com?
Should I get a summer job at Hot Topic, then set it on fire?
As tweens grow into their teen years, will they experience a consumer backlash against Jonas Brotherian/Hannah Montanian ideals which they once ‘bought in to’?
Will Brad Pitt’s most memorable role always be _________?



















26 Comments
totally nectar.
Reply
//////////Reply by WhiteBlipster
//////////Posted March 7th, 2010 at 9:09 pm
@generk witty cmmnt, ‘hype’
Reply
//////////Reply by white blipster
//////////Posted March 7th, 2010 at 9:16 pm
@WhiteBlipster, got the ’stolen comment name’ blues
Reply
//////////Reply by WhiteBlipster
//////////Posted March 7th, 2010 at 9:45 pm
@white blipster, dnt evn try that Broseph – I was on here with this name when you still had your mother’s fucking nipple stuck in your teeth [via eminen / if i get locked up tonight]
//////////Reply by WhiteBlipster
//////////Posted March 7th, 2010 at 9:30 pm
@generk witty cmmnt, that was via lkbk btw
Reply
btw
fight club definitely = critique of mass society, which “’set back the anti-consumerism’ movement 20 years”
good insight, carles.
relevant post.
Reply
//////////Reply by crayolabear
//////////Posted March 7th, 2010 at 11:45 pm
@generk witty cmmnt,
Crls, you lead the revolution, i’ll follow.
Reply
Retail Terrorism, FTW!
Reply
thought it would be shit but liked it. we need more unabombers
Reply
kevin james was better as a postman
Reply
ed norton (miss u) ‘looks psychotic’ in a balaclava
Reply
kinda tired of chillin on the internets all day. how many xs can i wank/watch viral vids of dumb minorities/children/guidos
need to find a relatvent cause
Reply
Read Chuck Palahniuk
Reply
//////////Reply by greg
//////////Posted March 7th, 2010 at 9:36 pm
@mason, i kinda feel like the movie is ‘better’ or at least more ‘important’ than the book. it seems like fight club the movie is more fight club-y than fight club the book. i want to live inside fight club. i want to be edward norton and i want brad pitt to fuck me.
Reply
//////////Reply by Mason
//////////Posted March 8th, 2010 at 2:05 am
@greg, agreed the movie is better. Survivor is where its at.
Reply
//////////Reply by meeuh
//////////Posted March 8th, 2010 at 12:42 am
@mason, not after Invisible Monsters, no sir.
Reply
//////////Reply by Nipslip
//////////Posted March 8th, 2010 at 11:12 am
@mason, srry bros, but all those books are terrible/inauthentic [via chucky p debuting them to his 'writing workshop' b4 he 'hit it big']
Reply
just want 2 b a bro who ‘only exists on blogs / the comment forms of blogs.’
think i would prefer not to have a ‘real-life identity’ with a ‘real-life brand’ that would take effort/$ to cultivate, as long as my online brand is strong
Reply
//////////Reply by bradlee
//////////Posted March 8th, 2010 at 4:34 pm
@skibum, I’m going to project myself into the mainframe computer. I’ll become pure energy.
Reply
i guess i have to take down the fight club poster in my room now…
Reply
When the police arrest me for suicide bombing my local walmart, can I tell them it was my HRO cmmntr persona?
Which Walmart department should I retail terrorize, yall?
Reply
//////////Reply by generk witty cmmnt
//////////Posted March 7th, 2010 at 10:42 pm
@Abroham Lincoln,
think you’d be ‘dead’ [via 'suicide bombing']
Reply
//////////Reply by anonymous
//////////Posted March 8th, 2010 at 8:49 am
@Abroham Lincoln, do propane tanks blow up?
Reply
//////////Reply by anonymous
//////////Posted March 8th, 2010 at 9:08 am
@Abroham Lincoln, or maybe if you make people feel ‘unsafe’ shopping they won’t buy stuff..
Reply
Pretty sure sonic youth started all this with teenage riot
Reply
hide yor hidey holes.
Reply
this reminds me of the whole hackster runoff episode of your life carles.
Reply
nice post
what is more pleasurable:
wearing am appy
or reading adbusters
kind of feel like it’s the same thing
Reply
hahaha [via Am Appy fur question].
Reply
fuck horton plaza; i always get lost in that place.
Reply
//////////Reply by Imaginary Friend
//////////Posted March 8th, 2010 at 2:44 pm
@le poulpe, LMfAO.
Fucking architects, its designed so that you have to walk past a bunch of stores(hoping you go inside) before you find the way to get to the one you actually want.
Reply
//////////Reply by Gim
//////////Posted March 8th, 2010 at 9:54 pm
@le poulpe, not in suburbia either… although in an area of town that is an urban disneyland
Reply
//////////Reply by le poulpe
//////////Posted March 8th, 2010 at 10:01 pm
@Gim, love/miss you Gaslamp. wish i could walk on the streets and sing happy songs.
@Imaginary Friend, horton plaza is run by westfield and is thus, ‘pretty shitty.’ would rather visit the am appy and urban outfitters downtown and use horton for free parking via validation.
Reply
//////////Reply by Gim
//////////Posted March 9th, 2010 at 6:41 am
@le poulpe, Dude, let’s go panhandle tourists and mock “Padres” fans coming out of Hooters. All I needs is a ride from Rancho Bernardo Hell.
haha, ‘Mervyn’s’
Reply
if unchill feminists blew up am appy would they finally get 2 b chill or would dov charney just get 2 b even chiller 2 u bros?
Reply
the american history x video makes me feel uncomfortable / seems less ‘anti-retail’ and more ‘anti-immigration’ and therefore vaguely ‘pro-racist’
uh
Reply
anarchism is just as much BS as retail. look at pictures of a WTO protest or something. most of the people with bandannas over their faces and gasmasks are wearing nikes or reeboks or something. we all gotta buy shoes yall!
p.s. caps lock key was broken.
Reply
//////////Reply by teh
//////////Posted March 8th, 2010 at 5:21 pm
@DAT ASS, that’s not real anarchism, just a bunch of dumbasses that want to go to jail
Reply
ill let u kno wen ur relavent carles
find some new news
Reply
“Fight Club” was actually written by one of “the gays”…are you threatened, Carles?
Reply
//////////Reply by JJ
//////////Posted March 14th, 2010 at 11:25 am
@Jacke, lol what. I think you missed the point
Reply
once i was buying a macbook w/ travelers cheques and the manager thought it was a counterfeit, and called in some fatass mall cops who spent an hour investigating them only to find out the cheques were actually real. they never apologized but justified themselves with a ronald reagan quote, WTF
i effing hate mall cops.
Reply
//////////Reply by Spandrell
//////////Posted March 9th, 2010 at 7:27 pm
@chechy, hilarious, what quote?
Reply
//////////Reply by chechy
//////////Posted March 10th, 2010 at 1:17 pm
@Spandrell, “trust but verify”, more like “i’m so fucking stupid it took me an hour to figure out that i should call american express instead of looking at a yahoo answers page to see if the cheques are real.”
Reply
fight club > Am X b/c:
1. Pixies
2. no way fatass Ethan Suplee beat those Melanins at basketball.
Am X rolls with the same “If you’re a bad person, you’ll get things shoved up yr anus” message ala Requiem for a dream. Subversive.
Reply
im sippin on some sam adams and i thought 2 myself i’m scared 4 myself
Reply